Kusunga zili popanda thandizo la akatswiri

malonda Contextual - ichi ndi malonda malemba amene anasonyeza pamene anali kukhazikitsa kwa inayake kusaka. Choncho, malonda anayikidwa pa masamba ndi mutu yeniyeni.

Ubwino uwu mtundu wa malonda kwambiri, eni webusaiti ambiri, chifukwa malonda otero safuna kumvutitsa owerenga, ndi mosemphanitsa, amakopeka ndi utumiki makamaka kapena mankhwala.

N'zoona kuti milandu onse amene ali ndi mphamvu kapena cholinga kwa akatswiri pantchito malo. Pankhaniyi, aziika zili ikuchitika padziko zawo, zomwe zili ndi ubwino wake:

- n'zotheka kuphunzira bwino malonda, kulenga iwo molingana ndi zopempha chinsinsi;

- ulamuliro wachilengedwe bajeti allocated kwa malonda;

- kutengerapo zikutanthauza kugwira ntchito ndi maboma kudziwika (mwachitsanzo, kudzera Yandex.Dengi);

- sipafunika kusamutsa akatswiri ndalama kuti nthawi zina amatenga masiku angapo, motero yokonza zili anachedwa nthawi imeneyo.

Kumene, pali zovuta wosankha izi:

- zochita zonse kukhala nokha, ndi kupeza malangizo katswiri mu nkhani iyi ndi zovuta;

- zovuta zotsatira analandira mothandizidwa ndi analytics ukonde;

- Kubereka ndalama inefficient.

Ngati wasankha pa wodziimira amathamanga ndi malonda contextual, ife kwambiri amalangiza kuphunzira mafunso onse ndi zina zabwino. Ngati mungathe, ndiye inu mukhoza kupita ndi kulipira semina ufulu.

contextual malonda yodzichitira dongosolo ulamuliro (SAUKR)

Mtundu wa dongosolo ndi superstructure pamwamba dongosolo chachikulu (wothamanga Yandeks.Direkt), imene imathandiza kuti kasamalidwe zosavuta zili.

Mu njira zina RuNet yeniyeni SAUKR, monga mitundu ina ya kachitidwe (R-Broker.ru, eLama.ru, TNXcontext.ru, Blondinka.ru) ndi yokhala okha mabungwe, koma sikuti ntchito ya wosuta, ndipo kokha kuwonjezera osiyanasiyana mwayi. SAUKR nayenso amachititsa Yandex patsogolo magwiridwe.

Monga tanena, nthawi zambiri kuika malonda contextual pa Yandex ndipo inayamba. chiwerengero cha zidindo mu injini izi kufufuza zimadalira ena mokoma:

- mlungu kapena azisangalalo;

- Malonda malo (pamwamba muzotsatira kapena lamanja la funso);

- khalidwe la kusankha anatchula (anatsimikiza ndi mtima wonse malinga ndi mutu wa malo);

- seasonality wa anafuna kuti mankhwala kapena utumiki.

Popeza kasamalidwe malonda contextual, muyenera kuchita ndondomeko izi:

- kusankha mawu amene adzasonyeza anu malonda ;

- yokonza malonda lemba ;

- kusankha ikamatera tsamba limene wosuta koopsa pamene iwo alemba pa malonda anu;

- Sankhani makhalidwe a msonkhano, kuphatikizapo dera anasankhidwa ndi nthawi, kusonyeza njira ndi zina;

- kuwunika msonkhano ndi kusintha ngati chofunika.

malonda Contextual anaika othamanga mwa njila zofanana ndi mphamvu zimadalira kulondola wa malonda ndi zoikamo.

Monga mukuonera, palibe zovuta wapadera, koma ife ndikulangizeni inu kuphunzira amafuna aliyense injini kufufuza mtsogolo musawononge nthawi kukonza zolakwika.