Madona olemekezeka amatiyang'anira "Swatch": deta ndi mbali

"Swatch" Company ndi chimodzi mwa zopangidwa kwambiri anaonekela dziko, yodziwika ndi m'maganizo kugonana ndi mitundu yosiyanasiyana ya mankhwala kapangidwe. Fashion mtunduwu zonse kukopa chidwi cha malingaliro ake pachiyambi, iwo akuzisunga kalembedwe ake. Kodi chibadidwe zogwirizana lomwenso ndi olemekezeka ndithu Chalk. Mawotchi Amayi "Swatch" ndi wapadera ndi kumpanga weniweni kapangidwe lachitsanzo, lomwe lili mtima wa pachiyambi kamangidwe lingaliro. chopereka Chili kudziŵa Chalk yapamwamba ndi mizere yosavuta.

Amakondedwa ndi ngakhale ogula kwambiri wovuta. wotchi akazi "Swatch" Inunso otchuka pakati madona a mibadwo yonse chifukwa cha luso kulenga. okonza kampani sitileka kudabwa ndi m'maganizo ndi kuganiza. No zochepa anakopeka katundu wa kampani ndi mitengo malamulo ake demokalase.

Watch mtundu "Swatch" anadziwana ndi msika ndi Nicolas George Hayek mwamsanga akwaniritsa bwino zidzasintha, n'zosadabwitsa aliyense ndi kamangidwe kake zapadera. Kukhala chapatsogolo mafashoni kuyambira 1983, ndipo lero sichitha kudabwa ndi zopereka latsopano.

Technology zonse zilibwino ndi kusinthidwa, mumaganiza kapangidwe latsopano, koma mwambo wa watchmaking "Swatch" sichinasinthe. Aliyense nyengo kampani wachimwemwe zopereka watsopano, ndipo nthawi iliyonse iwo sitileka amasirira kukongola wapadera ndi kalembedwe. The njira zitsanzo osiyana zasonyezedwa kusintha chabe, iwo ali high quality, odalirika komanso kuimira eni mu kuwala bwino.

Dzanja akazi Amaona Zomwe Zikuchitika Swiss "Swatch", ngakhale patapita zaka zambiri amakhalabe weniweni mpatuko chowonjezera, kulola eni ake a kuwulula payekha ndi kulenga kalembedwe wapadera. Ndipo zimenezi n'zomveka. mtundu chimagwiritsidwa akuimira mu dziko la masewera, amagwirizanitsidwa ndi dziko masiku ano ndi luso ndi soda chikhalidwe. Iye chimaonedwabe chinsalu wangwiro ntchito ndi opanga mafashoni otchuka ndi ojambula kutsogolera kulenga ntchito watsopano mtundu kampani pansi pa Mwambi «Swatch & Art».

Choyambirira nzeru lingaliro kubala zitsanzo m'chigawo anapanga kuwaza. Aliyense wa iwo wapeza admirers ake. Mfundo otchuka ndi zitsanzo amasiyana makamaka kapangidwe ndi kugawikana ndi jenda eni angathe. Swatch Amayi dzanja Watch masiku ano zosiyanasiyana zopereka. Choncho, zakuti "yoyambirira yeniyeni" - ndi ambiri osiyanasiyana ndi zachilendo mitundu. N'zotheka kusankha chitsanzo zokonda ndi yowala oyimba, anamangirira kapena chibangili.

osiyanasiyana ndithu wakuti "Swatch Izitu n'zovutitsa", zopangidwa zosapanga dzimbiri zitsulo. Imafotokoza chitsanzo yosavuta maola ndi makina ndi khwatsi kayendedwe, chronographs ndi mafupa.

Mawotchi Amayi "Swatch   Mbiya "- wangwiro kwa mafani wa kalembedwe tingachipeze powerenga penyani kufanana awo ndi chitsanzo wamwamuna, koma tisaiwale chibadidwe labwino kukongola kwa kampani mtundu .." Rado "ndi otchuka kwambiri mafashoni chowonjezera anapereka zambiri muchezere pamodzi ndi chikopa wakuda lamba ndi oyimba, kuzungulira kapena lalikulu. mawonekedwe. n'komwe komanso makonda zapadera. Choncho, anapereka chitsanzo chochititsa chidwi ndi zomangira za mitundu kwambiri zosaneneka.

Modabwitsa wochenjera maphatikizidwe wa zothandiza, kukongola ndi ulemerero zokongoletsa ndi zitsanzo za akazi ceramic wotchi zosonkhanitsira "Full Blooded mzere", womwenso mzere "rasipiberi & mabulosi abulu" ndi "Blooded caramel". Osati wolephera ake, ndipo "wopandamalire kukongola". Amatero kukoma zokongola za umodzi wawo.

atsikana ali otchuka kwambiri pulasitiki ulonda akazi "Swatch". Chitsanzo cha nkhaniyi zosiyana ndi osiyana siyana zaka. Inasanduka kugunda ngati mzere ulonda ndi mphira anamangirira. Avant-garde kalembedwe ndi mafashoni msewu amkoka kudzoza kwake kwa kayendedwe ka m'mizinda ikuluikulu ukufanizidwa pa mndandanda wa "Swatch Kukhudza".

A zambiri mafani anapeza mutu wakuti "Khungu" imene ili wotchi chidwi ndi zibangili wapamwamba woonda ndi dials.

Asanakhale zosonkhanitsira okondweretsa adzakhala analenga "Swatch Gulu". Okonza a yaikulu Mlengi dziko ya ulonda kutchuka ndi wanzeru kwambiri. "Swatch Gulu" mu 1997 zinasaina pangano ndi "Calvin Klein" kwa kupanga zitsanzo latsopano mtundu dzina lake. Ndi kusankha si mwangozi, chifukwa kalembedwe zosafanana a mbadwo ano, anaikira misa msika asankhidwa kale. Yotengedwa kapangidwe maganizo a magulu awiri mwandipatsa dziko ndi osakaniza chodabwitsa constructivism kuzizira "Calvin Klein" ndi miyambo Swiss kalembedwe, amene anawonjezera pang'ono zotenga ku "Swatch" ndi chenicheni chosalimba chithumwa. Kwambiri pa zinthu umalimbana akazi, ndipo tisaiwale kuti aliyense zosonkhanitsira latsopano zivomera awo wodzipereka komanso ali kwambiri mafani.

Kulengedwa maluso "Swatch Gulu" anapanga kuyitana khadi mu dziko wotchi kukongola zingwe ku "Pierre Balmain". Mzere chitsanzo cha mtundu mu 1987 linakhala cholowa cha "Swatch Gulu" kampani. Pa ola lililonse Olympus anagonjera awo kalembedwe ndi pafupifupi nthawi zonse ndi sitepe patsogolo overtakes ambiri ndipo nthawi iliyonse koposa Polingalira za m'tsogolo, kutsatira mfundo zikuluzikulu - luso Timasangalalanso komanso kudabwa.

Latsopano mumaganiza za m'ma XXI, ikuimira "Balmain", anayamikira madona padziko lonse. Izi chidwi maginito maso kwa zaka chikwi zatsopano, kudzera mwa magulu ena "Kugwiritsa" mu mawonekedwe a diso mphaka, ndipo ambiri maola zosaneneka mosiyanasiyana.

Ambuye extravaganzas olankhulira kukhala yofanana ambiri mawonekedwe a maola. Kuti pali kwangokhala "Élysées XO" kuwalitsa luso deco ka m'ma chatha chibwenzi, pamodzi ndi zochita atsopano. Tikumbukenso kuti osati otchuka chitsanzo akazi. zopangidwa lalikulu mlengi ndipo akudzitengera ufulu kukhala otchuka sanamuone kusonkhanitsa maso a anthu.

Tikhonza ingoganizani wina idzagwedeza wotchi dziko ndi wangwiro kampani "Swatch" posachedwapa. Kodi zambiri Adzaperekedwa mwatsopano ndi kowala maganizo a ambuye otchuka Tingati amanena yokha?