Zamgululi Procter & njuga, amene anagonjetsa dziko

Lero, mwina, aliyense simungathe kulingalira tsiku popanda perefyumu, sopo kapena wamsuwachi. mankhwala banja - lingaliro singasiyanitsidwe m'nyumba iliyonse. Tsopano pa maalumali mu shopu yaikulu kusankha ufa, angakhale angelo, detergents ndi mankhwala oyeretsera. Mosavuta mungapeze mankhwala zochimwazo kumathetsa mavuto m'nyumba - kaya Madontho pa zovala, zinazika mizu mafuta pa mbaula, kapena wofunitsitsa chigawo mtanda wa tsitsi. onsewa tikuchipeza kwa anthu awiri abwino, William Procter ndi James njuga. Iwo adakali pakati pa zaka za m'ma 19, anayambitsa kampani kutulutsa katundu m'nyumba - Procter & njuga.

N'chifukwa chiyani?

Tsopano kampani ali ndi udindo waukulu ku ogula malonda ndi 20 TH malo kusanja chuma 100. Iwo ali ma sheya hoda oposa miliyoni, pafupifupi 150,000 antchito.

Procter & njuga - lonse, zikuluzikulu kampani. ofesi yake yaikulu ili mu America, ku Ohio - ndi ndalama m'mayiko oposa 75. Zamgululi Procter & njuga apamwamba ndi angagulidwe. Zamgululi ndi odalirika mwa ogula padziko lonse. kampani amatenga osati nkhani zofuna za makasitomala ndi zofuna zawo ndi ophatikizapo latsopano bwino mankhwala. Komanso, Procter & njuga ndi woyambitsa wa "mtundu wa kachitidwe." zopangidwa oposa 3,000 wa kampani amagulitsidwa pafupifupi maiko onse a dziko lapansi, ndi ndalama chaka kuposa $ 76 biliyoni.

m'madera Main ya ntchito

Lero kampani ndi pa msika 50 zopangidwa. chao kwambiri za m'madera zitatu:

• mankhwala chisamaliro thupi;
• banja mankhwala;
• thanzi mankhwala.

mankhwala banja Procter & njuga amapereka pafupifupi theka la zolowa pachaka.

Mu dziko lathu, kampani Procter & njuga anabwera 90s oyambirira. Zamgululi izo m'magulu awiri: katundu ntchito ndekha ndi ntchito akatswiri. Gulu lachiwiri zikuphatikizapo malonda a buku lalikulu cholinga makamaka kwa makasitomala amapeza. Izi youma kuyeretsa, mlendo nyumba, mahotela, mamotelo.

Zamgululi Procter & njuga

The zopangidwa yotchuka kwambiri ya Procter & njuga:

• Mankhwala ndi banja katundu - Ariel, Charmin, nyenyezi, Mr. Yoyenera, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Puri;
• chisamaliro mankhwala - Mutu & mapewa Tampax, Amaphatikiza-a-Med, Wella, Gilette, Shamtu, Braun, Old zonunkhira, Naturella, Olay wawo dzina lake Londa, Mach 3, Nthawizonse, Shandy.

Ndiponso, kudzera intermediaries kugulitsa malonda izi: Chips wa Pringles, Vicks mankhwala, mankhwala Max Factor.

Procter & njuga mankhwala tsopano osati kokha pa ogula malonda. Mpikisano yaikulu yopanga ndi:

• Kukhazikika kwa zoipa, Palmolive, Hill chakudya kwa ziweto
• L'oreal Paris;
• Schwarzkopf / Henkel;
• unilever;
• Kimberly-Clark.

izvetsnymi kwambiri kampani ndi katundu Oral-B ndipo Amaphatikiza-a-Med. Ndipotu, mano munthu aliyense amafunikira chisamaliro, chithandizo wofatsa, amasokoneza chisamaliro ndi mankhwala a zopangidwa zimenezi kudzatithandiza kuthetsa mavuto ambiri wanu. Izi kuwola dzino, dzino tilinazo, mwala, zolengeza, zoipa mpweya. Zotetezedwa kupereka mankhwala zotsatirazi: mankhwala otsukira mano, burashi wamba ndi magetsi, ulusi ofewetsa. Opanga zimatsimikizira mkulu khalidwe ndi zabwino patapita milungu ingapo ntchito mankhwala.

Wokongola yotakata chandamale omvera kupanga Gillette. Iye zikufunika monga anyamata ndi amuna achikulire. mankhwala ake oyera ndi zosavuta bulashi anagonjetsa dziko lonse. chometera ichi, antiperspirants (gel osakaniza, olimba, mu mawonekedwe a opopera) zikutanthauza isanayambe kapena itatha kumeta kwa mitundu yonse khungu, chimbudzi madzi. Gillette luso ndi wapadera.

Development ndi kusintha kwa mankhwala

Procter & njuga amagwira nkhawa chilengedwe. Zonse pofufuza njira zina nazo. Popeza kupanga ndi kugwiritsa ntchito mankhwala kawirikawiri kupanga zinyalala olimba, kampani chimatsatira miyeso itatu latsopano chitetezo:

1. A kuchepetsa kwambiri zinyalala pa ntchito.
2. Kukula kwa ma CD zamakono, amene nawonso, minimizes zinyalala.
3. Chiyambi mfundo mitengo mlingo. Kuti ndi thandizo la boma ndi amene akuyesera kuti konza dongosolo zinyalala, atakhala mtengo zothetsera.

Personal chitetezo ndipo sanali kawopsedwe katundu ankati ndi oimira Procter & njuga. Rospotrebnadzor komanso anapereka lamulo pa dzinja achire ku kugulitsa katundu wina. Pochitika kugunda dishwashing detergent ufa.

Ngakhale tsopano ambiri akudabwa za mfundo za chitetezo, mankhwala onse Procter & njuga complies kwathunthu ndi malamulo ukhondo, mfundo ndi zofuna zake.