Akulimbana malonda "VKontakte": womutsogolera, nsonga, ndemanga

Zaka zingapo zapitazo tinalibe lingaliro mmene mozama mu moyo chikhalidwe Intaneti wathu. Iwo asiya kukhala chabe "mitu" achinyamata. Makamaka, makampani odziwika bwino, eni mabizinesi lalikulu, masitolo Intaneti ndi amalonda payekha chabe kulenga tsamba pa maukonde ndi dera kulimbikitsa katundu ndi ntchito zawo.

Kukopa olembetsa kuti - makasitomala angathe - pali zida zosiyanasiyana. Pa imodzi mwa njira zimenezi m'nkhani ino.

Akulimbana malonda "VKontakte" ambiri mudziwe

Ndi chiyani icho? Chifukwa chiyani kuli kofunikira? Mwina izo zangokhala ndikungowononga ndalama?

Kwa nthawi yaitali ankakhulupirira kuti "VKontakte" - maukonde ophunzira. Koma kafukufuku wa posachedwapa wasonyeza kuti zinthu zayamba kusintha. Tsopano wotchuka Russian Intaneti kupereka wambirimbiri omvera zosungunulira, okonzeka kuphunzira za osiyana zopangidwa ndi misonkhano ndi kupanga kugula. Anthu amenewa ayenera kuthandiza kupeza mfundo zimenezi. Koma monga mkulu Zatsala ndi Zosangalatsa, maganizo sayenera kwambiri intrusive. N'chiyani chimachititsa bwino akulimbana malonda "VKontakte". Ndi chiyani icho?

Ngati ife kulankhula za chigawo kunja - ichi ndi malonda ang'onoang'ono, zomwe zili kumanzere kwa tsamba lanu mu maukonde chikhalidwe. Ndithudi aliyense tcheru kwa iwo, koma osati aliyense amadziwa iwo amaoneka ndi chifukwa chake.

Ndipotu, malonda akulimbana, "VKontakte" - sayansi kuti amalola kudzatunga zina zambiri zogwirizana (kuthekera) makasitomala.

The malonda monga mutu, chithunzi ndi kufotokoza mwachidule. Tinganene, pa nthawi imodzi kuonekera ndalama kuposa awiri kapena atatu. Kuti muone zambiri, muyenera alemba pa "Zotsatsa Onse". Choncho, aliyense wa iwo ayenera kutsatira zofuna za munthu amene tsamba "VKontakte" ndi. Ndipotu, malonda awa kukhazikitsa mwachindunji aliyense wosuta.

Koma mchitidwe zina imasiyana abwino, popeza chinthu anthu amathandizira.

malangizo wapatali

njira osamala amafuna malonda akulimbana "VKontakte". Nsonga kukonzekera ndi Launch sadzakhala zosafunika.

Ngati inu satsatira iwo, n'zosavuta "kuphatikiza" onse wopita bajeti osati kukwaniritsa chilichonse zotsatira.

Siyense mankhwala kapena utumiki anagulitsa ndi bwino akulimbana. Ngati izi ndi mtundu wina wa zinthu zina nyengo, osati onse, kapena mtengo kwambiri, ndi bwino kuyang'ana njira zina pantchito. Zilibe kugulitsa chilichonse zokhudza mankhwala. Only oyenera kutsata katundu ogula.

Musanayambe kuthamanga malonda kukonzekera ndi malo gulu lako, pa webusaiti kapena pa nsanja, amene adzapereka wosuta akafa positi malonda (ankafika tsamba). M'pofunika kuti anthu angobwera, komanso chidwi mfundo anachedwa, ndimafuna kuphunzira mwatsatanetsatane, m'kaundula kapena adalowa gulu, ndi Choncho - kusungitsa malo.

Malonda nayenso amafuna njira mosamala. Apamwamba chithunzi kapena fanizo lomveka bwino ndi kowala. Ntchito - kukopa tcheru. Play pa mtima wa anthu. Mpukutuwu uli mwachidule ndi laconic. Izo ziyenera molondola kugunda chandamale, zinalembedwa mu chinenero cha omvetsera (chandamale omvera), limene uliwonse wopangidwa. Ankadziwa n'kosayenera mwano. No madandaulo pa "inu"! Inu simungakhoze kudutsa pang'ono.

Pamaso anasonyeza zonse kaye ayese malonda, atagona mu mtengo osapitirira 100 rubles. Ndi bwino kuti zolengeza zingapo pa mutu womwewo, koma ndi zithunzi zosiyana, yakeyi ndi mafotokozedwe. Ndipo mwa iwo ali kale mu ndondomeko kuyezetsa kusankha njira yabwino.

Kolowera akulimbana malonda "VKontakte"

Ife tikuyang'ana pa aligorivimu mwatsatanetsatane.

Kuyambirira siteji - kusanthula ndi mfundo zomwe munapeza. View tsamba la owerenga kusaka awo, limatchula zinthu. Yachokera pa kafukufuku awa, maonekedwe a chandamale omvera adzakhala ndi ntchito ya zolengeza kampeni.

Yambani ntchito mu njira zingapo:

1. Dinani pa mawu "ponenera" pansi pa tsamba lake "VKontakte".

2. Ngati muli ndi dera (gulu) akhoza kuchita mwa icho. Choncho mofulumira. Text ali mzere "malonda alimi."

Mu njira choyamba muyenera kupanga kusintha awiri musanayambe kulenga malonda. The chachiwiri kumam'phunzitsa mwachindunji kumene anayikidwa akulimbana malonda "VKontakte". Kodi kukhazikitsa ntchito zina, uzani maukonde yokha.

Choyamba, kweza creatives, anakonzeratu (malemba + chithunzi). Iwo ayenera kukula ena, onse chiwerengero cha mawu ndi kutalika / m'lifupi chithunzi.

Ndiye ife chitani ku zoikamo magawo osiyanasiyana a CA wathu: zaka, jenda, malo, zofuna, banja ndi zina zotero. zizindikiro amenewa kungakhale ndithu kwambiri. Amene kutenga, zoopseza. Pansipa pali chitsanzo cha kutsata.

Mutayankha m'minda yonse ndi kulenga malonda woyamba adzaoneka munthu malonda nkhani imene mukhoza mungawononge mmene ndawala malonda.

njira malipiro

Wina njira kwa kutsata.

Sankhani zimathandiza chiyesedwe cha malonda, amene tamutchula pamwambapa.

Wakhala akulimbana malonda "VKontakte" akusonyeza awiri njira ya malipiro: chifukwa zidindo ndi kudina. Ndi bwino choyamba chimake choyamba, ndipo kenako kusuntha kwa wachiwiri. Malipiro pa pitani nthawi zambiri ntchito pamene likufotokoza omvera kwambiri. Pakuti referrals - mtengo ndiponso kosavuta.

mfundo zikuluzikulu ndi mawu kutsata

Kuphunzira - chiwerengero cha anthu amene anaona malonda anu kamodzi.

Kusintha - amayezedwa manambala. Kangati asamukira pa pempholo. Wosuta amene anasintha n'kuyamba yachiwiri nthawi kulengeza siziziwoneka.

Chidwi - chiwerengero cha nthawi malonda anu anasonyezedwa, "VKontakte".

CPC (mtengo pa pitani) - chizindikiro cha mtengo wa kusintha kwa.

CPM - (mtengo pa mille) - mtengo pa zidindo 1000.

CTR (dinani-kudzera mlingo) - lingaliro ili ikusonyeza mphamvu ya malonda ndi kuchita masamu chiwerengero cha maganizo ndi nambala ya kusintha, kuchulukitsa ndi 100%.

Chiwerengerochi kuonekera mu malonda munthu mu khalidwe la ofesi kampeni. Kusintha zoikamo kutsata, mukhoza kulamulira magawo ena.

zitsanzo

Kuposa lembani mabokosi onse, aluso akulimbana malonda ntchito "VKontakte". Milandu (zitsanzo) tikambirana tsopano.

Internet- sitolo ya katundu ana anaganiza kuchititsa msonkhano wokopa malonda. chandamale omvera wakhala kuzindikiridwa - akazi zaka zaka 20-30, anakwatira, ndi ana. Kutumiza katundu ku sitolo kuti amanyamula yekha mzinda X. magawo onsewa apangidwa. Njira ya malipiro - chifukwa okhaokha. The analimbikitsa mtengo - anayi rubles. Omvera - anthu 10,000.

Kampeni malonda masabata awiri. Zotsatira - kumenya 300,000 ndi 700 kusintha. CTR anali 0,222%. Osati mkulu kwambiri.

Ngati sitolo wakhala akuweta yobereka Russia, kanjedza akanakhala osiyana. Ndipo mu zoikamo adzakhala malo onse amene akanati ndithudi kuonjezera m'dera Kuphunzira.

Gulu (Community) kapena webusaiti: amene ayenera kutsogolera kusintha kwa malonda

Akulimbana malonda "VKontakte" (Guide to the ntchito zimene zapatsidwa pamwambazi) ndi mchitidwe ntchito zimasonyeza ake kuti mtengo mokwanira ang'ono ndi mtundu wina wake katundu (ntchito) bwino kutumiza kasitomala kuti mwaluso anapeka odnostranichnik. Kodi adzatha kuyitanitsa yomweyo.

Ndi osiyanasiyana zikuluzikulu monga masitolo online, kusintha ayenera kutsogolera gulu. Pankhaniyi, cholinga si monga mwa nthawi kugula ndi yaitali mgwirizano ndi zonse malonda. Zimenezi zikugwira ntchito zosiyanasiyana odyera, malo omwera, pizzerias, malo olimba, malonda ndi yobereka, ndi zambiri.

zatsopano

Posachedwapa panali Kuwonjezera chidwi - retargeting, amawapatsa mphamvu choyambirira cha mankhwala malonda.

Timatha inu aonetsere malonda anthu amene muli bwino.

Izi zidatheka kupyolera katundu malonda ofesi maadiresi e-mail, manambala a foni a anthu inu mukudziwa. deta akhoza kumwedwa poika kuwerenga wapadera malamulo pa webusaiti.

ubwino kutsata

Akulimbana malonda "VKontakte" limakupatsani ndendende kwambiri kudziwa ndi kusonyeza chithunzi cha chandamale omvera. netizens ambiri amakonda kulankhula za iwo eni, kupereka mudziwe zambiri zokhudza masewera, malo okhala, zaka ndi zina zotero. Choncho, izo sizidzakhala zovuta kupeza pakati pa anthu mamiliyoni olembetsa kuti awo "omwe" pa makhalidwe anakhumba ndi kupereka ndendende katundu anthu ndi ntchito zimene zidzakhala chidwi kwa iwo.

Yolondola omvera kutsata limakupatsani kukwaniritsa zinthu kumene malonda ndi kupereka kasitomala lakumana, osati mosemphanitsa.

Pomaliza

Choncho ngati mukufuna kuwonjezera malonda, kulankhula za mankhwala atsopano kapena utumiki - kuthandiza malonda akulimbana "VKontakte". Reviews eni malonda ambiri akunena za mphamvu ya mtundu wa pantchito. Koma pamene bwino kukhazikitsidwa ndi unachitikira kampeni.