Amuna Zikavutitsitsa ankangomwa de A toilette Lacoste N'kofunika Sport: kukoma kufotokoza ndi mavoti

Ting'onoting'ono wobiriwira ng'ona analanda dziko msika wa popanga mafutawa. Masiku ano, French kampani Lacoste ndi imodzi mwa malo ŵa, komanso pafupifupi zaka zana zapitazo. mafutawo mzere kuchokera wopanga izi anagulitsa pa liwiro mphezi. Kuwonjezera onunkhiritsa atsopano Lacoste umabala chopereka chabwino cha sportswear yapamwamba ndi yabwino ana ndi akulu omwe. Nthawi zambiri, zokonda zawo zopangidwa ndi kampani kupereka yogwira mwamuna ndi malamulo amphamvu. Ndi mtundu wa munthu amasankha atsopano, frosty fungo ndi zolemba kuwala kwa zipatso ndi zonunkhira. zofuna zonse amakonda kuganizira kampani ndipo amachita pa mlingo wapamwamba.

Mbiri ya chilengedwe cha Lacoste

njira zawo mtundu padziko lonse anayamba kubwerera mu 1922 mu chikondi ndi zamasewera mzinda wa France. kampani kholo anakhala Mnazareti Lacoste. Poyamba kupanga anali umalimbana kulenga sportswear yapamwamba. Ndi mzere mankhwala Lacoste mtundu yapindula izvestenost ku mizinda yonse ya ku Ulaya, America ndi Japan. Chigamulo anali priyant kukhazikitsa mzere wina zovala mu 1959, nthawi imeneyi nazale.

Kukhala zonunkhira Lacoste pa msika

Long ndi zaka twente-faifi, yokondweretsa makasitomala yabwino kwambiri ndipo alibe kwanthawi kumbuyo sportswear mafashoni. Izo zinali kokha mu 1984 pa dziko popanga mafutawa msika anabwera zosavuta ndi losaiwalika onunkhiritsa anthu Lacoste Thirani Homme, yokonzedwa anthu amphamvu ndi yogwira wamng'ono. The fungo la miyezi yochepa chabe wakhala amazipanga wotchuka pakati pa kugonana wamphamvu ndipo anagula amathamanga lalikulu. masitolo Perfume ayamba kupanga malamulo lalikulu kafungo latsopano. Izi zikachitika, anayambitsa Mnazareti Lacoste anaganiza kumasula mzere wina mafuta onunkhiritsa anthu.

Kwa chilengedwe chachiwiri anaitanidwa kukagwira ntchito ku kampani odziwika padziko lonse onunkhira Jean Kerleo kuti pambuyo nambala yaikulu zatsopano potsiriza kwa anthu chilimbikitso msika lonse. Kununkhira malinga owerenga ambiri, mwini amadzaza ndi mphamvu, wofuna kukhala ndi moyo ndipo zimachita zinthu zogometsa, kumalimbikitsa liwiro la asilikali watsopano. Ndipo zimenezi si zodabwitsa, chifukwa mlengi anadzipatsa cholinga amenewa, amene anafika kuyamika kukoma kwake wosakhwima ndi luso.

M'tsogolo, Lacoste, kampani anapitiriza kukondwera amuna chikhulupiriro ndi oonetsera atsopano. Wotchuka kwambiri ndi Lacoste zowawa za Pinki, Lacoste N'kofunika Sport, Lacoste abwino. Zatsopano mu makampani chinkhoswe mu zonunkhira wotchuka dziko. Chifukwa cha zimenezi, khamu mzere anachokapo kwambiri oonetsera zazikulu ndiponso atsopano kuti mpaka lero ndi amazipanga wotchuka pakati amuna achinyamata ndi akuchitachita.

Kodi nkhani ya zovala, kampani sanaleke chilengedwe chake ndipo komabe akukamba zinthu kwambiri pa misika dziko. Green ng'ona angapezeke osati m'masitolo kukongola, komanso boutiques mtundu uliwonse Africa. Kusonkhanitsa sportswear, komanso oonetsera ku Lacoste, pitirizani kukhala otchuka. Ndipo buku la ndemanga kampani, kenako, ndi kudzadza okha mizere positive.

Zikavutitsitsa ankangomwa de A Toilette Lacoste N'kofunika pulogalamu ya Sport: watsopano kununkhira anthu

Latsopano masewera mafutawo kampani kudabwa la France mu 2010. Mlengi anali ouziridwa ndi mpira, ngati kitesurfing (ntchito n'zosavuta kutsetsereka pa mafunde a kukasambira choyenda ndi thandizo la mphamba), amene anaganiza kuyetsa ndi "mphepo."

Zikuchokera chimbudzi madzi Lacoste

Lacoste wodzazidwa mzere wa kutsitsimuka frosty kuti unakhala munthu, amam'patsa nyonga ndi chidaliro. mphuno chimakhala chogwidwa ndi zolemba za zipatso, musk ndi Amber. Pamwamba pa malalanje amenewa chogwirika, manyumwa, ginger wodula bwino lomwe. Komanso mu Lacoste N'kofunika Sport (EDT) adalowa nutmeg ndi mlombwa, ndi kuzungulira wa mafuta lili musk, vetiver ndi patchouli. akonzedwa koteroko zolemba onunkhira a masewera aliyense adzapereka munthu wina chikondi zotsitsimutsa. Ngati wachinyamata kamodzi kuyesa Lacoste N'kofunika Sport, ndiye masamba kumverera zoledzeretsa ufulu wopanda malire ndi malo wopandamalire. Izi Zikavutitsitsa ankangomwa de A toilette ili ngati madzi ozizira nyanja, ndi mtsinje wa mphepo ndi kumva ndege.

Kodi mtundu wa anthu kufikako kununkhira watsopano kuchokera Lacoste?

Kusankha mphatso mnyamata, muyenera kuganizira zonse mizere mafutawo wa kampani French. Zikavutitsitsa ankangomwa de A Toilette ndi yangwiro kwa amuna pakati pa makumi awiri ndi makumi kubadwa, chaka chatsopano kapena Tsiku la Valentine. Chinthu chachikulu - osati kuonedwa ndi kusankha. Lacoste N'kofunika Sport wangwiro kwa anthu amene sakukhala pansi, ndipo zimayesetsa masewera iliyonse. Kununkhira latsopano adzapanga mwini wa chidwi ndi zabwino tionetse khalidwe lake.

Lacoste N'kofunika Sport: Ndemanga

The theka wamwamuna mafani masewera ndinaganizira latsopano French mafutawo. Kwa zaka zisanu zapitazi, anthu yogwira achinyamata kwambiri ndi khalidwe la Lacoste N'kofunika Sport, chifukwa amadziwa mogwirizana ndi zofuna zawo ndi zokhumba. Zikavutitsitsa ankangomwa de A Toilette, monga ogula masamba zosangalatsa fungo plume, wodzazidwa ndi zolemba za zipatso ndi zonunkhira. A amphamvu wamwamuna thupi anakulunga kutsitsimuka ozizira kuti amakopa chidwi cha mkazi.

kununkhira Izi alipo osati ngati madzi chimbudzi, komanso perefyumu, yomwe ili yabwino ndithu. Ndipotu, pali anthu ali ndi onunkhiritsa ena, kutanthauza kuthetsa fungo la thukuta ndi kusintha pafupipafupi. Kotero tikhoza kunena kuti zonunkhira kampani moganizira amakonda yonse ya anthu.

Mokhudzana mwangwiro chimbudzi madzi Lacoste N'kofunika Sport, angapezeke mu mitundu iwiri: m'mabotolo a 125 ml ya ndi 75 ml. Pamaso pa kusankha imeneyi ndi yofunika pamene kugula. Botolo, monga ogula yabwino kwambiri ndi yaying'ono chake palibe vuto kuti utenge, ndipo zilibe Zingatengere malo ochuluka mu thumba lanu kapena galimoto. Kenaka kapangidwe likufanana kukoma - ndi opepuka, unobtrusive, koma pa nthawi yomweyo kaso. Perfume kudzera kukana fungo kuti imatenga maola asanu ndi khumi, ndalama kwambiri ntchito. Ndipo mmene amachitira chimbudzi madzi Lacoste N'kofunika Sport? Mtengo wa totere chobalidwa, komanso poti zikhoza kugulidwa, - mutu wa gawo la pafupi.

mtengo wa

Mu dziko muli malo ambiri mungapezeko kugula mafuta onunkhira ku kampani French. Mwachibadwa, mu boutiques kuwasindikiza mitengo apamwamba kwambiri poyerekeza ndi zodzoladzola ochiritsira. Ndipo mu masitolo nthawi zina mitengo ngakhale poyerekeza popanga mafutawa. Mulimonse mmene mwina, pafupifupi kwa Lacoste N'kofunika Sport 125 ml ya kulipira m'ma 1800 rubles 2000, ndi 75 ml ya - kuchokera 1200 mpaka 1500 rubles.

Kufotokoza, tikhoza kunena kuti kununkhira watsopano kuchokera Lacoste ndi wangwiro mphatso kwa achinyamata ndi yogwira munthu amene simungathe kulingalira moyo wanga popanda masewera ndi kayendedwe. kununkhira Izi kupereka kumverera wosaiwalika wa lightness, ufulu, ndipo ena chikondi. M'madzi kutsitsimuka adzakupatsani ndi mphamvu, ndi zipatso pamodzi ndi zonunkhira kuwonjezera kwa moyo wa mitundu yowala. munthu aliyense adzakhala achimwemwe kukhala mwini wa Lacoste mafutawo, chifukwa chofunikira, olengedwa ndi kampani, kupanga izo zowoneka ndi zofunika. Mkazi amamvera kukoma zodabwitsa, mosakaika, angafune kugula yemweyo theka lake lachiwiri.