Kodi msika kugawanika Kodi

Choyamba tifunika kumasulila mfundo za gawo mawu - gulu la makasitomala ndi zofuna zofanana kapena zofuna yeniyeni. Nagawira msika mu zigawo zimathandiza makampani ndi mabungwe kuyang'ana pa yaitali yopindulitsa zigawo msika, kudula onse.

Market kugawanika angathe kuchitidwa onse mu msika mafakitale ndi ogula.

Taganizirani kugawanika mitundu ogula malonda. Izi msika akhoza kugawidwa mu ndondomeko ya kugawanika pa muyezo angapo. Kotero i kwa kugawanika msika ndi: enieni psychographic, zaziwerengero, khalidwe.

Uliwonse muyezo payokha.

Market kugawanika ndi muyezo Hrs ndi msika ogaŵikana m'madera osiyana Hrs (mayunitsi). Mwachitsanzo, mayunitsi zotsatirazi ntchito msika Russian: kachulukidwe anthu, kukula kwa mudzi, dera, dera, chigawo. Kusanthula msika kugawanika kampani angathe kudziwa kumene zoyesayesa zake malonda ndi zothandiza kwambiri. Mu msika Russian ndi dera lagawidwa mayunitsi amenewa: Siberia ndi Urals, mu Moscow ndi Leningrad zigawo, zigawo ndi Kolomna Kuuka, kukula kwa mizinda Chiwerengero cha anthu osachepera 5 zikwi, 5-20 zikwi, etc.

Malinga ndi muyezo zaziwerengero wa kugawanika msika ndi kugawanitsa misika pa malo monga msinkhu, jenda, kukula kwa banja, m'zinthu moyo ndi ntchito, mtundu, maphunziro, chipembedzo, etc. kugawanika Izi kawirikawiri anali kugwira ndi makampani pa siteji ya kafukufuku malonda. Ndi kugawanika izi zimathandiza kuti molondola kwambiri kupanga kufunika katundu kwa magulu ena a anthu.

Ndi za kwa kugawanika kwa zinthu khalidwe amene n'komwe mu muyezo kwa magulu ogula ogwirizana pamaziko ziyeneretso awo, kudziwa amazigwiritsa ntchito komanso kubvomereza kwawo kwa chinapereka (ankalimbikitsa) mankhwala. Zosintha ngati kugawanika ndi mphamvu ya ntchito (mkulu, sing'anga, wochepa) ndi mtima kugula malonda (kudziwa za mankhwala kapena sakudziwa za mankhwala) udindo kukhala membala wa mankhwala (wosuta wa siyana mankhwala AI si wosuta wa mankhwala), ogulidwa ndi zofunikira pa (kutchuka kufunikira), mlingo wa kukhulupirika kwa mankhwala (palibe kapena zikutanthauza mtheradi ndi mphamvu).

Tsopano, ndi ponena za izo kugawanika muyezo psychographic msika. Mtundu wa kugawanika chachitika ndi njira sayansi zochokera sayansi monga "psihorafika". sayansi chimakhudzanso nkhani monga gulu la moyo ogula. Izi zimathandiza pa maziko a kafukufuku "psihografiki" kugawaniza ogula m'magulu ena malinga ndi moyo wawo makamaka khalidwe ndi umunthu wake.

Pali msika kugawanika pa malo ntchito. Iwo amakhala ndi zosintha ngati - luso, udindo wosuta, voliyumu ya katundu anapereka kapena ntchito.

Komanso kugawanika kwa otchedwa zogula maziko ndi variable - gulu la kotunga (centralized, decentralized) Mphamvu kapangidwe (mwayi wapadera wa dipatimenti ndi mankhwala - zachuma, kupanga, etc.), kapangidwe ka maubwenzi, ndale ndi mitundu ya kugula (mgwirizano kubwereketsa, etc.)

Tikumbukenso kuti makhalidwe kugawanika ya misika ogula Sizotheka kudziwa zolondola mankhwala kusankha kwa osiyanasiyana ogula. Iwo zimathandiza ogulitsa malonda kuzindikira mwayi gulu chidwi ogula mu mpumulo wa Kusankha ndi tanthauzo la gulu lililonse gulu mankhwala ndi luso malonda. Izo zimatengera mphamvu yake molondola segmenting gulu anasankha katundu wake kapena ayi.