Odziwika zopangidwa - mmene onse anayamba

Tsiku lililonse, anthu masauzande ambiri a makampani anawerengedwa mu dziko, koma anthu ochepa okha a iwo kugwera mu gulu la "zopangidwa odziwika bwino." makampani ngakhale ochepa ndipo katundu wawo kufika msinkhu kumene maina awo akhala dzina banja. Mfundo zina zosangalatsa kuti zopangidwa wotchuka ano, kawirikawiri imayamba ulendo wake kupambana kudutsa dziko mwangozi.

Mwachitsanzo, dziko wotchuka chakumwa koka-Cola pachiyambi (mu 1886) anali mankhwala. Mpheroyi masamba koka ndi mtedza kola (chomera banja Malvaceae). Ife anam'chitira matenda mantha, ndi kugulitsa koka-Cola, motero, mu pharmacies. Ngakhale bongo sanali oletsedwa, koma mopweteka wake palibe akudziwa thanzi. Mankhwala kawirikawiri anawonjezera kuti zakumwa zosiyanasiyana. Zotsatira za ntchito zawo zinali zofanana ndi zochita za cocktails otsika mowa - relieves nkhawa, kusangalala, toned.

Pamene bongo anazindikira mankhwala zoipa, kampani koka-Cola mlandu popularization mankhwala. Koma kugulitsa zankhanza za kumwa iwo anali ndi njira kwambiri: ngakhale bongo ku koka-kola linamasuka, kutchuka kwake chawonjezeka kwambiri. Kuyambira pamenepo, papita zaka zambiri, ndi koka-Cola anapambana dziko lonse popanda kuwombera mfuti.

The zopangidwa odziwika bwino - ndi dzina la katundu, amene akhala dzina banja. Choncho, matewera ndi mayi aang'ono onse a dziko tiyenera kuyamika Viktora Millza - katswiri Procter & njuga. Iye kusamalira adzukulu, iye anatulukira thewera disposable, amene pambuyo yaitali zatsopano Procter & njuga Company anayamba kutulutsa pansi Pampers dzina.

Choyamba Chupa-Chups unakhazikitsidwa Spain (1958) monga kale ndi zodabwitsa maswiti lollipop, omwe analola kuti asaone manja anu akuda. Pambuyo mkate akhala ndi masauzande lollipops, koma udindo wa "zopangidwa wotchuka" ndangotsala Chupa-Chups. Mwa njira, Logo kamangidwe, "mnzanga" malonda mwini utoto 1969 ndi Salvador Dali yekha. maluwa ake mu chizindikiro cha mtundu, ngakhale pang'ono, koma umapulumuka lero.

Daniel Swarovski, kulenga woyamba magetsi chopukusira ndi maganizo kudula miyala yamtengo wapatali ndi Krustalo, si anakonza kubala mibulu. lingaliro anabwera. Ndipo kunatero bwino, kuti zopangidwa odziwika bwino, wodzilemekeza ndi dzina banja. mankhwala latsopano Swarovski dzina lake patapita fraudster wotchuka Strass, amene anapereka shards galasi ya diamondi.

Adidas ndi Puma - si zovala yekha wa zopangidwa wotchuka. The mayina a makampani, mbiri ya amene ali woyenera zonse kutalika filimu. Abale awiri, Adolf ndi Rudolf, anatsegula msonkhano waung'ono kupanga nsapato masewera, anapanga dzina lake ndi dzina la kumalo a ntchito - Dasler. Pambuyo pa imfa ya bambo ake, abale anali kugwera kunja kuti osati anagawa gulu mu theka, koma ngakhale anasiya kucheza. Motero, pafupifupi imodzi anabadwa otchuka kwambiri padziko lonse zopangidwa Adidas ndi Puma, amene adakali wampikisano. Koma chochititsa chidwi, abale kukwaniritsa kuzindikira lonse, ngati anapitiriza kugwirira ntchito limodzi mu kampani Dasler?