Perfume Moschino - kudzikondweretsa ndi wapadera amakambirana

Mu zaka 80 mazana makumi awiri, Chitaliyana mafashoni mlengi Franco Moschino anatsegula mafashoni nyumba Moschino, lero wakhala kubala mkulu-mapeto mafashoni ndi mafuta onunkhiritsa. Izi akatswiri mafashoni nyumba pafupifupi lire biliyoni 210, ndipo boutiques ake ntchito m'mizinda yambiri padziko lonse, monga London, Rome, Osaka, Las Vegas ndi Moscow.

anayambitsa kampani - Franco Moschino - anabadwa pa February 27, 1950 mu mzinda wa Milan. Kumayambiriro kwa ntchito yake, iye ankagwira ntchito Illustrator mu magazini osiyanasiyana pochita zinthu ndi review mafashoni. Moschino ndiye ntchito zaka 11 ku Nyumba ya Versace, ndi m'ma 80s, iye anapereka kwa anthu magulu zovala zonse zinalengedwa kwa moyo panja ndi tsiku ndi tsiku, osati zionetsero za mafashoni. Ndi ndi limeneli ndipo anayamba mbiri ya mafashoni nyumba Moschino.

Tikhoza kunena kuti mlengi zasinthiratu mafashoni dziko, kupanga kalembedwe wapadera kuti yomweyo anakumbatira ndi akazi a nthawi imeneyo. Ndipotu, zovala amenewa anali kwenikweni cholimba ndi amphamvu, iye analola mtsikana kukhala ndekha. Franco ankaona kuti mfundo zikuluzikulu zomwe yopanga deta yake ayenera kukhala yekha wapamwamba, monga ogula Moschino kulemerako losavuta mkazi amene ali kutali ndi chitsanzo maonekedwe.

Moschino mafutawo linatulutsidwa yekha mu 1987. Nyimbo yoyamba kwambiri ali zabwinobwino dzina lomweli, koma iyo "wamphamvu" kunali kosatheka. Bwino nkulenga Koyamba kotero anauzira ndiAmene kuti pambuyo pake linapereka oonetsera 13 zosiyanasiyana za kukoma woyengeka ndi zovuta kuzimvetsa. Komabe, kutchuka lonse anabweretsa Franco Moschino mafutawo "Cheap & yowoneka", dzina anamasuliridwa kuti "wotchipa ndi yowoneka", zimene ziri mwamtheradi kwathunthu zogwirizana ndi nkhani za botolo wakuda ndi wofiira.

Pambuyo pake, amasulidwe zopereka latsopano si anaima, ndipo yagoletsa patsogolo kwambiri. Kugulu anali kuperekedwa atsopano mafutawo Moschino: "Mula", "Chikondi Ine Chikondi", "kukongola", "Couture", "maluwa a Pinki". Onsewo ndi zofewa kwambiri, koma nthawi yomweyo kufooka kununkhira.

Perfume Moschino "Fanny" cholinga enieni akazi aang'ono ndi asungwana. Iwo ali mwana ankasewera zamaseŵera chabe ndi amphamvu fungo, wodzazidwa ndi dzuwa ndi chisangalalo chosaneneka wa moyo. Koma pa nthawi yomweyo, kotero mizimu chibadidwe kufika khalidwe imene imatulutsa zotsatira zosangalatsa. Tikhoza kunena kuti mafutawo "Mula" lingathandize mu mkazi kuleza aiwala kumverera kwa achinyamata ndi wachifundo ndi chikondi.

Pankhani zosonkhanitsira "kukongola", ndi moona yapamwamba ndi yosangalatsa fungo kuti ali ndi zamatsenga ndi okopa mphamvu. Moschino mafutawo "kukongola" ali ndi fungo lowopsya la Chimandarini maluwa, nyanja mchere, hibiscus ndi woyera musk. Zonsezi pamodzi amalenga wapadera ndi Mipikisano faceted kununkhira kuti kale ankakonda atsikana ambiri padziko lonse.

Pakali pano, nkhani ya Franco Moschino yemwe anamwalira mu 1994 ku AIDS pa zaka 44, akupitiriza Rossella Giardini. Ndipo Moschino mafutawo si opangidwa zedi kakang'ono kuposa mu masiku a Italiya kwambiri. The ntchito wotchuka tinganene kuti Giardini mafutawo "O!" Amene ali yachilendo ndi chosiyana amakambirana kuti anali chibadidwe mu zolengedwa za Moschino. Mafuta, yosoka zovala, Chalk mawotchi - zonsezi pa nthawi ilipo ndi Moschino Fashion House, amene zipitirirabe, ngakhale imfa ya mlengi wake.

Komanso patsalanso zikutsatiridwa ndi kampani chiphiphiritso chachikulu. Iye anati: "Fashion ndi zimene mukufuna!".