Retargeting mu "Yandex": mmene kukhazikitsa ndi mmene ntchito?

Retargeting mu "Yandex": icho chiri, ndi momwe naye ntchito? mafunso awa chidwi akatswiri achinyamata ndi amalonda. Mwini aliyense wa sitolo pa Intaneti akufuna alendo anayamba kuchuluka malonda ndi kutembenuka kukula. Ndi zolinga amenewa ndipo analenga retargeting.

Lingaliro la "retargeting" mawu osavuta

A chida wotchuka pa nkhani yolimbikitsa webusaiti kampani - ndi contextual malonda. Ogwiritsa kuwona uthenga ang'ono amene amaoneka, pa maziko a zinthu ndi mafunso kufufuza. N'kutheka kasitomala unobtrusively afika zokhudza kampani, mankhwala kapena mankhwala.

Zotsatirazi kugwirizana kwa zili, wosuta naye ku malo kwa nthawi yoyamba ndipo timudziwe bwino nkhani zake. Onani zithunzi, lemba, kufunafuna mfundo yoyenera kusankha. Choncho, kasitomala amasankha yomweyo, koma nthawi zambiri kusiya malo.

The kampani ntchito - kubwerera wosuta chigamulo. Pa nthawi imeneyi, ntchito zili m'gulu la retargeting "Yandex". Njira imeneyi zimathandiza kuti abwerenso makasitomala angathe ku malowo. Panopa akutchedwa "zinthu omvera kusankha."

Retargeting amalimbikitsa katundu, ntchito, kapena maulalo a owerenga amene kale okacheza ndi anachita pali kanthu:

• kukhala pa tsamba yaitali kuposa mphindi 1;

• kuwonjezera zinthu ku galeta logwwiritsa pokagwira ntchito zawo, koma analibe dongosolo;

• Tinkaonera, koma sanali kugula;

• ndi zina zotero.

Ntchito yaikulu - kuonjezera mphamvu ya malonda. Ndi yoyenera khwekhwe kutembenuka ziwonjezeke kwa 35% kwa wosuta chomwecho kuyendera malo mu nthawi yachiwiri ndi zina.

Kuthana ndi mfundo za retargeting n'kofunika zonse kumvetsa zimene tikuchita, ndi bwino kugwiritsa izo. Kukhazikitsa zida malonda lidzakwaniritsidwa, ndiye zotsatira zake ziti zidzakhale.

Retargeting mu "Yandex": Zitsanzo

Bwererani kasitomala angathe kubwerera ku malo olondola kovuta. The Internet ladzala ndi ofanana ndi chuma mzake, ndipo kuti mwayi wapadera n'kovuta kwambiri.

Retargeting akukumbutsa ogwiritsa kuli malo mu Yandex Malonda Network (YAN). Dongosolo YAN m'gulu zikwizikwi malo pa Websites, m'manja ndi Anzeru TV-ofunsira. Malinga zoikamo mukhoza zikwi kumenya patsiku chandamale omvera ndi mtengo kochepa.

Chiwembu cha retargeting tichipeza magawo atatu akulu akulu:

1. Alendo adza kwa malo anu ndi kuchita kanthu ndi masamba.

2. Iye nthawi zonse amaona malonda contextual mu ntchito YAN zokhudzana pamalopo.

3. Izo zifika ku malo ndi amene amasankha.

Chongani chiwembu kuchita n'zosavuta:

• Pezani "Yandex" Internet-shopu ya bafuta bedi.

• Sankhani gwero umene uli contextual malonda.

• Santhulani mankhwala zambiri, kuwonjezera limodzi la awa mu mtanga ndi kusiya malo.

Patapita nthawi, mankhwala adzakhala alipo malonda pa zinthu zina zambiri, Intaneti ndi masewera yam'manja. Ngati zimenezi zachitika, ndiye chabwino anatsekula mu retargeting "Yandex", mphamvu ya zomwe lodziwikiratu.

Njira imeneyi zimathandiza inu "kuwathamangitsa" angathe kasitomala contextual malonda mpaka iye amayendera malo ena kapena amagwiritsa injini kufufuza.

Kodi ndi mitundu iti ya retargeting, pali

Pali mitundu iwiri ya retargeting pa mfundo za ntchito:

• makhalidwe;

• Kusaka.

khalidwe retargeting

Kuchokera pa kuphunzira zinthu wosuta pa Intaneti. Mlendo ikufotokoza katundu kapena ntchito, akalozera Bulawuzani, Zosefera aliyense malo, kufunsa mafunso kuthandiza. Pa imodzi mwa zinthu zimene iye akhoza kukhalabe kuposa ena, kapena kuwonjezera anu ngolo. Komabe, kugula, iye samachita ndi masamba sitolo Intaneti.

zifukwa kungakhale ambiri: munthu amatengeka, anataya Internet, mungafunike malangizo a munthu wina, koma chifukwa cha - kuti si chikalata.

Khalidwe retargeting mu "Yandex", malo amene anapangidwa pamaziko a khalidwe zimagwiridwa ndi wosuta, ndi kuyamba amafanana kuli malo pa malo onse YAN.

Pali contextual malonda ankaona ndi mankhwala kapena ndi anzanu pa mtengo wotsika. Kukwezedwa zoperekedwa pa mankhwala kapena ntchito ufulu ndi kugula.

Cholinga chachikulu cha retargeting khalidwe - kubwerera wosuta ku malo kulimbikitsa kugula.

kufufuza retargeting

Zimenezi amaganizira zopempha nkhani wosuta kufufuza injini. Zochokera chakuti munthu akuyembekezera, malonda anasankha. maganizo amenewa amapezeka mu masamba kufufuza injini, komanso malo ena ndipo nsanja.

Tikambirana kufufuza retargeting mu "Yandex". Kodi inu angaletse ndi kulemba mu kufufuza nthawi 1-2, "zofunda". Atalingaliranso malo angapo, nthawi zina adzaoneka kulikonse malonda awa:

• kugula bedi nsalu bafuta ndi 25% kuchotsera;

• Bedi nsalu (Ivanovo) pa mtengo wololera;

• ndi zina zotero.

Cholinga pano chimakopa owerenga malo ndi kuwonjezera kukhudzana ndi mtunduwu. Izi kumawonjezera kuzindikira za sitolo ndi kukhulupirika ayenera makasitomala.

ubwino retargeting

The mwayi waukulu retargeting ndi katswiri akukhazikitsa kuwonetsera kwa malonda pamaziko a zochita anachita ndi wosuta. Kuthana ndi vutoli bwino ndi zitsanzo.

1. Avereji kuyendera malo (1-2 mlendo anatsegula tsamba, ndi kwa kanthawi ali). Mu chimake imeneyi, ayenera kuganizira retargeting mu "Yandex": momwe kuuika kuti makasitomala kubwerera ndi kuphunzira zambiri za umafuna sitolo? tcheru zonse zapatsidwa kwa malo wosuta kutsegula tsamba lofikira kapena Directory

2. Santhulani zigawo ndi katundu kapena ntchito. munthu aphunzira mankhwala, koma sanali kuyitanitsa ndi kumanzere. Childs, izi zimachitika pa nthawi imene makasitomala akuphunzira umafuna ku masitolo osiyana. Pankhaniyi, retargeting kudzakuthandizani kukopa chidwi cha ogula kuti mankhwala anakhumba mwa magawo, kuchotsera, mphatso kapena mabonasi.

3. Mankhwala anawonjezera kuti m'dengu, koma palibe dongosolo. Vuto ndi kubwezeretsa mlendo kwa ogulidwa page. Choyesa kuyitanitsa kuthandiza mwayi wapadera zovuta kukana.

4. Katundu anagula kapena utumiki analamula. Pa nthawi imeneyi, ntchito ngati chida ngati retargeting kuti "Yandex" - momwe angakhazikitsire kusonyezedwa kusunga kasitomala kukhulupirika? Ndi malonda contextual akhoza nthawi kukumbutsidwa sitolo uzani za malonda ndi kupanga alipidwa wogula zonse.

Retargeting amathandiza yotithandiza alendo ndi makasitomala pa magawo onse, kuyambira kufunafuna chuma asanayambe kugula.

The zoikamo lolondola:

• kukopa ojambula latsopano;

• mtundu kuzindikira;

• kusintha "ozizira" makasitomala "ofunda";

• kuonjezera kutembenuka;

• kuonetsetsa kukhulupirika kwa gwero la.

Retargeting mu "Yandex": zoyimira ndi ikukonzekera nsonga

Izo kale mitundu iwiri ya retargeting yatchedwa: khalidwe ndi kafukufuku. Komanso kusiyanitsa omvera:

• Chandamale.

• Gawo.

kusiyana kwagona amene idzaonetsedwa malonda. Aliyense amafuna ena kasinthidwe kumene chifukwa zimatengera. Koma gawo kukonzekera, awiri onsewa mofanana, simungathe kuchitidwa popanda zochita zina.

Konzekerani sintha

Ntchito limayamba ndi kulembetsa nkhani pa "Yandex". Pamene bokosi la makalata adzaoneka, ndipo zina zonse lidzakhala lilipo basi.

1. Lowani "Yandex.Mail".

2. Pangani kumatsutsana "Yandeks.Metrika".

3. Sinthani kauntala "zokhazikitsidwa".

4. Kuziyika izo pa webusaiti pamaso pa kutseka

5. Pitani kuika retargeting.

Pangani ndawala "Yandeks.Direkte" kungakhale yomweyo kapena akakhala chandamale kapena zigawo.

Retargeting chandamale - zolinga

Khulupirirani retargeting "Yandex" amene kolowera zachokera kusankha mipherezero.

cholinga ndi wosuta kanthu pa ndalama, imbaenda ku mukufuna. "Yandeks.Metrika" limakupatsani kufotokoza mitundu 4 Cholinga:

1. Views.

2. Tinapita ku tsamba.

3. JavaScript-chochitika.

4. The gulu chandamale.

Nkofunika kufotokoza zolinga, amene 'chogwira "alendo. magawo osiyanasiyana anapereka mtundu uliwonse wa gwero.

!!! Council. Sitolo Intaneti akulimbikitsidwa kugwiritsa ntchito zolinga zitatu:

• item anawonjezera kuti ngolo, ndi kuti si inakhazikitsa, kumanzere;

• kasitomala amapita dengu, koma kuti siliyikika;

• anayamba ndondomeko potuluka, koma analephera wangwiro, ndasiya malo.

Mwachitsanzo, kuphunzira mmene kukhazikitsa cholinga cha "maganizo":

1. Pitani ku "Yandeks.Metriku";

2. Dinani "Zikhazikiko" mu menyu ofukula kumanzere;

3. Mu menyu bala kumanja, kusankha "Zolinga";

4. Perekani dzina wochezeka (maulendo a masamba);

5. Anatipatsa "View" (3 - izi zikutanthauza kuti retargeting malonda idzaonetsedwa kwa alendo onse amene ankaona osachepera tsamba 3 malo);

6. Chongani "Retargeting."

Mofananamo, mukhoza kukhazikitsa mipherezero aliwonse zosiyanasiyana zinthu.

Gawo retargeting - chilengedwe cha zigawo

Chosonyezera malonda gawo enieni omvera Yankho retargeting mu "Yandex". Kodi sintha gawo la - adzakhala yomweyo kalozera towerengeka;

1. Mu Yandeks.Metrike kupita malipoti.

2. Sankhani "Malipoti wanga".

3. Dinani "New lipoti".

4. Pa gulu pamwamba, kukhazikitsa nthawi lipoti (zotsatira mwezi watha).

5. Izo zikuika chikhalidwe "omwe amachezera ...." +

6. Sankhani chikhalidwe "khalidwe".

7. Ikani m'gulu la "nthawi pa malo".

8. Nenani "Kwa zaka zoposa 45 masekondi."

9. Sungani lipotilo.

Choncho kukhazikitsidwa gawo la alendo amene anali pa malo yaitali kuposa masekondi 45. Iwo kusonyeza malonda amene analenga kwa omvetsera awa.

Gawo alendo akhoza kukhala ndi makhalidwe osiyanasiyana monga:

• wamsinkhu;

• pansi;

• malo;

• kuchuluka kwa nthawi imene malo, ndi zina zotero. d.

Iwo akhoza kukhala anu kapena ntchito okonzeka zopangidwa options anapereka "Yandeks.Metrikoy".

• Latsopano alendo.

• Tikaonanso Alendo.

• Search magalimoto ndi zina zotero. N.

Pamaso pa zigawo mu "zokhazikitsidwa" - izo ndi choyambilira. Malonda msonkhano, kuganizira zotsatira, ayenera muli chandamale ndi gawo, kaphatikizidwe zinthu zingapo.

Malonda kampeni ndi malonda kwa retargeting

Tsopano kuti zolinga ndi zigawo anapanga, m'pofunika kulenga kampeni malonda. Kuchita izi, kupita "Yandex" gawo.

Apa, ntchito wotuluka ndi kale analenga msonkhano, kapena latsopano anatsekula. Kupanga ndi configuring woyamba malonda ndawala - ndi nkhani ina. Onani nkhani imeneyi paokha, chifukwa m'nkhani ino tikukamba za chida monga retargeting mu "Yandex".

Kodi kukhazikitsa malonda chisanadze anapanga? Njira imeneyi imagwiranso okha YAN, kotero ntchitoyi ayenera kusankha njira igunda "Independent kulamulira kwa mitundu yosiyanasiyana ya malo," ndi kuletsa kuwonetsera pa malo kufufuza.

Komanso analenga kulengeza. Palibe malamulo okhwima, amagwiritsa malemba, maulalo ndi zithunzi. Sankhani mutu kuti kukopa tcheru cha Alendo, kulemba malonda ndi kuwonjezera chidwi chithunzi.

Powonjezera zinthu retargeting

Izi punkt- chinthu chofunika pa tsogolo lowala. limalowera ndi mu chigawo chomwecho pansipa. Ndi kusakhulupirika si anapereka, m'pofunika kupitiriza "Onjezani" batani.

Choyamba, tiyenera kuyankha funso: zikhalidwe za gulu (mu retargeting "Yandex") - icho chiri ndi momwe kusankha iwo?

Magulu kuphatikiza magawo angapo ndi zolinga zigawo mu chimodzi cha zinthu anakonzeratu. Iwo agawidwa m'magulu atatu kukhazikitsa malo wosuta gulu gawo limodzi kuyendera malo:

1. Kuti chimodzi - zikutanthauza kuti wosuta walondolera gawo, kapena kukwaniritsa cholinga mu gawo limodzi.

2. Anachita zonse - mlendo limabweretsa gawo anapatsidwa chotero zafika cholinga (mwachitsanzo, munthu wa zaka 35-40 anapanga dongosolo).

3. Sizinakwaniritsidwe limodzi - kasitomala sanalowe mu gawo ina, ndipo sanafune kukwaniritsa cholinga chilichonse.

Posankha mumagulu, ndipo kuwonjezera zigawo chandamale.

Chotsatira ndi kukhazikitsa nthawi zolinga. Njira akuti ndi kwa masiku 10 mpaka 20. Iwo likukhalira kuti malonda idzaonetsedwa yekha kwa alendo amene anafika cholinga masiku 10-20, zotsatira posachedwapa (mwezi, awiri, zaka zitatu zapitazo) Kodi OSAWERENGEKA.

Chomaliza sitepe - mlingo

Makasitomala amene akufika pa retargeting malonda kale "ofunda", kotero inu mukhoza kuika bids apamwamba, koma si zochepa YAN. Price zimadalira bajeti, ntchito, omvera Kuphunzira ndi zina zotero. Perekani malangizo omveka monga kukhazikitsa pa Dinani, inu simungakhoze.

Ikani zothetsera wanu ndi kusunga zoikamo. Tsopano mukhoza molimba mtima kuti retargeting amapangidwa mu "Yandex". Kolowera udzatha.

chifukwa

Retargeting mu "Yandex" - sayansi kuti amalola kuti "andipeze" kuvota, kuwathandiza kuchita chinthu. Pakuti masitolo Intaneti nkofunika kuti kasitomala Chatuluka kuti ndi analipira Tikufika n'kofunika kulenga ntchito ndi zina zotero.

Mipherezero bwino kukhazikitsidwa ndi zigawo "Yandeks.Metrike" kuthandiza kuthetsa omvera zoyenerera, ndalama pa ziwonetsero "ozizira" makasitomala.

Makamaka akulimbikitsidwa amene mukusunga nkhondo malonda ndi ntchito. Bwino kukopedwa zinthu retargeting kuonjezera kutembenuka kwa malo kwa 30%, komanso privlekaeyut makasitomala atsopano, kupanga mtundu kuzindikira zambiri. Sangathe koma amavomereza kuti malonda zonse akutulukira sadzaiwala za ife.