Lemba malo: chida cha malonda kapena "chakudya" chifukwa kufufuza injini?

Kodi mukudziwa mmene malo wabadwa? Gulu la mapulogalamu, Copywriter, optimizer, mlengi, woyang'anira ... Aliyense imagwira ntchito yake, osati nthawi zonse amatha kukwaniritsa pangano anthu kapena mavuto ena. Kodi zotsutsana anakumana Mwachitsanzo, ndi copywriter ndi Optimizer? Ndipotu, izi ndi maiko awiri, awiri a chilengedwe, aliyense amene ayang'ana pa lemba malo pansi maganizo omwe ndi anafuna kuti athetse mavuto awo.

Chofunika optimizer chiyani? Ntchito yake - malo kukhathamiritsa ndi kufalitsa gwero ukonde mu kufufuza kuti agwirizane pa mfundo anaonekera pamwamba khumi. Koma mu nkhani iyi pali mwayi kuti zidzalondolera omvetsera bwino. Choncho, optimizer ali wofunikila:

• Wapadera malemba. Kuchokera kaonedwe ka ogwiritsira ntchito makina Internet kusaka chidwi ndi zinthu zimene iye anali asanaonepo kapena kuwerenga. Ndipo mfundo atsopano, m'pamenenso tsamba kuti awachitire choyamba.
• Text ndi mawu. The optimizer amasankha mfundo zochokera dera, makamaka pa katundu ndi chiwerengero cha zopempha kwa owerenga. Ndipo n'kofunika kuti mawu amenewa akupezeka malemba kangapo. Osati mawu alionse, koma nthawi zokwanira. Ndiye kufufuza injini lidzachita akamauzidwa malo n'kupeza kuti mfundo oyikidwa ndi oyenereradi ziyembekezo ndi malangizo.
• Zogwirizana mutu wakuti. Title lemba malo ayenera kutsatira zili ndi Tags wa tsamba. N'zofunika injini kufufuza.

zofunika copywriter ndi chiyani? cholinga chake - kuuza lemba kuyenera, "mbedza" chisamaliro chake, dziwanani kuwerenga kuti mapeto hule ndi ugule kapena foni. Choncho, copywriter amalenga lemba:

• Woyenera. Pamene kuwerenga pang'ono kulemba munthu "Kugwa" pa zolakwa, kupatula pamaso pawo zimayambitsa kusadalira gwero ndi, monga ulamuliro, kwa mankhwala kapena utumiki. Kodi n'zotheka kutenga chiopsezo zimenezi? Kumene ayi.
• "Gwiritsitsani". tcheru wosuta n'kofunika kuti "mbedza", lemba ayenera yowala ndi chidwi.
• "Gulitsa". M'lembali ndi ofunika kumuuza wogula angathe chifukwa mankhwala n'kofunika, osati za ubwino.
• Ndi "kulalata" wakuti. Musachepetse chamutu wa! mawuwa koyamba chidwi ndi zinthu zambiri zimadalira mutu, adzakhala ndi kuwerenga lemba.

Zimachitika kuti munthu safuna kudikira ndi indexing wa masamba ndi kuwuka chibadwidwe nkhani malo a pamwamba. Zikuoneka kuti tsiku lililonse akubweretsa zomvetsa standby, ndi zina ndikufuna kupanga phindu mofulumira. Ndipo zikuoneka pali njira, limene lili padziko - kulipira malonda mu Yandex kapena Gugle - ndi kusangalala choonetsedwa zidzasintha - malo anu mu malo apamwamba. Komabe, njira imeneyi Kukwezeleza ndi kanthawi zachiphamaso kwenikweni. Mwamsanga pamene ndalama limayenda, anaika pa kampeni malonda, malo adzakhala "chapansi." Komanso, kuyambira malipiro udindo mu pamwamba, ayenera kusamalira zokwanira ndalama "khushoni" - dinani mtengo angafikire $ 50 kapena pamwamba. Ngati malo amapereka chithandizo ritelo, kumene mtengo si kwambiri, m'malo kukwezedwa ogwira ndi phindu pa zomvetsa nkhaniyo sizimadziwika ndalama bajeti. Mosiyana ndi malo malonda mwaluso ndi mwaukadaulo wokometsedwa webusaiti kwa nthawi yaitali anachedwa pa malo oyamba pa palibe zina mtengo.

Lemba malo ayenera kukwaniritsa ziyeneretso onse a optimizer, ndi cholinga cha copywriter, chifukwa ndiye yekha kuti adzachita kwa pazipita ntchito yake - adzabweretsa malo mu pamwamba khumi ndi opereka "kugulitsa" mankhwala kapena utumiki kwa kasitomala. Apo ayi waluntha malonda kalata palibe amene akumuona, kapena iye adzakhala ofunika kuti adzatsegula njira topu kufufuza injini, koma vuto la kusowa kwa malonda.