L'Occitane: ndemanga ndi ndemanga

France ndi yotchuka chifukwa cha kuchuluka kwa zomera zosiyanasiyana, zomwe zimapezeka mafuta obiriwira ndi zitsamba. M'dziko lokongola kwambirili muli malo akuluakulu a jasmine, heather, wise, lavender, thyme, pali mitundu yambiri ya maluwa. Minda yonseyi ndi mitengo ya lalanje ndizokulu mumsampha wa perfume - Grasse.

Mzinda wachiwiri wakale kwambiri ku France umatchedwa Provence, ndipo uli ndi minda yaikulu ya violets. Zinali ku Provence yemwe Oliverian Bossan, yemwe anayambitsa kampani yotchuka yotchuka yotchedwa L'Occitane, anabadwira ndipo anakula. Zotsatira za kasitomala zogulitsa zake zimathandiza ena kuti aziyenda bwino ndikusankha mzere wina.

Mbiri ya kampaniyi inayamba mu 1976, ndipo lero chizindikiro chotchuka si America ndi Europe yokha, komanso ku Russia. Mbali yapadera ya zinthu zonse ndikuti imapangidwa kuchokera ku zowonjezera zachilengedwe. Bossan zodzoladzola zizindikiro monga chiwonetsero cha chilengedwe komanso machitidwe a m'mphepete mwakumwera.

Zodzoladzola L'Occitane zimangopangidwa kuchokera ku zigawo zowonjezera, ichi ndi chimodzi mwa mfundo zazikulu za kampani. Atsogoleri a kampani yosungirako zokongoletsa nthawi zonse amapanga mapulogalamu osiyanasiyana omwe amathandiza kuthandiza anthu odwala, kuphatikizapo osowa zooneka komanso osawona. Kampaniyo nthawi ndi nthawi imalima minda yatsopano kuti ikhale ndi mbewu zambiri zachilengedwe, zomwe zimadzalandira mafuta ofunikira. Chifukwa cha ntchito yaikuluyi, amai padziko lonse lapansi ndi ufulu kugwiritsa ntchito zodzoladzola za L'Occitane ndi zonunkhira.

Ndemanga ya amayi ambiri ndi okondwa. Anthu ambiri amaona kuti fungo labwino, kuchepa kwa njira, kuchepetsa komanso zodabwitsa. Mtundu uwu umapanga mankhwala okongoletsa kuti azisamalira tsitsi, nkhope ndi thupi - maelesi, thovu ndi mafuta ofunikira osamba, komanso mafuta onunkhira, zonunkhira za zipinda, zodzoladzola zokongoletsera.

Chizindikiro cha kampaniyo chikhoza kutchedwa kuti karite mafuta. Mafuta achotsedwa ku zipatso za mtengo wochiritsa wa Shi, uli ndi mphamvu yowonongeka, yoteteza dzuwa. Chinsinsi chokonzekera njira imeneyi Olivier adaphunzira kuchokera ku African Women. Chifukwa cha chophimba ichi, mankhwala okongoletsa ndi lipenga la L'Occitane. Wogulira amavomereza kuti mafutawa ndi othandiza, atagwiritsidwa ntchito, khungu limakhala lofewa komanso lochepetsetsa.

Zovuta zodzikongoletsera ndi zodzikongoletsera "Orange Ribbon", zimachokera ku mafuta achilengedwe a lalanje omwe ali ndi mankhwala oponderezedwa. Zotsatira zofanana zimaperekedwa ndi mzere wakuti "Aromacology", yomwe ili yofunika kwambiri pakati pa kugonana kokongola. Muzinthu zamtundu uliwonse muli zodzikongoletsera za mankhwala odzola otchedwa "Five Essential Oils", omwe amapangidwa ndi scalp ndi tsitsi. Mothandizidwa ndi chida ichi mukhoza kubwezeretsa ngakhale zovuta kwambiri ndi zofooka tsitsi - izi ndizophatikizapo zokambirana zapadera.

Kwa amayi oposa 40 anapanga zodzoladzola zotsutsa. France ndi dziko limene amayi a m'zaka za Balzac amadandaula kwambiri, choncho Bossan yakhazikitsa zipangizo zamakono zomwe zimabweretsa khungu, mzere, kupatsa mtundu wa pichesi, komanso kuchepetsa ndi kuteteza epithelium. Tiyenera kuzindikira kuti njira zonse zimagwirizanitsidwa ndi zipangizo zochezeka. Kampaniyo ndi membala wa bungwe la PETA, lomwe likulimbana ndi kufufuza kwa zodzoladzola zamtundu.

The Occitane - ndemanga zamakono

Chaka chilichonse chiwerengero cha makasitomala okhutira ndi makasitomala okhulupirika amakula. Ambiri amakhutitsidwa ndi makina opangira, mafuta, ma balms, lotions, tonics, foams ndi shampoos. Ndemanga zambiri zabwino zokhudzana ndi mankhwala amtunduwu, zimachotsa mkwiyo, kuyabwa, kutsegula bwino khungu, kubwezeretsa ntchito zakuthupi ndikumenyana. Mutagwiritsa ntchito shamhu, tsitsili limakhala lofewa, lowala, lakuda ndi lamphamvu kachiwiri - palibe chifukwa chogwiritsa ntchito chimbudzi.

Maphunziro ambiri okondwa ndi odzola ena L'Occitane. Kupindula kwakukulu kwa kampani ndikuti imapanga katundu kwa zaka zosiyana. Panaliponso anthu omwe sanakonde malonda kapena osayenera. Komabe, anthu omwe asonyeza kusakhutira ndi zodzoladzola, sanaganizire mfundo zina pogwiritsa ntchito - khungu. Munthu aliyense ndi wosiyana, kotero musanayambe kugwiritsa ntchito izi kapena mankhwala, muyenera choyamba kuonetsetsa kuti sizimayambitsa vutoli.