Kaya Makampani zifunika kukhala zotetezedwa chiyani?

Adzalandira zotetezedwa ayenera makampani onse. Iwo amasonyeza kuti kalembedwe ndi m'maganizo. chithunzi awo akhale monga kuti athe ogula kuzindikira kampani pakati mpikisano. Ngati mwachita molondola, ndi kugula mphamvu ya katundu ndi ndinasintha kuchuluka.

Kodi pa chizindikiro cha kampani?

Chizindikiro - wapadera chizindikiro chimene chimasonyeza Mlengi, ntchito m'munda awo. Malinga ndi malamulo, ufulu setifiketi ndi bungwe lalamulo (LLC, JSC, Inc., etc.) kapena wazamalonda payekha. Izo ziyenera mayina a Maluso Office kapena kampani malamulo.

Pamwamba zotetezedwa ntchito ndi gulu lonse la akatswiri, ili ndi ntchito wovuta kwambiri. M'pofunika osati kusankha maziko okongola ndi wosasintha, komanso kuganizira subtleties zina zambiri. Logo amaimira osiyanasiyana zochita, ndi kubwera ndi njira yabwino si kophweka. Izo ziyenera mogwirizana kuyang'ana pa chikwangwani ndi ndi kuyang'ana zabwino mtundu komanso mu utoto.

mankhwala chizindikiro

Brand Mankhwala (mtundu) - ya zithunzi zimene zimabweretsa mayanjano zabwino ndi ogula kudalira Mlengi. Iwo amapereka wapadera ndi phindu kwa zaka zambiri, utumiki, ndi fano.

Oddly zokwanira, pamaso pa mtundu amalola kuti mupeze ndalama zambiri. Mwachitsanzo, yerekezerani McDonal kwina odyera pang'ono odziwika kupereka kudya chakudya. Ogula kwa zaka zambiri amadziwika American bungwe, kotero kulikhulupirira. Ngakhale ngati malo odyera adzalenga mankhwala ofanana, tiona kuti ndi apamwamba kuposa mu olimba odziwika.

Akatswiri ntchito pa zotetezedwa, gawani iwo m'magulu atatu:

• zizindikiro mawu wopangidwa yekha wa zolemba. Mwachitsanzo, Samsung, BMW, Reebok, koka-Cola. mitundu ndi ofala.
• zizindikiro wophiphiritsira, umene zigwirizana kujambula. Microsoft mokwanila kuona chizindikiro kapena Addidas, monga kampani ingokumbukirani.
• Tikaphatikiza dongosolo. Iwo amakhala ndi zolemba ndi zithunzi. Mwachitsanzo, Beeline, McDonal a, Mallboro.

Kodi kulembetsa ndi chizindikiro?

Kuti palibe munthu anakhoza ntchito zotetezedwa anthu ena, ayenera kutetezedwa ndi lamulo. Kuti tichite zimenezi, tiyenera setifiketi. Izi zikhoza kuchitika mu Rospatent (Service Federal kwa aluntha Katundu). Bungwe lokha ndi mu Moscow. Ngati mukukhala mu mzinda wina, mukhoza fufuzani pa Webusaiti ake. M'gawo "Cooperation ndi zigawo Russia ndi" ndi "Kuthandiza gulu." Kuti pali mndandanda wa mabungwe amene akhoza kukalembetsa ndi chizindikiro. Kawirikawiri ndi mayunivesite kapena malaibulale maphunziro.

Kulembetsa zizindikiro malonda - m'malo yolemetsa ndi ndondomeko yaitali. Muyenera kudutsa magawo atatu:

1. Kukhazikitsa kuthekera kwa kalembera wa chizindikiro ngati chikuni fano. sitepe Zimenezi zimaphatikizapo kugwilizana ake ndi malamulo onse.
2. Ayesedwe pa maziko a mbale deta (lili ndi mtundu akadandaule kuti kalembera ndipo anawerengedwa) pamaso pa magazini.
3. Kulembetsa zizindikiro malonda. The yachibadwa mawu a ndondomeko - kuchokera chaka 1 mpaka 1.5.