Ronald McDonald - kampani mascot wa McDonald ndi

Ronald McDonald ndi ndani? Izi chisudzo amene ali mascot wa dziko wotchuka kampani McDonald a. Malinga ndi kafukufuku amene amachitika 2001, buku «Fast Food Nation» olemba, Ronald McDonald (chithunzi onani m'munsimu) ndi kuzindikira kwambiri. Mtundu wa chisudzo anauza nainte-sikisi a ana kusukulu American. Mosakayikira, izi zimathandiza kutchuka kwa Ronald McDonald kukhala chizindikiro kwambiri kuzindikira chobalidwa kudziwika. Malinga ndi otchuka ali yokha Santa Claus.

Mu malonda ndi TV malonda Ronald McDonald amakhala ndi anzake ambiri m'dziko wosangalatsa, wotchedwa "Makdonaldlend".

Nkhani ya

Poyamba, fano la chisudzo ndi analengedwa ndi Willard Scott. Nthawi imeneyi, wosewera ndi nyenyezi mu Washington pa limodzi la mitsinje. Kuyambira 1959 mpaka 1962 ankaimba udindo wa Bozo a chisudzo. Pambuyo W. kuti Scott anaonekera zamalonda atatu osiyana TV. Mu iwo, anachita ngati chisudzo Ronald McDonald.

Kenako, Willard Scott n'kupita ku NBC-TV ngati meteorologist a. Komabe, iye ananena kuti chisudzo wotchuka anayamba ndi Iye.

Nkhani ya mascot pa buku la kampaniyo

Dziko wotchuka zopezera "McDonald ndi", amanena W. Scott anali mlembi wa khalidwe chabe kuti panopa otsika mu kutchuka chimodzi chokha Santa Claus.

Mu 1965, otchedwa bwana wa Nthabwala anakhala ke Dzhey. mawu ake Buku anali waukulu ndithu. Analemba ganyu anthu atsopano, kulenga maganizo, zisudzo ophunzitsidwa ndi zitsanzo misa bungwe. Ndipotu, ndi mayamiko Hei Jay Ronald McDonald anaonekera pamaso pa omvetsera kwa zaka sate-faifi. Nthawi imeneyi, kampani anamulemba ganyu nambala yaikulu Nthabwala chifukwa kukhazikitsa ntchito malonda.

Mu 1966, unyolo wa odyera, "McDonald ndi" chidwi ndi masewera aja yoimba. Iwo anakhala Maykl Polyakovs. Mu masewera aja, iye ankasewera chisudzo Coco. wojambula Zimenezi zathandiza chopereka kwambiri chakuti Ronald McDonald anabweretsedwa mu chifaniziro latsopano. Zinali kuti munthu analengedwa ndi odziwika lonse zodzoladzola ndi zovala. Komanso, Michael ankaimba otsogolera a chisudzo mu woyamba malonda eyiti asonyezedwa pa TV.

zisudzo

kampani "McDonald ndi" ntchito wogwila ntchito ake zisudzo mazana angapo nawo. Onsewo ndi mbali ya Ronald McDonald pa zochitika olimba, komanso malo odyera ake alipo. Komabe, akukhulupirira kuti pa msinkhu dziko R. MacDonald umaimiridwa ndi wosewera chimodzi chokha.

Choncho kuyambira 1963 mpaka mu 1965. zinali Willard Scott. Kuyambira 1966 mpaka 1968. kampaniyo wachita Bev Bergeron. Dzhordzh Vurhis nyenyezi chisudzo kuchokera 1968 mpaka 1970., Ndipo kuyambira mu 1970 mpaka 1975. zinapatsidwa kwa Bob Brandon. Zaka zisanu ndi zinayi Ronald McDonald ankaimba Mfumu Mudi. Kuyambira 1984 mpaka 1991. Iye anapereka ndodo mwachangu, kutsogolera Skyrim Fridellu. Mpaka 1995, kampani anali chisudzo waukulu Jack dupka, iye m'malo mwa Dzho Maggard, amene pogwiritsa ntchito mpaka 2007. Kenako, ndipo mpaka pano kampani yaikulu wosewera - Brad Lennon.

ziletso

Ronald McDonald zovala, komanso zosiyanasiyana mayina ndi katundu wa kampani "McDonald Mulungu." makhalidwe onsewa anawerengedwa monga zizindikiro malonda a McDonald a. antchito oyenerera anaphunzitsa zisudzo njira yomweyo otchuka chisudzo fano. Masewerawa pamodzi ndi zovala zofanana limakupatsani kulenga Musamadzinamize khalidwe limodzi.

ndi chidwi

Mu 2010, bungwe Corporate Wamagomezgeko Mayiko kwapangidwa ndi makampani, "McDonald ndi" kampani kutumiza Ronald McDonald m'tchalitchichi. Cholinga ichi anali kufalitsa mofulumira mwa ana wonenepa. Komabe, CEO ananena kuti mapulani amenewa, "McDonald" ndi ayi.

Mu 2011, Ace Metrix anati kupanda malonda ndi chisudzo otchuka. Komabe, Ronald akupitirizabe kuonekera malonda TV.

Komanso mu 2011 zinandikumbutsa za iwo okha Company Corporate Wamagomezgeko International. M'manyuzipepala ambiri anapezerapo za kufunika kusamalira a Ronald. Komanso, mawu anaonekera pa ena Websites. Komabe, Jim Skinner ndipo nthawi imeneyi ankalimbikitsa mascot wa kampani. Iye ananena kuti Ronald McDonald ndi kazembe, komanso udindo kusankha aliyense ayenera.

wotchuka chisudzo moni ku Thailand amapangidwa ndi mwambo Thai. Pankhaniyi, kwa wina ndi mzake, amayikanikiza manja onse. Thai khalidwe fano la "McDonald ndi" analengedwa mu 2002 nawo mwachindunji anatengera franchisor m'dera McThai. Kenako, khalidwe anaonekera mu India komanso m'mayiko ena kumene chotero manja ntchito monga moni wina.

Mu Japan, Ronald dzina lina. Mu dziko lino, umatchedwa Donald. Kusinthaku kwachitika chifukwa sitili mu zilembo za kalata Japanese "p."

chikondi

Kuyambira 1984 kampani "McDonald ndi" amapereka thandizo kwa ana amene olumala. Fund mayiko unakhazikitsidwa pansi pa dzina "Ronald McDonald House". Pakali pano, agwiritsidwa kumayiko forte-eyiti.

Pali thumba Ronald McDonald ndi Russia. Mu dziko lathu, anayamba ntchito mu 1995. M'zaka za maziko lachifundo akweza madola oposa mazana anayi mamiliyoni makumi. ndalama zonse wakhala allocated makonzedwe a chikhalidwe, maganizo ndi mankhwala chithandizo kwa ana odwala.

Mu Russia, ndi Ronald McDonald Foundation amathandiza nyumba ana ndi ana odwala. nzika Little akalandireko kwa mokondwera chisudzo thandizo ndi chimwemwe mwa mkhalidwe wawo zovuta.