Alla Werber: yonena, moyo, ntchito

Kodi mukudziwa amene akafuna kuvala Muscovite mu nyengo yatsopano? Kodi mukuganiza mafashoni Blogersha amene amakhala tsamba awo mndandanda wa mumaganiza mafashoni? Ayi, si iwo. Pa udindo lonse imagwera pa mapewa a ogula - anthu amene kugula katundu masitolo zabwino za dziko, polenga deta. Ndipo waukulu a iwo ali mu Moscow Alla Konstantinovna Verber. Ilo liri wotsogolera mawonekedwe TSUM ndi ogula, komanso wotsatila mutsogoleli wadziko la "Mercury" zodzikongoletsera kampani.

Mkazi uyu ali mmodzi wa opambana kwambiri malonda akazi osati likulu komanso dziko, womenyera ufulu chikhalidwe ndi mtolankhani. Ogula kumva za wotsogolera mafashoni ake Store Dipatimenti chapakati limanena kuti iye anapanga ana, pamene iye anali masiku kuchoka mawindo a nyumba yake kuonera alendo omwe anafika Leningrad. Ambiri yowoneka fashionista Moscow kupemphera pa izo, chifukwa kuyamika iwo akhoza kugula zovala zanu zabwino zinthu zatsopano kuchokera zotolera za okonza wotchuka wa dziko mafashoni.

Alla Werber: yonena, ubwana

Iye anabadwa pa 21 May, 1958 mu Leningrad. Apo iye anakulira Glinka Street, m'nyumba moyang'anizana mazenera pa Theatre Square, pa Kirov Theatre, ndipo, ndithudi, inali ya. Msungwana wamng'ono, iye kawiri pa mlungu kuti maulendo ku zikuluzikulu, kuvina kapena zoimbaimba mu inali nyimbo zachikhalidwe. Mu banja, koma mlongo wake anakula kwambiri Irina. bambo a atsikanawo anali mano mwa ntchito, koma zimatengera kwambiri "mkate" positi - anali mkulu wa dipatimenti Mano ovekera, ndipo mayi anga anali anamwalira. zaka ziwiri achinyamata Alla inachitika mu anazinga Leningrad, ndipo, ndithudi, iye wapatali moyo wake.

kusankha fateful

Ndipotu banja ankakhala chitukuko zonse, ndipo pamene iwo anaganiza kusamuka, ambiri sanathe kumvetsa kuti analibe mu USSR. Ingokwezani bambo pamwamba ufulu wawo onse. Iye ankafuna kuti muziyendayenda momasuka kulenga ntchito, kupeza maphunziro abwino.

Mu 1946, banja ndege kuchokera Moscow ku Vienna uliwonse mthumba anali pa madola 76. Iwo ankaganiza kuti kusiya dziko mpaka kalekale. Makamaka kuyambira iwo sankakhoza ngakhale kulingalira kuti akulu Bayer komanso zidzakhala ndendende Alla Werber, amene yonena kawirikawiri anapanga ankasinthana ngati lakuthwa chabe mpweya.

zikamera wa talente

Monga ulamuliro, ife timachitcha talente mphatso yopatsidwa kwa anthu pa. Kawirikawiri amagwirizana ndi zilandiridwenso, koma Alla Werber, amene yonena kotero chidwi ndi zachilendo, anali ndi mphatso kuoneratu mumaganiza mafashoni kwa nyengo angapo. Komanso, anali ndi kukoma zosaneneka ndi mphamvu ya kalembedwe. Aliyense wa mabwana ndi mungazindikire talente ichi, namgwira iye mwamphamvu mu kampani yake. Kodi mtsikana wa banja madokotala, ngakhale olemera, koma kutali ndi dziko zovala ndi kusonyeza malonda, mwadzidzidzi anatuluka luso limeneli? Inde, zonse lophweka. Ana ena mukufuna kuona nkhunda bwalo, ena - kuyang'ana pa nyenyezi, ndi sikawirikawiri - kumaona kalembedwe la alendo yachilendo - alendo likulu kumpoto.

Posachedwa iye anali wokhoza kusiyanitsa ndi French ku Italy America kuchokera Scandinavians ndi zina. Kudzachita. Inde, uli ngati kalembedwe wa ku Italy. Ndipo mafano awo ankakonda kuphunzira mosamala. Iye anawakonda onse: mitundu mitundu, ndi zodzikongoletsera, ndi Chalk ena. Ndipo choyipitsitsa cha zonse, maganizo ake, iye anali atavala America.

Kusankha ntchito

Kumene, makolo akufuna kuwonana ndi dokotala wawo wamkazi. Choncho mtsikana pambuyo 8 TH kalasi pasukulu mankhwala, kenako kupitiriza maphunziro awo pa anayambitsa. Koma iye anadziwa kuti sizikukukhudzani, iye amakonda kuthetsa zovala, kuphatikiza zinthu zosiyana zovala pamodzi, kukatenga Chalk. Iye ankafuna ntchito mu shopu mafashoni, pamene mu dziko, komwe ankakhala pafupifupi sanali. Komabe, makolo anaganiza kuti osayenera ntchito mabanja awo, ndiponso kuti anthu ogwira ntchito ku malonda kenako ntchitoyi kumbuyo kwake mipiringidzo.

choncho

Ndipo pamene banja anaganiza kutuluka m'dziko muno ndipo amasamuka kwa Israyeli, panapezeka choncho. The mtsikana poyamba popita ku Vienna, chabwino, ndiye kusamutsa ndi kuthawira Tel Aviv. Koma mu Isiraeli konse anawulukira.

Anagwidwa likulu Austria, iye anapita molunjika ku Italy wake wokondedwa. Rome ankaoneka Fairy-nthano mzinda wake, paradaiso weniweni kwa okonda mafashoni, kodi Alla Werber. Wambiri atsikana masiku amenewo m'njira yoyenera.

ntchito Early

Chinthu choyamba iye anachita ku Rome, choncho analowa Via Vetta ndipo anayesa kupeza ntchito mu sitolo zovala. Iye sankadziwa Italy, kapena English, koma maonekedwe ake abwino, kumulavulira kuchokera mchiuno anabweretsa bwana amene anam'tenga kuti ntchito ndipo zinali zolakwika. Apa iye anaphunzira zambiri, kuyesera kuyamwa zonse monga thonje. Kenako bambo anamuuza kukumana, kupita ndi banja lanu Canada. Ngakhale kuti iye sankafuna kusiya Europe Koma Alla nthawi iyi anali wololera. Anakakhala ku Montreal - ndi European ambiri a mizinda Canada.

Mu Canada,

Panali ambiri boutiques, odyera ndi Masitolo. Iye anali ndi zaka 19, ndipo iye ankaganiza kuti mapewa ake ndithu zambiri mu ntchito fashoni. Ngakhale kuti iye anali English zoipa kwambiri, koma anatenga zovala sitolo. Ndipo apa iye anali wokhoza moonetsera kudziwa za mafashoni. Mu masiku pamene iye ankagwira ntchito pa sitolo Alla, malonda ananyamuka kwambiri. Ndipo onse chifukwa iye wokongola kwambiri atavala mannequins, ndipo pamene anaona iwo, ogula anafunsidwa kugulitsa iwo chirichonse chimene iwo anali pachionetsero.

Choncho Alla anatumizidwa ku Milan ndi Paris kugwira nkhani ndi odziwika mafashoni mlengi za kotunga zopereka mafashoni.

malonda omwe

Patapita nthawi, ndi kugwirizana nazo, Alla Werber anaganiza kutsegula shopu yawo Montreal, ndiyeno panali wachiwiri ndi wachitatu. Posakhalitsa, iye analandira kapepala kuti lina la makampani akuluakulu kwambiri pa dziko - Kmart, amene anali 124 masitolo kudutsa dziko. Kuphunzira kuti anali Russian, mwini anamupempha kuti apite ku Moscow ndi kulamulira yopanga matawulo mu imodzi mwa mafakitale likulu a. Iye, ndithudi, izo zinali mosaneneka wotopetsa kuntchito, kenako anam'pempha kuti kampani yake Mercury, umene ndi nkhope Alla Werber. Pafupifupi nthawi yomweyo anakhala mafashoni wotsogolera ndi wogula wamkulu pa Store Dipatimenti Central.

chizolowezi

Today Alla miyezi 8 12, oyendayenda, kapena kani, ndi pa ntchito. Ngati iye ali mu Moscow, tsiku ntchito itha nthawi 10 pm, ndiyeno wayamba kucheza pa Skype ndi America. Ndiye, kugwira ntchito mpaka pakati pa usiku. m'mawa Alla kumayamba 7:30. Pamaulendo malonda ndi kuwuka oyambirira nthawi yokonzekera kuganiza kapena malonda kadzutsa, zomwe kawirikawiri kuyamba 9:00 m'mawa. Pa nthawi imene iye ali ndi nthawi ya ulendo kuwona zana ziwonetsero.

moyo

Pa moyo mu Canada Alla Werber anakumana mwamuna wam'tsogolo. Iwo akhalira limodzi kwa zaka 3 ku New York. mwana wawo Catherine anabadwa. Koma patapita kanthawi banja linatha, ndipo Alla kachiwiri kumanzere tiwolokere momasuka.

Ku New York, iye anabwerera ku Canada ndipo anakakhala ku Montreal musati, ndipo mu Toronto, kumene iye anayambitsa zapamwamba wake woyamba, umene chikutchedwa mwana Katia la Italy. Komanso, monga inu mukudziwa, iye anafunsidwa kuti akhale nthumwi ya kampani "K-Mart" mu Russia, ndi anavomera. Zinali 1994. Atafika, iye anakumana ndi munthu amene anakhala mwamuna wake wachiwiri. Wabizinesi David Auerbach ndi mkulu wa kampani waukulu, umene ukugwira ntchito yopanga chakudya. Iye ndi banja losangalala, ngakhale kuti ana ake limodzi ndi Davide. Koma Katie anali ndi ana aakazi awiri okongola, ndipo lero Alla ndi bizinesi, koma agogo mwachikondi dziko.