CIMODZI CIMODZI ogulitsira ndi m'mawindo. Chilolezo.

Masiku ano, mpikisano pakati mumaganiza malonda ndi zovuta ndiponso anthu wamba kamangidwe ka malo malonda ndi sunakhale, choncho eni shopu mosamala kusankha POS-zipangizo.

«POS-zipangizo" - zakuthupi ntchito monga zokongoletsa malo a zogulitsa, cholinga chimene chimakopa alendo sitolo kapena malo aliwonse ritelo. POS-zipangizo mfundo wogula za ubwino wa mankhwala kapena mtundu, kotero bwino anakonza angabweretse ngakhale ndi bajeti yaing'ono kungakhale mankhwala kwambiri kugulitsa.

Kusiyana POS:

• Kupanga woyendera nthambi akunja (waima pa wapakamwa pa zikwangwani, posters, etc., zonse zimene adzaikidwa pa msewu)
• Kupanga masitolo (komanso nthandala onse osiyana, posters, malonda panja)
• maofesi athandizira kapangidwe (mbale ndi mabuku osiyanasiyana, zithunzi ndi chithunzi cha katundu ndi kumasonyeza mtengo wake)
• Chilolezo pa nsonga ya zogulitsa, kuwonetsera katundu (mbale, kusonyeza kuchotsera, bwana zosiyanasiyana)
• Kupanga malo ndalama (Tinkagawa makuponi kuchotsera kugula mtsogolo)

Nthawi yotsiriza, pamene malonda pa POS ndi malonda yadigito. Zonse zilipo LCD zowonetsera, abulusa media, opanda zingwe polumikizira ndi thandizo malonda awo amapereka zambiri osati mthunzi, komanso zimasangalatsa. Izi mawonekedwe a malonda amathandiza wogula omasuka mu shopu kuti si njira zina zimakhudza kusankha makasitomala. Zikuoneka kuti mkubwela kwa mawonekedwe holographic, kuphedwa kwa malonda malo lidzafika mlingo watsopano.

Malonda mfundo processing kufika zogulitsa ayenera kukhala choyambirira, mogwirizana ndi mtundu kampani, ikugwirizana chipinda mfundo za agulitsidwe, ndi zonse izi si kuti kuzimiririka pa maziko a mankhwala.

Komanso zaphindu tsopano amaphatikiza malonda mwachitsanzo, si mamangidwe ake a malonda pambuyo, komanso mwa kundipatsako kwa malonda malemba kapena zinthu kanema malonda bungwe.

Mfundo unakhazikitsidwa ku magwero mwachindunji:

• Ntchito mabokosi kuwala monga malonda mu chipinda malonda kumathandiza kuti kulera chiwerengero cha malonda ndi nthawi 1.5.
• Pamaso pa yachilendo malonda chiphiphiritso pa TV aukitsa bala malonda a nthawi 1,12.
• Njira malonda pa malo malonda zatenga malo chitatu zipangizo kusindikiza TV.
• kuwombola okhonda zolowa mu amagulako ndi zipinda zosiyanasiyana malonda kuti kutsatsa malonda pa malo a malonda, kuposa wabwinobwino ndi kulemberapo danga malonda ndi 12%.

Kuyambira zonse izi zikhoza kapadera kuti kapangidwe apamwamba a malo anam'gulira akhoza mwangwiro anazindikira mankhwala onse anagulitsa ngakhale popanda kugwirira magawo iliyonse. Malonda ndi ntchito zake combinational zidzayambitsa bwino malonda a eni wawo.