Development ndi chitsanzo cha malonda chikhalidwe mu Russia

Chiyambi ndi, chotero, chitukuko cha malonda chikhalidwe mu msika zambiri mu Russia anatsimikiza chifukwa kwambiri mphindi. Aliyense Mwachitsanzo malonda chikhalidwe, pansipa, anali kuyankhula za zochitika zambiri zimene zinachitika la Russia. Mu 1992, panali mavidiyo a "njuchi", "Itanani makolo anu" (Burenkov, "Domino" bungwe). Kusokonezeka ankagwirizana ndi anthu osiyanasiyana, mavuto a zachuma ndi ndale Russia, chitukuko mofulumira upandu kutsogolera kwa demoralization a anthu, kupanga dongosolo latsopano ubale zochokera ulamuliro wa mfundo katundu. kukhudzana Public alionse Russian, chifukwa choti pa mbali ya boma ndi chikhalidwe machitidwe ayambitsa aggravation mavuto amene alipowa ndi zikamera ndi mzake - chikhalidwe. Pakufunikira zoonekeratu kuti tisinthe mfundo pagulu. Chida cha lamuloli linali malonda chikhalidwe.

Monga PSAs wakhanda

Malonda Russian chikhalidwe ngati njira zambiri ndi ntchito malonda pali zaka zoposa khumi, ku mayiko a West - oposa zaka. Latsopano la Russia mu 1993 analengedwa otchedwa Malonda Council, izo analemba makampani malonda, media ( "Komsomolskaya Pravda", "Trud" - zipsera; NTV, "Ostankino" ̶ kuulutsa, "Radio Russia", "Europe kuphatikiza "," nyumba "̶ wailesi), komanso mabungwe ena omwe si aboma - Moscow Chikondi ndi thanzi Foundation ndi ena ambiri. Cholinga cha chilengedwe cha Council iyi yopanga ndi malonda umodzi mankhwala pankhani anthu. ziwalo zake kukhala zitsanzo za zochitika nawo pa TV kusindikiza, kupanga wailesi ndi kanema. Council udindo zofunika zachokera chokana kuika chizindikiro chake pa mankhwala malonda.

Kodi izo zikuwoneka

malonda Social, zitsanzo za Council malemba:

• Mabanja mu "Ana ndi makolo." Chitsanzo cha chikhalidwe malonda (mawu) mu gawo ili: "Iwo anakulira anaiwala makolo ake Kodi mukukumbukira kuti telefoni makolo anga.?."
• Mabanja mu "Ana m'banja": ". Kwa kukula duwa, muyenera ana ambiri mphamvu - osati maluwa, kuwapatsa iwo chikondi chochuluka."
• Maganizo ndi moyo. "Ndi chifukwa iwo njuchi onse anaganiza moyo Ife kumanga miyoyo yathu usaope kusintha ..."

Categories Malonda Council

Council misonkhano thematic atolankhani nthawi zonse unachitikira, bungwe kaikidwe ka zinthu zambiri mu zipangizo zina, ikuchitikira mitundu yonse ya ulaliki, maulendo. Iwo kutenga mbali maphunziro apadera kwa ogwira ntchito zothandiza anthu mu ntchito chikhalidwe kafukufuku ikuchitika thandizo zonse zotheka kuti chilengedwe cha omwe si a boma mabungwe, mayanjano, zibonga ndi kukhala wochitachita mu masiku mutu wakuti: Tsiku Ana, Tsiku woperekayo wa, tsiku la kukamenyana TB, Tsiku Health moyo, ndi zina zotero. d. Mu Russian mabungwe ambiri omwe si phindu chikanachitika ndi ntchito atolankhani utumiki. atolankhani umoyo-zachilengedwe Union kutumikira unakhazikitsidwa mu 1999. Cholinga cha chilengedwe anali kufalitsa nkhani chilengedwe komanso anthu pa TV. Maziko chiyambi cha ntchito zake ndi kutumiza makalata za kukhalapo ndi ntchito ya Union, tsopano tilimbikire ntchito opaleshoni amadzibisa angapo. ndodo kukonzekera ndi kutumiza mabuku atolankhani za zochita za boma pa nkhani zachilengedwe, pa zomwe m'munda wa zoteteza chilengedwe, za umisiri wotsogola, malamulo chilengedwe ndi zina zambiri. SEU ali Nawonso achichepere lapadera pa nkhani zachilengedwe, amene adza kwa abale oposa 250 pa Union. Chifukwa, atolankhani utumiki wa Union nthawi zonse adachewuka 130 Russian ndi achilendo TV. sitepe Azimayi anali zikamera mu Russian Social Information Agency. boma la Russia ndi atolankhani kutembenukira ku ntchito zake. Popeza maonekedwe bungwe mu moyo wa anthu tsopano opezeka pa khwerero liri Mwachitsanzo malonda chikhalidwe (onse mabasi ndi magalimoto komanso m'malo ena yodzaza).

Zokonza lamulo malonda chikhalidwe

Malonda Russian chikhalidwe kuli malamulo zonse. Nkhani 10 Chilamulo Federal "Pa Malonda" mu 2006 ananena kuti utumiki wothandiza malonda umalimbana boma ndi anthu zinthu, ndi kuchita zolinga lachifundo. Zokonza lamulo la chikhalidwe mapulogalamu malonda
kupanga kampani akatswiri umene umabala mankhwala chikhalidwe, ndi kukula chidwi pagulu zofunika chikhalidwe. Chitsanzo zolengezedwa utumiki wothandiza kulimbikitsa chidwi cha anthu ndi zikamera wa gulu la "malonda chikhalidwe" mu mwachilungamo otchuka Russian Mpikisano malonda: Youth chikondwerero cha malonda, malonda chikondwerero Nizhny Novgorod, etc ...

malonda Social, zitsanzo, maganizo ake

Zotsatira za kafukufuku sociological, amene anali imachitika mu 2000 ku Novosibirsk (kumatanthauza 60 anafunsidwa) zikuonetsa kudziwa otsika malonda chikhalidwe (25%), ndi chitsanzo cha mavidiyo chikhalidwe malonda pa Ace ndi maganizo a makolo ndi ana akhala dzina lake ( "Itanani makolo anu"). Ndiponso, anafunsidwa anakumbukira misonkhano yosiyanasiyana pa mutu wa mankhwala osokoneza bongo, AIDS, ukufalitsidwa TV. Iwo anafotokoza maganizo abwino pofuna ntchito zoyendetsedwa ndi 65% ya milandu. 20% sanaone ntchito malonda, ndi% 15 okha ndikuganiza malondawa ndi kufunikira mapangidwe maganizo chikhalidwe.

mavuto monga mutu kapena chitsanzo cha malonda chikhalidwe

mavuto onse chikhalidwe chimene muyenera kutchula kudzera zolengeza yotumikira ena, funsani omvera anagawira m'njira kuti n'zosatheka kudziwa nkhani yofunika kwambiri. Choncho, kafukufuku zayambitsa zotsatirazi:

• vuto la mankhwala osokoneza bongo ndi uchidakwa (vuto yekha akudzutsa anafunsidwa kuti malo oyamba zofunika - 65%);
• HIV-AIDS;
• kuteteza amayi ndi ubwana;
• zoteteza chilengedwe;
• mapangidwe lingaliro dziko.

Motero, zitsanzo zabwino kwambiri za malonda chikhalidwe mu Russia - ndi amene apangidwa pa pepala, mu mawonekedwe a zithunzi kapena zina zimene mungachite ndi kuika poyera mu malo onse, malo mwachitsanzo za kuchulukana kwambiri pa anthu.