Facings - izo ... zolinga

Osati kale litali, mawu akuti "MALONDA" opareshoni ogulitsa malonda, ndipo aliyense anamvetsa izo mu njira yake. Iwo ankadalira ingapo sukulu othandiza makampani Western. Ndipo palibe wina akhoza kubwera ku chimodzi chimene. Kodi ndi chiwonetsero cha katundu, ngati kugawa olondola mfundo zimene anam'gulira. Facings mu MALONDA anakhalabe unexplored ndi sayansi. Anthu ambiri ngofunika kwa iwo, ngakhale ine ndamva kuti njira zimenezi zimapangitsa kuti kuwonjezeka mu mabuku malonda, koma limagwirira sanali anamvetsa mpaka kumapeto.

Facings: Ichi ndi chani?

Pansi facings kubverana mbodzi wa ndondomeko MALONDA, umalimbana atagona lotseguka zinthu malonda pa maalumali wodzilamulira utumiki malo ogulitsira ritelo ndi chiyembekezo ali mu kugula pazipita ndi zone aone kuti wogula angathe.

Lingaliro lachokera ku Chingelezi "facings" - ndi munthu, nkhope ya kuonetsa. Kuti Zionetsero zolondola katundu kwa ogula. Choyamba malipoti limagwirira zimadalira zosiyanasiyana ndi kuchuluka kwa danga alumali mu nkhope.

Pamene osiyanasiyana kuposa chiwerengero cha nkhope, sitolo sangakhoze kusonyeza katundu yense zogulitsa, ndipo ngati kuchuluka chiri chochepa nkhope ndi maziko a osiyanasiyana lonse, izo adzachititsa kuchepa kufunika kwa unit.

Zolinga

Cholinga cha ndondomeko ya facings - kuonetsetsa pachilichonse za imfa ya katundu pa nsonga ya malonda. Mwina kuti ogula adzapita kugula osiyanasiyana ena a pachikhalidwe, ayenera kuyesetsa 100%.

Facings katundu anapereka palokha ntchito ziwiri.

• Kuganizira pa ogula mankhwala ena kapena mtundu.

Izi facings - ndi strategy, kutanthauza malo a nambala pazipita zolemba kukopa wogula tcheru. Njira imeneyi imagwira ntchito amagulako lalikulu, kumene wogula polimbana ndi katundu wina ndi wina. Pankhaniyi, osiyanasiyana anu ayenera ili mu malo yabwino kwambiri danga alumali kupewa "mabacteria akufa." Kumbukirani kuti kwambiri lonse osiyanasiyana anamwaza chidwi cha wogula, potero kuchepetsa zokolola za shelufu. The mulingo woyenera chiwerengero cha zolemba - awiri kapena anayi.

• Zolemba malire "adani" zabwino alumali danga kuti assortment awo.

ntchito ndi zotheka angapo a mayunitsi zinthu analipo pa shelufu. Ngati facings osiyanasiyana monga kampani woyenera "analanda" ndi maalumali lalikulu danga. Pali Mwina mkulu kuti mpikisano komanso anali m'madera mankhwala anu.

N'chifukwa chiyani icho?

Zikuonekeratu kuti zolinga okwanira kuthandiza kukwaniritsa zotsatira ankafuna. Kodi kupeza mecherndayzer, kuwonjezera phindu mu mawonekedwe a ndalama ndalama, mothandizidwa ndi facings:

• ulamuliro - malo anaziika zimathandiza kukhazikitsa bwino ndi katundu;
• kamangidwe bwino ntchito facings kuthandiza kukopa wogula posankha mankhwala mbali yawo;
• facings - ndi udindo wa mtundu kapena kampani pa malo mpikisano, luso kusonyeza ukulu wa kumalo a ntchito.

Bwino cholinga strategy displaces zaphindu malo aang'ono kapena zopangidwa zochepa wotchuka mankhwala pa malo a udindo m'munsi. Ndi mpata wabwino bwino kuti mpikisano omwe alibe mwayi wopulumuka.

facings zolondola

Kusunga alumali danga, merchandisers akhoza amachita zidule ena ndi njira. Mwachitsanzo, sizachilendo njira - kuipitsidwa ndi mabwana ake kapena akuluakulu ogulitsira. Ndi connivance ya anthu a pa merchandiser simungakhoze basi patsogolo facings katundu, ndikuika pa kumalo abwino kwambiri, komanso kupanga kuika lotseguka mpikisano kwenikweni. M'kupita kwa kupita dispensers ndi olankhula zopanda alumali.

Kukhoza facings zopangidwa tasunga lokha zolinga zina.

Choyamba, mu masovedwe zinthu patsogolo ayenera kukhala pano kuposa zina. Choncho, katundu sadzakhala zalozhivatsya. Izi ndi zofunika kwambiri ngati merchandiser ali kuchita ndi chakudya.

Ngati kampani yekha kugonjetsa msika, inu simungakhoze kutengera zochita ntsogoleri, chifukwa akhoza kutaya payekha anu ndi kusiya mtundu pachiyambi.