Herbalife Amakondweretsa Ambiguous

Malinga ndi kampani ya Herbalife ndemanga za zomwe ziri zovuta kwambiri, msika wakhala ukudziwika kuyambira 1980. Panthawiyi, Herbalife, yemwe ali ndi chigawo chachikulu, adachotsa makampani ambiri ogulitsa malonda osiyanasiyana ndipo adatenga malo oyamba pamwamba, poyendetsa kampani yakale kwambiri, monga Amway, yomwe inakhazikitsidwa mu 1959 ndipo ili ndi malo atatu okha pamwamba. Herbalife akugwira ntchito yogawa chakudya chamagetsi - zakudya zowonjezera zakudya, kuthandiza kuchepetsa zakudya, kuchepetsa ndi kuchepetsa kulemera.

Mitundu yambiri ya mankhwala ndi machiritso a machiritso akhala akudziwikiratu kuyambira kale, nthawi yayitali isanadze kuti zakudya zowonjezereka zimakhala zowonjezereka, koma tsopano mankhwalawa amapangidwa makamaka kuti apindule nawo malonda. Zina mwazinthu za kampani ndizopangira mankhwala, zonunkhira, mphamvu zowonjezera komanso zakudya zamaseŵera.

Anthu ambiri omwe amagwiritsa ntchito mankhwala a Herbalife, omwe maumboni awo amapezeka pa intaneti, amadziwa zotsatira zabwino za zakudya zowonjezera thupi. Pali kuperewera kosalekeza kopanda mavuto, komanso kusintha kwa ubwino ndi kuwonjezeka kwabwino.

Koma Herbalife kukonzekera sikuchita nawo anthu onse mofananamo. Mungathe kukumana ndi ndemanga zoipa, kuphatikizapo akatswiri. Pambuyo powerenga za madokotala a Herbalife, mukhoza kuona kuti si onse omwe amawona kuti zakudya zowonjezera zakudya zimathandiza, ndipo ena amatsutsa kuti ntchito yawo imapweteka kwambiri munthu. Choncho, izo zikanakhala zolondola musanayambe kugwiritsa ntchito ndemanga za mankhwala a Herbalife za anthu omwe ankawagwiritsa ntchito kuphunzira, komanso kuyankhulana ndi katswiri mmunda uno.

Mbiri ya malonda a pa intaneti ikugwirizanitsa ndi dzina la sayansi ya America, bizinesi ndi dokotala wa chemistry Karl Renberg. Ali ndi chilengedwe choyamba cha Nutrilite choonjezera cha zakudya padziko lapansi. Koma chiyeneretso chake chachikulu ndicho kulengedwa mu 1934 ya njira yatsopano yamalonda, yomwe pambuyo pake idadziwika kuti malonda. Mbiri ya malonda a malonda anayamba ndi mfundo yakuti mu 1931 wasayansi adapeza mchere kuphatikizapo puloteni wambiri, zinthu zambiri zothandiza, kuphatikizapo mavitamini ndi mchere, ndipo zimapangidwa kuti zikhale ndi zakudya zowonjezera.

Mu 1933, amayamba kuwona zotsatira zake pa abwenzi. Koma mabwenzi ena adabisa mabokosi ali ndi ufa, osayesa kuti ayese. Kenaka Karl akubwera ndi lingaliro lakuti ngati anthu akulipira zowonjezera, ndiye adzalandira. Kotero izo zinachitika. Mankhwalawa amapereka zotsatira zodabwitsa. Anzake komanso mabwenzi ankafuna kugula ufa wozizwitsa. Ndiye lingaliro la njira yatsopano yamalonda imabwerera ku Renborg. Anzake ndi anzake amakhala ogawira oyamba, ndipo amachitcha malonda ake malonda.

Chofunika cha njirayi chinali chakuti aliyense watsopano kasitomala amangokhala wogawira ndikupanga makanema ake, ndipo amapitirizabe kuchuluka kwa nthawi, ndipo kampaniyo imayenera kupereka ogwira ntchito ndi kulipira ma komiti. Kampani ikhoza kuigula iyo, chifukwa siigwiritsira ntchito ndalama potsatsa malonda, chifukwa gwero la chidziwitso ndi anthu, ndipo ngati kampani ikugulitsa katundu wake, ndiye mtengo wake ndi wotsika kwambiri kuposa wa makampani ogulitsa katundu wa anthu ena. Monga malamulo, makampani amenewa amapanga mapiramidi a ndalama ndipo makampani amenewo amatha kugwa mwamsanga.

Choncho, wofalitsa, yemwe ali pamwamba, sangagwire ntchito konse, koma alandire chidwi cha moyo. Renborg anali woyamba kubwera ndi mfundo yothandizira, ndiko kuti, nthumwi ya kampani imamuthandiza watsopano, amamuphunzitsa komanso amanyamula udindo wake. Kotero, kusinthika kwa lingaliro la malonda kwasintha - kumakhala mndandanda wamodzi wosiyana kuchokera kumodzi umodzi, ngakhale mawu onse adawonekera pambuyo pa imfa ya Renborg.

Masiku ano lingaliro la kusintha kwa malingaliro ndilo kuti kwa nthawi yoyamba mu makampani opanga makampani palibe chofunikira kugulitsidwa, chidzachitidwa ndi makampani okondana, ndipo ogawira amangofalitsa uthenga wabwino wokhudza mankhwala.