Herme mafutawo - luso tingachipeze powerenga za popanga mafutawa

Herme tate wa ufumu mu 1837, anakhala Terri Ermes, anatsegula mu Paris msonkhano waung'ono kupanga zingwe kwa akavalo. zaka 42, mwana wake Emile-Charles anatsegula sitolo lake Paris. Anapitiriza bizinesi, ana ake Adolphe ndi Emile, amene sananene mwa kundipatsako kwa katundu ndi apamwamba French mankhwala awo imadziwika Europe.

Ntchitoyi kampani ali kusanduka zambiri. Iwo anayamba kupanga zikwama zam'manja ndi Chalk chikopa, ndiyeno woyamba zodzikongoletsera m'masitolo. Mu zaka za m'ma makumi awiri, kampani Herme anali kale wotchuka mu dziko. Pa nthawiyi, gulu limapanga kuwonjezera zodzikongoletsera zikwama zam'manja chikopa ulonda, ashtrays, zovala, silika mipango.

Mu makumi asanu ndi, Herme akugwirabe ntchito mwakhama kuonjezera osiyanasiyana mankhwala. kampani anzathu nsapato, Chalk kusamba, zodzikongoletsera, neckties.

Mu zaka zao za sikisite oyambirira kampani akuyamba ntchito kupanga loyamba mafutawo mzere. Woyamba Herme mafutawo, "Caleche", anali tingachipeze powerenga French kununkhira izo zinakhala akazi padziko lonse lapansi. kafungo Izi Chili kukongola ndi chiyanjano, anapereka kutsitsimuka ndi mwachikondi.

Kupitiriza kukhala mwachangu, kampani Herme mafutawo anthu choyamba anamasulidwa mu 1970. Ndipo mu 1979, pali wodziwanso kuposa zachilendo mafutawo - kununkhira unisex gulu. Iye anakhala wotchuka kwambiri, kotero kampani akadali akunena za ulimi wa mtundu uwu wa mafutawo. Mu 2002, onunkhira kwa Mulungu, Jean-Klod Ellena, akulandira kuti ku Herme kukhala fungo latsopano "UN Jardin paulendo Mediterranee". Posachedwapa nyimbo limapezeka pa maalumali masitolo mafutawo pansi dzina lina "Hermessence", ndipo supeza kwambiri mafani padziko lonse. Kuyambira pamenepo, Allen anakhala onunkhira wamkulu wa Nyumba ya Herme. Anakwera mlingo wokweretsa ntchito ndi walandira kuzindikira lonse. Ndi onunkhira awo angakwanitse aliyense kampani, koma kokha Tchanelo. Otsala a zopangidwa odziwika mukupemphedwa ndi zonunkhira ndi.

Zonsezi Herme mafutawo mzere ali m'magulu atatu: kununkhira akazi, amuna ndi unisex. N'zovuta kunena omwe magulu awa wakonda Heme kampani, kununkhira amabala pang'ono kuposa amuna kapena unisex.

Mmodzi wa onunkhiritsa atsopano, wosindikiza kampaniyo, anakhala Herme mafutawo "Zikavutitsitsa ankangomwa des Mervilles". Botolo la mafutawo analengedwa mu kalembedwe mwambo wa kampani - ali chokongoletsedwa ndi ma ambiri, amene analenga kwenikweni Nyenyezi mphepo. Kupanga botolo Elis Sharbi, wojambula ndi wolemba webusaiti ya kampaniyo. Herme mizimu chowala zake kununkhira ya mkungudza ndiponso vetiver, ndi mitundu ya mkungudza ndiponso Amber, tsabola pinki, lalanje owawa, Indonesia tsabola.

Pakati kununkhira anthu atsopano a ndikanafuna kuti amatchula "Terre D 'Herme", mizimu kukhala ndi Baibulo asintha za "Terre D' Herme" yopanga zikwi ziwiri ndi zisanu ndi chimodzi. kununkhira Ichi ndi kuikapo maganizo kuposa kuloŵedwa m'malo. The zikuchokera anakhala mbewu nkhuni, mchere. Eo zolemba zofunika - lalanje ndi mwala, mphesa ndi tsabola, geranium ndi patchouli.

Herme mafutawo - luso tingachipeze powerenga za popanga mafutawa. Mbiri ya mtundu analenga mibadwo isanu ya banja la Herme. Iwo anakwanitsa kuteteza wapadera, kusinthasintha kwa zaka chikwi zatsopano, choncho mankhwala lero popanga mafutawa ali pa nsonga ya kutchuka.