Integrated malonda kulankhulana: zinthu, njira, kasamalidwe

Mu msika wamphamvu ndi mpikisano kukula aliyense kampani chidwi, polinga kuti apindule chidwi ogula angathe. Ndi njira zothandiza kwambiri kukwaniritsa cholinga ichi ndi ntchito kuphatikiza njira ya ulaliki mankhwala ndi zipangizo maganizo kwa ogula.

Kodi Integrated malonda aya (IMC)

Mawu amenewa anamvetsa ndondomeko kukhazikitsa kulankhulana ndi mapeto wosuta, yodziwika ndi njira zimene ntchito otsatsa lalikulu. Ndipotu, IMC kumafuna mapulani malonda aya, pa maziko amene ndi kufunika kuunikira awo (kulankhulana) m'madera munthu ndi udindo njira.

Mu ndondomeko ya IMC Consolidated logwirizana ndipo anatsogolera njira zonse za pulogalamu ndi malipoti pa kuthekera kapena leni zopangidwa ndi misonkhano ogula kampani.

Chifukwa IMC tiyenera kuziganizira zogwirizana

Lingaliro la malonda aya integrable anaonekera mwangozi. Ganizo kukhwimitsa kulimbikitsa katundu ndi ntchito zatchuka mu '90s. chifukwa dongosolo lino lakhala litazindikiridwa wothandiza, kwagona kuti miyambo zida malonda sakanakhoza mlingo wa ntchito wofunikila chitukuko bwino makampani ndi kusintha msika.

Choncho, makampani ambiri amapita ku ntchito ophatikizana a zipangizo zosiyanasiyana za mauthenga malonda, zotsatira ukonde umene unali kwambiri kwambiri kuposa mmene aliyense kopita payokha. Komanso, IMC kulola makampani kuphatikiza ndalama, ndi konza kuti apezere zotsatira zina chogwirika.

Lingaliro la IMC

Zikuonekeratu kuti Kukwezeleza katundu kwenikweni zikutanthauza ena malonda aya. Njira Integrated, mu zingathandize kuti yankho la mavuto awiri kuti imakhudzana ndi mzake.

Ntchito yoyamba ndiyo kulenga IMC mauthenga kulankhulana khalidwe, zomwe zigwiritsidwe ntchito yosiyana kumatanthauza QMS (muyezo aya machitidwe) kuti musakhale akutsutsana ndi mosavuta mgwirizano ndi wina ndi mzake. Chifukwa ndi mapangidwe fano zabwino kulankhula limodzi.

Monga Cholinga china cha IMC ndi ofunika kubweretsa kudziwa mlingo wa dzuwa la aya malonda ntchito yofunafuna pazipita osakaniza abwino kwambiri kupanga ndi zomera ndi zida QMS.

Akamanena za dongosolo khalidwe kasamalidwe

Mu ndondomeko ya kukhazikitsa Integrated zida njira ntchito machitidwe muyezo kulankhulana. Ndi mitundu zinthu monga zisudzo, mitsinje, wothandizila ndi mitundu ya mogwirizana, komanso limasonyeza mwachindunji ndi n'zosiyana kulankhulana ntchito mu ndondomeko ya dongosolo malonda ndi chilengedwe kunja.

Kupalasa njinga, zipangizo zimenezi zingakhale bwino ndi attractively auze akamanena za uthenga malonda ndi wosuta mapeto. Nkofunika kuganizira kuti mtengo wa mankhwala akhoza kugwiritsidwa ntchito ngati njira wogwira mtima popereka mauthenga za mankhwala (mtengo njira khalidwe).

zinthu izi zonse aya Integrated malonda, kuphatikizapo mankhwala wokha, komanso mtengo wake, lolani kuti akupereka oimira CA mfundo yofunika kwambiri yokhudza kupereka kampani.

Munthawi yomweyo kugwiritsa ntchito mitundu yambiri ya ulaliki ndi maganizo ndi opindulitsa njira imene kwambiri kuposa dzuwa la kugwiritsa ntchito njira imodzi.

zofunika mu chimango cha njira IMC

Lingaliro la Integrated aya malonda ndi kulandira kuyankha mafunso 3 Kiyi:

1. Pa mfundo za njira malonda zimathandiza kwambiri kukwaniritsa kasitomala ndi mlingo wa anachita mokomera kupeza mankhwala kampani?
2. Lomwe chiwembu kaphatikizidwe Kukwezeleza malonda ndi malonda zipangizo ndi zothandiza kwambiri kukwaniritsa zolinga za kulankhulana?
3. Kodi bwino agwirizane malonda pempho ndi mtundu uliwonse kulankhulana malonda ndi pamalo wonse wa mtundu mawu a mogwirizana awo amaphatikiza?

Mayankho a mafunso amenewa ndi woyenera dongosolo kukhazikitsa IMC mu ntchito yeniyeni.

mfundo za IMC

Dongosolo la Integrated aya malonda tichipeza zinthu zingapo izi:

• maubale (Miyambo).
• Direct malonda. Zikuphatikizapo Internet ndi TV malonda. Ponena za kukwezedwa kupyolera mu televizioni, ndi Dziwani kuti izo zifika mpaka kupereka wowerenga n'zotheka kuyitanitsa katundu kuchokera kunyumba, iye amaona zinthu zenizeni mu kuchitapo ndi timudziwe bwino mbali yake. Mu malo Internet ntchito mfundo imodzi, n'zotheka patsogolo mu nkhani iyi ndi apamwamba kwambiri.
• Advertisement. Izi miyeso yapadera yomwe cholinga bwino kukwaniritsa malonda cholinga.
• Chepetsani kufunika kwa katundu chiyambi cha ubwino zina ndi monga Motero, Kuonjezera phindu.
• Business, malonda ndi malonda ritelo. The ndondomeko ya zimachitika mu mpikisano ritelo nthawi zonse kumabweretsa yofanana ikuthamanga. Izi anafotokoza chifukwa chakuti msika zambiri ndi bungwe katundu, amene pompopompo amasuntha.

• Khalani a Integrated malonda aya. Iwo akuganizira za ntchito ya malonda padziko lonse. Tikuyankhula zokhudza kampeni malonda kosaoneka malire a dziko limene Mlengi. Pa nthawi yomweyo chifukwa cha mlingo wofanana patsogolo zinthu za kuti akutsogolera mwa kagawo kakang'ono awo.
• Fairs ndi zisudzo. Tikuyankhula zokhudza zochitika zimene Mlengi mwachindunji nawo, kupereka ogula chomaliza mankhwala awo.
• ogwira ntchito dongosolo. Amenewa amanena za njira chachikulu pantchito mankhwala pogwiritsa ntchito zipangizo zosiyanasiyana malonda.

ntchitoyo ISB

Chikhulupiriro chamakono cha Integrated aya malonda ndi ntchito mfundo zina za. Mmodzi wa iwo ndi dzuwa.

Akamanena za mfundo imeneyi ndi kuonetsetsa kuti ntchito kukhazikitsa njira njira zolankhulirana onse poyamba anakonza zochitika ndi zinthu zomwe uka zokha. Iwo ayenera kumvetsa kuti mudziwe chitsime, kusanthula mwina zingakhale chifukwa mapangidwe IMC zovuta. Ndipo kuti yanthaŵi sungathe kukhala pafupifupi Chigawo chilichonse deta mitsinje kampani mkati.

Mfundo omasukirana

Pankhaniyi tikulankhula ndi yopingasa mawonekedwe kulankhulana ndi anzanga kampani. Zimenezi zimathandiza kuti ntchito kukakhale kwambiri, n'kofunika kuganizira mtima wotseguka ku n'zotheka kukhala zibwenzi. Chitsanzo chabwino kukhazikitsa mfundo imeneyi mu chimango cha njira ya Integrated malonda makampani mauthenga ndi kukwezedwa olowa mankhwala zopangidwa ngati wotchuka ngati "McDonald" ndipo "koka-Cola". Amene zambiri kupeza kukwezedwa kwa opanga makina ochapira ndi ufa, maswiti ndi tiyi, vinyo ndi tchizi. Ndi njira imeneyi, kuwonjezera patsogolo dzuwa la miyeso malonda ndi mwayi konza ndalama zawo.

Personalization monga mfundo IMC

Chifukwa, zomwe zimabweretsa kuzindikira mfundo amachititsa makampani kuti ntchito zonse ndi mwachangu. Mu personalization zofunika kuti tizindikire mapangidwe mu Uthunthu ubale ndi wina kampani kasitomala. Njira imeneyi kumafuna ndalama ndi khama, monga kukhala kupanga zida zatsopano luso, komanso ntchito yapadera.

Komanso, kufunika ndi kupezeka kwa luso yeniyeni mwa ndodo. Koma chitsiriziro olimba adzalandira mkulu mlingo wa kukhulupirika pa mbali ya ogula, monga Motero, kuwonjezeka kwambiri malonda.

synergism

Mfundo imeneyi, yomwe bungwe ndi Integrated aya malonda, mungathe chimatanthauza Chief, monga amasonyeza mogwirizana zigawo zikuluzikulu zonse za woyenera IMC. chakuti osakaniza miyeso kulimbikitsa kwambiri ndi dzuwa la chimangirizo wosalira zambiri, mobwerezabwereza zatsimikiziridwa ndi zimene zinachitikira makampani osiyanasiyana.

Chimodzi mwa zitsanzo bwino kukhazikitsa mfundo synergy angatchedwe ndi ogulitsa wophunzira timu anakumana ndi makasitomala ikhudzire msewu. Mu zinthu zimenezi kumaphatikizapo pafupifupi njira onse, ntchito imene ikukhudza mfundo Integrated malonda aya:

• amayankha kufunika kwa mitundu yeniyeni katundu;
• chili mwa mwachindunji kukhudzana ndi CA ya;

• kulankhula nkhani zimenezi chikhalidwe ngati ntchito unyamata, kampani amatha kudzipereka pa ojambula boma, yomwe imatithandiza kumveketsa ziyembekezo atsopano chitukuko ntchito;
• wogulitsa, atavala zovala odindidwa, ndi gwero la malonda zonse.

N'zoonekeratu synergism mfundo amalola ntchito pafupifupi zinthu zonse za IMC, ndi mkulu mlingo zokolola.

Integrated malonda aya: kapangidwe ka Intaneti

Pogwiritsa ntchito njira ophatikizana a Kukwezeleza mtundu mu dera Intaneti imasonyeza kukhalako kwa zinthu zina kuti mbali yofunika kwambiri kukwaniritsa cholinga ichi.

• Chilengedwe mpikisano. kusanthula mpikisano mwayi pa Intaneti yafupika njira mwachilungamo mosavuta younikira ntchito zawo ndi mlingo. Komanso, chifukwa chakuti mfundo zonse pa maukonde ukufanizidwa mu mawonekedwe digito, mu machitidwe a kusonkhanitsa ziwerengero mosavuta kudziwa zofunika za chuma yotchuka kwambiri ya kupikisana makampani.

• Mlingo wa mapangidwe mtengo. Mlengi ali ndi mwayi mkati maukonde kukhazikitsa mankhwala zazikulu mitengo. Kungakhale Mwachitsanzo, zocotsera kugula katundu pa kugula nambala inayake mayunitsi.
• Lumikizanani nafe. Tikuyankhula zokhudza n'zotheka kulankhulana reciprocal kudzera malo ndi maonekedwe wapadera.
• deta pomwe. Chifukwa cha zida kasamalidwe zinthu zimene zilipo pa Intaneti, kampani amatha kusintha mawonekedwe a kulankhulana, ndipo mfundo yokha pa mphindi iliyonse.
• Integrated kasamalidwe malonda aya mkati maukonde. Zimatengera ntchito personalization china. Njira imeneyi ndi zogwirizana kwambiri pamene ntchito malonda mbendera pa Websites, imene personalization ndipo anapanga anthu enieni. Njira imeneyi amagwiritsa makampani makonde, Websites ndi zinthu zina.
• Free kulankhulana. Si chinsinsi kuti ntchito zinthu pa Intaneti mofulumira popereka mphekesera zosiyanasiyana. Kuthekera Izi kawirikawiri amagwiritsidwa ntchito ndi makampani osiyanasiyana kuchepetsa mphamvu ya kupikisana yokopa mabizinesi malonda.
• Kusintha taphunzira, zochokera kwa anthu a chandamale omvera. Pankhaniyi tikulankhula n'zotheka akamagwiritsa zosiyana zoperekedwa cholinga mapangidwe mtundu okhulupirika komanso kulimbikitsa mankhwala ena. Kwa anthu osankhidwa akhoza kugwiritsa ntchito zipangizo mwapadera okonzeka.

anapezazo

Chifukwa cha zimenezi, tingathe kuona kuti Integrated malonda aya ndi mtima kwambiri ndi kusala pantchito strategy mu msika monga mtundu, ndi mankhwala makamaka.