Ndi kutembenuka mu malonda chiyani? Tanthauzo chilinganizo ndi chitsanzo mawerengedwe. strategy malonda

Ambiri mwina anamva kapena kukumana pa expanses Internet mawu monga CTR (ku England «dinani-kudzera mlingo» -. «Wapatali CTR") kapena Voterani Potseka. Zikhulupiriro zonsezi ogwirizana ndi chimodzi akuti - kutembenuka mu malonda.

Kutembenuka - ndiko

Pakati pake penipeni, kutembenuka - ndi "kusintha" wa wogula angathe kukhala weniweni. Kutembenuka kumathandiza amayang'anitsitsa dzuwa la bizinesi, kumvetsa, mothandizidwa ndi zomwe mungathe kuwonjezera chiwerengero cha malonda. Kodi kuwerengera kutembenuka kwa malonda mu sitolo?

M'pofunikanso kukumbukira kuti ngakhale yemweyo mlingo kutembenuka kwa phindu zimadalira chiwerengero cha ogula angathe. Mwachitsanzo, pa 6% anatembenuka 100 kuthekera makasitomala phindu malire 6 rubles. Koma ngati chiwerengero cha ogula angathe chawonjezeka mpaka 1000, phindu anali kale 60 rubles (pa kutembenuka womwewo wa 6%).

Kodi kutembenuka

Kuwerengetsa wapadera malonda kutembenuka chilinganizo anali otukuka, omwe ndi zosavuta kukumbukira. Izo zikuwoneka motere.

(Chiwerengero cha makasitomala / chiwerengero cha alendo) X 100% = Kutembenuka

Kuti ndi chiŵerengero cha anthu ogula Alendo wamba kuchulukitsa ndi 100 peresenti.

Kuti timvetse Mwachangu mmene mkulu mu malonda, mitengo kutembenuka ayenera kukhala pafupi ndi mfundo zina. Zikudalira limatchula za malonda. Mwachitsanzo, masitolo zovala ndi mankhwala si zakudya zina mitengo kutembenuka 30% ndi zabwino kwambiri. Koma ndicho chifukwa ogulitsira golosale kuzilingalira zambiri ukufika 75-80%. Mu malonda ndi kulunjika yopapatiza, kumene osiyanasiyana si lonse, malonda kutembenuka ndi zambiri pa msinkhu wa 10-15%.

Pakuunika kutembenuka, muyenera ndithudi kuganizira magalimoto. Ngati malo kapena mu shopu adza kwa omvera sanali akulimbana, izo kwambiri amachepetsa kutembenuka.

Chitsanzo cha kuwerengetsa kutembenuka kwa sitolo

Tiyeni tione mwatsatanetsatane zimene kutembenuka kwa malonda. Tiyeni tinene kuti ife eni shopu yaing'ono kugulitsa ulonda mwanaalirenji. Pofuna kuonjezera malonda, ife anayamba Intaneti sitolo ndi pulani wokongola, wosuta-wochezeka mawonekedwe ndi mafotokozedwe wapadera zopangidwa mtengo. Kusungitsa malo, muyenera kusankha katundu mungakonde, dinani "Ugule" ndi kupereka deta shipping. Pali malipiro njira mwachindunji pa Intaneti kapena ndalama pambuyo kwambiri ndi.

Likukhalira, cholinga kwa malo - kuonetsetsa kuti wosuta chadzadza mu mawonekedwe dongosolo. Pambuyo onse anasankha woyang'anira kanthu kugwirizana ndi wogula kutsimikiza ndi kukambirana mfundo za ntchito.

Tsiku lililonse pa webusaiti yathu adza kwa anthu oposa 600. Anthu onsewa dinani "Buy" batani ndi kudutsa magawo onse a potuluka anthu 6 okha. Iwo likukhalira kuti 6 mamembala kumanzere deta awo - 1% ya alendo ku malowo. Choncho, kutembenuka kwa malonda a intaneti gwero lathu lidzakhala 1%. A zambiri kapena zovuta pang'ono kunena. Izi zidalira pa nkhani osankhidwa ndi mlingo wa mpikisano mu izo. Kodi kutembenuka kwa malonda n'chiyani, tsopano kuphunzira mmene kuonjezera kutembenuka.

Kuonjezera Sales Kutembenuka

Pamene pali funso Ngopambana kuonjezera kutembenuka, ganizo loyamba kwambiri - kubweretsa mfundo zimene anam'gulira kapena pa webusaiti alendo. Mwachitsanzo, kuti kupezeka wakula ku 600 anthu patsiku mpaka 2000, ndipo ngakhale zambiri. Chiphunzitso cha ambiri ndithu chomveka, koma pali njira zambiri yotheka.

Tiyenera pang'onopang'ono tsiku ndi tsiku kusanthula ntchito kampani, zofuna za ogula ndipo pa maziko a kusanthula izi kusintha utumiki, kusintha ndi kukhala malo. Choncho, ife tidzatuluka kuphulika zambiri makasitomala anu alipo. A latsopano sindikufuna basi tisiyane.

Only ntchito zonse pa ntchitoyi kumathandiza kuwonjezeka mu phindu. Ndipo mu ntchito ya udindo wofunika kwambiri ankaimba ndi osankhidwa malonda njira.

strategy malonda

Tinkaganiza kuti kutembenuka izi malonda. Tsopano tiyeni tione chinthu monga njira malonda - chigawo chimodzi cha njira wonse wa bungwe. Izi ndi zenizeni ya zochita, amaganizira zinthu pa msika, liwulo malonda njira kuti iyende khalidwe

Mtengo wapatali kwambiri kwa njira iliyonse malonda ndi dongosolo lake aphedwe. Komanso, kufunika kuchita pafunika kumasanthula zofuna panopa msika. Izi zidzathandiza kupanga adamfunsa ndi magulu ena a ogula.

Kufuna njira malonda tichipeza magawo atatu:

- Analysis wa zinthu, kapena kuchititsa kafukufuku zonse za mmene zinthu ziliri pa kampaniyo, zachilengedwe ndi tsogolo Nkosatheka.

- Phunziro zolinga ndi njira kuzikwanitsa.

- Kusankha zida zomwe zingagwiritsidwe ntchito bwino kwambiri kutsatira njira osankhidwa.

chuma ndi kudziwa njira malonda, pali masanjidwewo wapadera. Iwo kusankha njira mu limatchula lapansi.

Mmodzi wa anthu otchuka kwambiri - masanjidwewo Boston kufunsira Group. Dzinali zina 'pamsika - kukula msika ". Mu 60s madzulo masanjidwewo anayamba ndi ntchito mchitidwe kotheratu "Boston kufunsira Gulu". Malinga ndi iye, gulu lirilonse amafotokozedwa kuti chiwerengero chonse cha mayunitsi kupanga pamalo abwino kudzera kusanthula mbiri. chitsanzo Zimenezi zimathandiza kuti kutsogolera mavuto mu njira ya kampaniyo. Iwo amakhala ndi kuphweka wachibale, koma drawback chachikulu - chosowa mawunikidwe mankhwala zolondola, angathe pakati, ndipo ambiri a gulu lirilonse.

Palinso osiyanasiyana mpikisano ku United States anatulukira ndi wasayansi M. Porter. Akamanena za lingaliro lake ndi kuti mpweya wambiri wa phindu olimba ayenera kukhala ndi malo amphamvu poyerekezera ndi mpikisano ntchito yawo.

Kuyambira onse potsata njira zosiyanasiyana malonda ayenera kuona zotsatirazi:

- The njira za luso, kumayambiriro zatsopano ndiponso sayansi.

- osiyana, mwachitsanzo achire katundu amene alibe mogwirizana ndi ntchito yaikulu ya kampani.

- Internationalization - kupeza mwadongosolo kuti misika ya kunja.

- kugawanika, kapena kuyankhula kwina, kukhala njira ya munthu aliyense magulu ogula (zigawo).

Pali mitundu ina ya njira malonda. Nthawi zambiri, ogwira kusakaniza zinthu ku njira zosiyana, mukutengera yake yapadera lingaliro.

Marketing njira (mwachitsanzo)

Tiyerekeze wathu ulonda shopu mwanaalirenji amabweretsa phindu osakwanira. chiwerengero cha alendo webusaiti yathu Intaneti sitolo ikukula, koma chiwerengero cha kutembenuka akhala pa mlingo chomwecho. Zinthu mogwirizana ndi dongosolo, ife kuonanso bwino mmene zinthu ziliri, ife kuzindikira zofooka zathu. Pa nthawi imeneyi, muyenera ndithudi kudziwa chithunzi cha chandamale ogula. Musaiwale kuphunzira maganizo a mpikisano mu makampani wathu.

kusanthula anapeza kuti zinthu zotsatirazi kungasokoneze:

- zovuta malo magwiridwe;

- chosowa kufotokoza luso katundu;

- osiyanasiyana malire ndi ulonda mtengo.

Pamaziko a owerengera awa, akatswiri dziwani kuti malo abwera ambiri anthu pakati kalasi, mlingo wa ndalama si angafikire mulingo athu ogula.

Pamaziko a deta ife kusankha kutsatira njira luso. Anatsegula osiyanasiyana potengera latsopano katundu omwe si wolephera amasokoneza wathu pachimake, koma pa mtengo yafupika.

Ife mukukonzekera angapo mulinso njira processing wa khadi kapangidwe ndi machulukitsidwe wa zatsopano ndi mfundo zothandiza. Kuyang'anira patsogolo atsatire njira pamisinkhu onse yovuta.

Kuti akhale ndi nzeru malonda. Chitsanzo chosonyeza n'zotheka kuganizira njira mu ntchito patsogolo ndi kuchotsa phindu lalikulu chifukwa.

Chifukwa lankhulani ofuna

Tsopano unakhala wotchuka kwambiri ntchito ku bungwe la Intaneti malonda. Chotero njira zovuta monga mawerengedwe a kutembenuka ndi, kusanthula msika, kupeza zofooka kukhala njira malonda ndi dongosolo la kuzindikira kwake kuthetsa aluso maphunziro apadera. Chotero ntchito ayenera kumvetsa bwino mfundo zonse ndi zizindikiro. Ndi zofunika kuti kuseri kwake kunali chochitika chenicheni cha ntchito pa ntchito mofanana mu malo malonda.

Ngati simungathe kupeza wantchito amenewa mu boma, yankho lamanja kukhala ntchito ku bungwe malonda. Popeza ambiri a malonda tsopano anasamukira ku Internet, koma wopanda webusaiti makampani palibe kampani kwambiri sitingapeze kuchita, pali mabungwe amene amakhazikika mu Intaneti malonda.

Childs, mabungwe awa kupereka ntchito mabuku pantchito ya mtundu wanu. Kuwonjezera kukulitsa njira malonda, bungwe la adzaika inu contextual ndi mbendera malonda, sankhani Intaneti kupereka. Internet malonda bungwe ali nawo ntchito Kukwezeleza kufufuza injini, chilengedwe ndi kudzazidwa kwa malo.

Ndi kusankha womanga ayenera kulankhula ndi udindo waukulu. Ndipotu, izo kwakukulukulu zimadalira bwino gulu lako ndi ntchito za ntchito yake yaikulu - kukumana kufunika ogula ndi kuwonjezeka phindu.

Tsopano zinaonekeratu kuti kutembenuka mu malonda ndi malonda njira.