Mankhwala mwini mtundu ndi ritelo ogwira ntchito. Kulembetsa chizindikiro ndi

gulu lirilonse amakono amalemekeza palokha ndipo ogula, chokwanira popanda wapadera adzadziwire kampani ndipo, chotero, palibe mtundu, kulola kuti aime ku makampani ena ofanana.

tanthauzo

Mu chizindikiro kumvetsa kuchotsedwa dzina la kampaniyo, mwachidule mawu olongosola nkhani ndi mfundo zojambulajambula. chizindikiro Zimenezi zimathandiza Mlengi kusonyeza payekha awo ndi wapadera.

mtundu yekha anazindikira mwa chilamulo cha nzeru katundu wa munthu wachibadwa kapena malamulo ndi kutetezedwa ndi lamulo "Pa nzeru katundu." Iwo anatuma mtengo ena pa muyezo pepala la kampaniyo (bungwe). Brand amatanthauza chuma chosaoneka ndi maso. Ufulu kwa izo, inu mukhoza kugulitsa kapena kusintha, komanso kulenga chilolezo kapena chikole ku banki.

Mitundu ya zotetezedwa

Masiku ano, wachinsinsi motere:

1. Mawu. Kawirikawiri izi ndi dzina la zilembo kuphatikiza. Oposa 80% ya zotetezedwa onse a gulu. Mwachitsanzo, "VTB», Honda, Adidas ndi zina zotero. D. Nawa wotchuka ndi mawu, amene anawerengedwa ndi kutetezedwa ndi lamulo. Mwachitsanzo, apulo: «Taganizirani osiyana».
2. Pictorial. Zikuphatikizapo zizindikiro kapena zithunzi fanizo limene palibe wapakamwa kapena enieni zinthu. Mwachitsanzo, odziwika bwino ng'ona Lacoste kapena kachigawo Nike.
3. Pamodzi. Izi osakaniza woyamba ndi wachiwiri mitundu zotetezedwa. moyo wawo wa tsiku ndi tsiku amatchedwa logos. Mwachitsanzo, bwino dongosolo ambiri malipiro - MasterCard (dzina mawu, akachita mumagulu awiri).

Mwa njira, inu mukhoza kukawerenga mawonekedwe CD ndi mitundu.

A powunikira ang'onoang'ono

Zisathe kuphatikiza "chizindikiro" tsiku ndi tsiku sikawirikawiri ntchito. Pafupipafupi, mukhoza kumva "chizindikiro", "mtundu" kapena "treydmark". Ndipo ngati tanthauzo la mawu awa ofanana, mfundo zosiyana.

Mawu akuti "mtundu" amachokera ku malonda. Amatanthauza fano la katundu (misonkhano, makampani, mabungwe) ndi nzeru zake. "Logo" - fano wapadera kuti umagwiritsidwa ntchito mankhwala. Ndipo mawu okhawo "treydmark" ali ndi tanthauzo lofanana ndi mawu akuti "chizindikiro".

Palibe amenewa m'malamulo Russian si yokhala atsopano. Pali mfundo yonena za "chizindikiro". Iwo anaphimba m'nkhani 1477 ya Civil Code. Ndi kulenga mtundu anu Umutu ndi nkhani za kalata chizindikiro.

Kulembetsa chizindikiro ndi

Chilolezo chikuchitika mu magawo angapo. Ena mwa iwo kuti atsogolere ndondomekoyi ndi mtengo ndalama analimbikitsa kuthana ndi akatswiri.

chimodzi

Zokha chizindikiro ayenera zili wapadera. Komanso, ngakhale patsogolo ntchito kwa kulembetsa ndi ada mangala. Mungachite izo nokha. Pa Intaneti pali zinasokoneza makompyuta chaulere cha Rospatent (mu dziko lathu pansi pake kumvetsa Institute Federal wa Katundu Industrial - FIPS). Koma pali mabungwe amene amakhazikika mu poona wapadera chilemba olembetsedwa.

Mbali imeneyi ndi udindo ndithu. Popeza wapezeka zikuphatikizapo mobwerezabwereza kulephera kulembetsa ndi ndalama analipira imfa ntchito boma.

Komabe, kupanda kubwereza - izo sizitanthauza chikuonetseratu mtundu Rospatent. akuluakulu utumiki zambiri "kukumana" otchulidwa ofanana kapena zithunzi, ndi wodandaulayu ali kutsimikizira wapadera chifaniziro cha chizindikiro.

Companies kuti zapita ndondomeko ofanana akulimbikitsidwa oyamba kutembenukira kwa akatswiri. Otsimikiza okhazikika potaya wapadera chizindikiro Mlengi wa, mwamsanga achite chiyanjano, ndi kupereka mfundo. Iwo akuyang'ana mlingo malamulo kumayambiriro 90 ntchentche Mu zaka zapitazo.

maloya setifiketi

Amene mwalamulo anaonekera Institute of intermediaries amene ali ndi udindo chitetezo katundu m'munda wa ufulu womasuka. Izi setifiketi maloya. Ndi iwo amene akuimira zofuna za wodandaulayu kuti kalembera wa chizindikiro mu Rospatent. Maluso loya wakukufunsani chifukwa cha ntchito yawo okha kwa mfundo ndi chifanizo cha chizindikiro cha. Wamkulu kudzipeleka kwa obatizidwayo si chofunika. Mwachibadwa, chotero chizindikiro kulembetsa ndi zodula, koma tsiku chiphaso cha satifiketi yafupika kwambiri.

Thandizo wothandizila kwambiri amachepetsa nthawi ya kalembera ndi kuvomereza wapadera, womwe kumachepetsa ndalama ndalama.

Lero, Russia pafupifupi 2000 yogwira setifiketi maloya. ntchito zawo motsatira malamulo a boma ndi malamulo a 30. 12. 2008 № 316-FZ "Pa Maluso maloya". Ntchito ndi ndalama zina za maloya setifiketi phunziro kwa chakudya cha boma.

Gawo awiri

The mtundu patenti nthawizonse ntchito mu mawonekedwe sichinasinthe. Choncho mwapadera ayenera linaperekedwa kwa kusankha kalasi ya katundu (ntchito). Kuti tichite zimenezi, pali classifier mayiko (ICGS). Ndi katundu (ntchito) anawagawa m'magulu 45. Khumi a iwo anadzipereka kwa utumiki, ndi zina - katundu. Kugwira ntchito ndi Directory pamafunika luso ena ndi chidziwitso. Mwachitsanzo, dzina chomwecho katundu (ntchito) akhoza a magulu osiyanasiyana ndi kuyang'anira izo mobwereza pa cholinga, ndiye nkhani kupanga, ndi zina zotero. D. Malangizo ntchito ndi classifier mwakuchita Rospatent. Iwo m'pofunika kuti ntchito panthawi imeneyi kuyamba nawo.

mfundo zitatu

Ngati ntchito kukonzekera yatha, n'zotheka kuti apereke pempho kwa mtundu lake (mawonekedwe ake anatsimikiza molamulidwa Rospatent kuchokera March 5, 2003 № 32). Izi zimafuna phukusi la zolemba. Pamafunikanso:

- kugwiritsa ntchito kwa kalembera, omwe akuphatikizapo mfundo za thupi (malamulo) Munthu woimira chizindikiro malonda;

- zikalata natsimikiza malipiro a ntchito;

- chifanizo cha tsogolo la mtunduwu (8 zidutswa) ndi ntchito kuvomerezedwa chizindikiro ndi malongosoledwe ndi mndandanda wa katundu kwa classifier mayiko;

- kalata ya boma kulembetsa wa wazamalonda munthu kapena bungwe lalamulo.

Pakuti gulu masika ku hayala wa kampani anawonjezera mndandanda, buku mbiri yabwino ya mutu wa ndondomekozi kampani ya ogwira ntchito.

Ngati ntchito chizindikiro kulembetsa chinkhoswe ndi setifiketi loya, muyenera mphamvu notarised yovomerezedwa.

gawo lachinayi

Amaloledwa zolembedwa kuti Rospatent. Pali njira zingapo:

- yekha maudindo bungwe,

- Russian makalata (ndi kuvomereza)

- by fax (koma pachiyambi ukadali chofunika)

- kugwiritsa ntchito kompyuta kwa tsamba lovomerezeka FIPS (muyenera kuika mapulogalamu ndi kupeza kiyi)

- mothandizidwa ndi wothandizila setifiketi.

Pa tsiku chiphaso cha ntchito ndi zikalata Ufumuyo a Mlembi Rospatent amakonzekera malipoti ake ndi kulembetsa chiwerengero cha obatizidwayo.

siteji zisanu

Ndi younikira udindo wa zikalata anagonjera kuti kalembera wa mtundu yake. Amawatenga zikalata Office ndi ofunda bwino. Ndiko kuti, ndi kufufuzidwa pa ntchito ndi lolondola zili, kupezeka kwa zikalata zofunika ndi makope zace, ndi zina zotero. Dongosolo lonse limatenga miyezi iwiri. Ngati ndemanga ayi, Rospatent zimatengera ntchito yake.

Tiyeni tsopano tikambirane yokulirapo akuyamba, zomwe ukhoza mpaka miyezi isanu ndi umodzi. Panthawi imeneyi, ndi yachinsinsi yogwira zotetezedwa ku Russia ndi kudziko lina limodzi ndi makalata ndi obatizidwayo. Childs, akatswiri amanena kuti aliyense kulongosola kapena yothandiza. Pa nthawi iyi "kudula" osakonzekera (onani sitepe yoyamba ndi yachiwiri) ntchito. Ngati panalibe ndemanga ndi kuteteza mlandu wawo si koyenera, Office adzakhala kulembetsa chizindikiro. Pankhaniyi, wodandaulayu akulandira kalata akuluakulu a ku Rospatent.

N'zotheka kuchepetsa ntchito tsiku lomalizira m'kupita. Kuti tichite zimenezi, muyenera kupereka mfundo zabwino chiphaso oyambirira a kalata wapadera. Mwachitsanzo, mukhoza mwachindunji kuti zinthu zimagulitsidwa kunja.

Gawo sikisi

Kulandira kalata ankasirira. Pa zidziwitso za zochita zabwino, wodandaulayu adzakhala kulipira ndalama za boma kuti chiphatso ndipo aipereke zikalata malipiro kwa Rospatent. Kulengezedwa kalata yothetsera ndi lamulo miyezi iwiri patulani. Panthawi imeneyi, chilemba patenti analowa mu State Register ndi lofalitsidwa mu zolengeza boma la mwezi "zotetezedwa". Nkhani chifukwa chofunika kuwonjezeredwa zaka khumi zilizonse.

Atalandira izo, mwiniwake akambirane ndi kufuna chipukutamisozi kumawononga zakuthupi ndi makhalidwe ntchito molakwika chizindikiro ndi lachitatu maphwando.

Osati mophweka

Chizindikiro mu dziko la makono a mowa ali ubwino wake ndi kuipa. Ubwino wa mtundu zake zikuphatikiza:

- kuchepetsa zotsatira za mpikisano pa malonda a katundu (ntchito), komanso malonda ndi malonda ndalama;

- kukhazikitsa mitengo dongosolo yake,

- kuwonjezeka m'mphepete,

- chopanda malire kulamulira kufalitsidwa kwa katundu (ntchito) ndi ubwino wake.

Pankhaniyi, Mlengi polimbana ndi mavuto ena. Mwachitsanzo, amasulidwe katundu kapena kukonza misonkhano apamwamba, sitingathe overstate mtengo. Opikisanawo yomweyo kutenga kagawo kakang'ono wopanda munthu. Pachifukwa ichi, mwachitsanzo, ogulitsa malonda untwisted saloledwa m'masitolo zofanana mankhwala mzere wa mpikisano. Komanso, zotetezedwa ayenera nthawi zonse ankalimbikitsa. Ndipo pafupifupi vuto lalikulu.

zolakwa zotheka

Nthawi zambiri zidzachitika:

- ngati wodandaulayu akuyesera paokha kudziwa makalasi wa bungwe la International Classifier;

- chizindikiro malonda sanali wapadera;

- chodetsa anafotokoza inaccurately kapena molakwa (mwachitsanzo, mitundu);

- mu zochitika atapereka boma ntchito zolakwika;

- mu chilemba malonda pali zinthu zizindikiro boma kapena zithunzi za anthu otchuka (popanda chilolezo). List zizindikiro analetsa ndi kuperekedwa Civil Code, Article 1483.

An maganizo chidwi

Yekha amapereka mtundu dzina "Metro". Akatswiri a kampaniyo, kuika zosowa za makasitomala awo, kaya ndi mfundo ka zogulitsa kapena akatswiri a hotelo kapena odyera malonda, osauka zopangidwa awo, "Metro". Ndi zothandiza masiku ano angakwanitse (by phindu) wa pempholo. Kwa ena ndi mzere zofunika mankhwala (ntchito), ndi munthu kumaliza waika potumikira mawa malawi pa otsika mtengo.

The mbiri ya "Metro" kale sikisi panopa cholinga zopangidwa, cholinga kwa ogwira ntchito, komanso chiwerengero cha bwana zina.

Kodi zikukhala katundu mtundu womwe

Malinga ndi ogulitsa malonda, pamalo - ndi luso kupanga chifaniziro cha mtundu mu chandamale omvera a maganizo. Ndiko kuti, chizindikiro anyamule zokhudza zaphindu kuwasiyanitsa ndi mpikisano. Otchedwa ndi osakaniza makhalidwe monga njira kugawa, kukhudza mtengo, mlingo wa utumiki, fano (kuganiza malonda, taphunzira), etc. tingati lonse, pamalo -. Ndi ntchito kampani umalimbana kukopa ogula kusiyana kwambiri katundu wawo (ntchito) kwa mpikisano.