Lianozovo Mkaka: kumene, mankhwala, ndemanga

Lianozovo Mkaka ukugwira ntchito gawo ake msika kuyambira 1987. Pangani mabizinezi kwa Moscow ndi Moscow m'dera la mkaka. Patapita nthawi, mbewu anali kukhala waukulu ogwira ntchito makampani mu dziko, pamene profitability sanali anakonzera.

Kusintha kwa ndale, liberalization za chuma mwabweretsa kwa mbewu yatsopano asapita kupanga ndi mawonekedwe a boma paliponse. Mill sanakhale padziko lonse lapansi, koma nthawi zimatengera udindo waukulu ku masanjidwe a ku Ulaya.

kuyambira maudindo

Lianozovo Mkaka Bzalani ali ndi mphamvu linapangidwa amalola kutulutsa matani 2000 patsiku. Mankhwala osiyanasiyana inkakhala mitundu iwiri ya mkaka (pasteurized mu muli galasi ndi phukusi), wowawasa kirimu kanyumba tchizi, yogurt. Ntchito ndodo owerengedwa 1,900. Pamene angagwiritse mbewu amafuna kuti mankhwala osiyanasiyana adzaphatikizapo mitu yakeyi onse kupanga lactic asidi, atsopano makina mzere processing a zipangizo adzakhala wokwera.

Koma mapulani yaitali sizinakwaniritsidwe. Ndi chiyambi cha kukhazikitsanso Lianozovo Mkaka wakhala wopanda pake pa iye pangozi bankirapuse ndi liquidation. Wamba chinachitika mu 1992, malinga ndi chiwembu ndi 51% wa adachoka ntchito gulu, 29% ya katundu wa kampani privatized ndi ogulitsa zipangizo, ndi 20% wa magawo ndi mokomera boma la Moscow. Pa nthawi ya kusintha kwa kampani ndi mavuto atsopano ubale capitalist, ndalama malipiro anali miyezi 1.5 okha ntchito, katundu panopa anali wofanana ndi ziro. Mavuto itakula ndodo zolowa, wantchito ambiri amakhalabe unfilled kwa nthawi yaitali.

Kukhathamiritsa ya mavuto

Opanda thandizo boma, kampani wachita zinthu konza moyenera ndalama bajeti:

• mankhwala ankaiphwasula bottling mzere muli galasi (wogulitsidwa zitsulo zotha).
• Akuchotsedwa 50% ya ndodo.
• Amachotsedwa bwino zinthu chikhalidwe (sukulu, sukulu ya mkaka).
• Ankadutsa lendi malo ena kupanga.

Voliyumu ya mankhwala Kwatha anakana matani 59 zikwi mu chaka cha 1992 (mu 1991, zimakwana anali matani 200 zikwi). solvency alionse anagwa, kuchuluka kwa zipangizo zopangira waponya zikuchepa ndi mitengo awonjezera kwambiri. Imeneyi, anathandizidwa ndi thandizo la boma Moscow, ndi thandizo limene anali katswiri kupanga mkaka wa ufa.

Njira yoyamba zaluso Lianozovo Mkaka (LMC) anatengedwa pa zaka zovuta - yomalizidwa mankhwala zogulitsa kuti musiye mu makontena a pulasitiki kuti m'malo bulky maalumali yogulitsa zitsulo. Iwo anaika malita 12 a mkaka, ndi makilogalamu 9 tchizi kuti anali yabwino kwa eni ake a malonda ritelo ndi Catering. The katundu wa mankhwala opangidwa ndi mphamvu wogula, dongosolo la zamalonda ndi malonda njira sanali kampaniyo.

Leases yogwira

Mu 1992, amalonda awiri (S. PLastinin, M. Dubinin) lendi pa mbewu mzere umodzi chifukwa bottling timadziti pansi pa chizindikiro dzina "Wimm-Bill-Dann". Timadziti amadzaza mu pepala ma CD Tetra Pak. Chaka chotsatira, ife anapezerapo mnzake nkhani za timadziti ndi nectars ku German Doller maganizo. Woyenera malonda njira ndi mwamakani malonda ndawala anapanga mankhwala otchuka pakati ogula wosadziwa Soviet.

Pofika m'chaka cha 1994, kampani anapeza makampani awiri dera: Ramenskii Tsaritsyno ndi dairies. Woyamba anali reoriented kuti ulimi wa timadziti mu makatoni. Komanso chuma Anagula mkaka Lianozovsky fakitale ana.

"Wimm-Bill-Dann" pamtengo mu mabungwe omwe siaboma mu 1994-1997 anawagawira motere:

• B. Tambov, LMC wotsogolera ndi mkulu wa kampani "Wimm-Bill-Dann", anali ndi 30% pamtengo.
• oyambitsa kampani, PLastinin S. ndi M. Dubinin, anali eni 30% ya magawo a.
• 40% ya magawo a m'gulu kutsogoleredwa ndi G. Yushvaevymi ndi D. Yakobashvili.

Popeza amaloledwa V. Tambov Logo "Wimm-Bill-Dann" inayamba kusindikizidwa pa zonse chopangidwa mankhwala LMK. Purchase a mafuko a Lianozovo Mkaka Bzalani inayamba mu 1995, ndipo mu 1996, pansi pa ulamuliro wa kampani kunapezeka kuti firii kotala mayunitsi onse kuphatikiza ma sheya hoda.

Mwa mavutowo. zizindikiro

Ndi 1995, miyezo anatengedwa kuthetsa mavuto anayamba kupulumutsa zotsatira. Lianozovo Mkaka analowa yopanga buku matani 180 zikwi mu chaka chamawa kuchuluka kuchuluka matani 264 zikwi. The assortment katundu yomalizidwa anali zinayi dazeni maudindo. Gulu ntchito unali ndi anthu oposa chikwi, amene malipilo ali, ndi oyambirira 1997, pakuchitika $ 500. Mwa mwezi wa chaka, chithunzi uyu kawiri.

kutengedwa

Yogwira zochita za "Wimm-Bill-Dann" pa ndende umadalila mtengo waukulu ku LMK ndi mavuto amene kasamalidwe gulu la makampani onse, chinachitika mu 1997, zinachititsa mayamwidwe wa - Lianozovo Mkaka anabwera pansi pa ulamuliro wa WBD Group.

Boma la Moscow, monga chotengera chidwi umwini pamtengo pakampaniyo, anatuluka ndi thandizo mokomera WBD. Mu 2000, kampani anagula otsiriza phukusi LMK magawo ku Moscow utsogoleli. Kuchokera nthawi imeneyo, mpaka 2011, dzina lonse la kampani: OJSC "Wimm-Bill-Dann LMC".

mankhwala

Mu zaka, ndi nthawi yathu Lianozovo Mkaka Bzalani (Moscow) nthawi zonse kuwonjezera osiyanasiyana ake zopangidwa. Luso - maziko bizinezi ndi kampani mwakhama ntchito njira ya kasinthidwe wa assortment, mizere kupanga njira zamakono. kampani anapezerapo magazini yoyambirira ya mkaka ndi yaitali moyo alumali ndi kuwayika malire atsopano a makatoni ma CD.

Anatsegula pamaso pa kampani chololera kukhalabe malo ake kutsogolera dera ndi kupereka makasitomala katundu wawo ndi makhalidwe abwino kwambiri ogula bwino pansi pa mtundu Lianozovo Mkaka. Yopanga ali zinthu zoposa 300 uthunthu wonse.

The mitundu ikuluikulu:

• Mkaka chosawilitsidwa.
• Mkaka: thovu anaphika mkaka, kirimu wowawasa, yogurt, kefir, yogurt, kanyumba tchizi kulemera.
• Batala.
• Tchizi, ndiwo zochuluka mchere mkaka ndi puddings.
• Kirimu.
• Youma ndi mafuta wopanda mkaka.

The mbiri ya zopangidwa:

• "Okondeka", "" 100% Gold »,« J7 », - timadziti ndi nectars.
• "Cottage", "Biomax", "Chozizwitsa", "Imunele", "panyengo wamkaka", "Kuban Burenka", "Frugurt" -moloko ndi mkaka.
• "Agusha", "Chozizwitsa ana" - ana chakudya.
• "Lambert" tchizi.
• Chakumwa "J7 Tonus", "Mazhitel", "Mazhitel J7".
• "Essentuki", "Springs a Russia" - madzi mchere.
• Zipatso zakumwa - "Chozizwitsa Berry".

Mu 2011 OJSC "Wimm-Bill-Dann LMK" anagulitsidwa kwa PepsiCo. Potsatira kupeza kampani reorganized, wamakono, chifukwa mu Lianozovo Mkaka wakhala Europe yaikulu sewerolo mwana chakudya ndi Russia yaikulu limapanga mkaka.

mankhwala Reviews

A ambiri zopangidwa ndi kampani amalola ogula kusankha mankhwala ndi kukonda kwanu. Reviews katundu zosiyanasiyana malinga dzina TM, koma ambiri ali ndi ambiri azimuth positive. nyumba ogula 'm'mudzi "kunena kugwirizana wabwino wa kirimu wowawasa kirimu kanyumba tchizi ndi kukoma kwambiri, zakudya mtengo. Kumwa mkaka ali mafani ochepa. Ndemanga zoyamikira kulankhula za ankakonda kulawa, mayiko ma CD. The ndemanga zoipa kutchula zikuchokera n'ngwokayikitsa wa mankhwala kapena anasiya malangizo amenewa pa ma CD. Komanso ponena kuti mankhwala achilengedwe akhale opanda aakulu (kwa mwezi umodzi kapena isanu ndi umodzi) alumali moyo.

Fans wa mtundu "panyengo wamkaka" umodzi mwa kuwunika zabwino Wosangalatsa bwino kukoma ubwana wa mkaka, curd, tchizi, ndi mankhwala ana ena. Madandaulo anafuulira ndi mtengo. Analakwitsa iwo amene akupezeka mu zikuchokera mafuta mkaka kanjedza, mchere; kutetezera ndi zina zina.

The ndemanga zambiri zabwino ndi anthu amene amadalira pa kukoma kwanu, yodziŵiratu zinthu pasadakhale ndi zokonda za banja lonse. The ndemanga zoipa zinalembedwa ndi ogula ndi njira wanzeru ndi kugula. Kuwerenga zikuchokera mankhwala, anaona kuti zina osati kwambiri kapena Kuwonjezera pa vuto, kuchititsa kukayikira lodalirika.

Jobs

Ntchito pa Lianozovo Mkaka alipo chiwerengero cha wantchito zonse zimasiyanasiyana. Nthawi zambiri, lotseguka malo kudzinenera ntchito, potsegula zida madalaivala, warehousemen. kampani ikufotokozanso m'madera onse a malonda, choncho ankafuna okonza, ntchito mu akatswiri pakati kuitana mu IT-dera ndi antchito ena.

kampaniyo watero kukhazikitsa kuvomerezedwa Labour Code, kutanthauza kuti chitetezo cha ntchito ndi ena, umaonetsera malipiro khola ndi kufalitsa. Amene akufuna ntchito, trainings zonse unachitikira, akatswiri maphunziro maphunziro kulola kupeza malo atsopano mu kampani Lianozovo Mkaka. Jobs (Moscow) nthawi zonse zatsopano.

Feedback ku ndodo

Reviews antchito kampani kufotokoza mawu akumveka otsutsa ndi dongosolo kwambiri wolemera zochita chilichonse, mavuto akulumikizana ndi kasamalidwe pakati ndi okalamba. Ananenanso maganizo ofunda ogwira ntchito ndi zosowa zawo. kasamalidwe Middle ndodo mu ndemanga kwambiri akufotokozedwa monga kwambiri mwamakani timu stratum.

Mavoti zabwino zinalembedwa kutsatira CLL, ntchito zachitukuko, omwe akhacita. Mbali kwambiri zabwino zonse anaona malipilo malipiro nthawi, koma otsika, ndi zofunika ndi mapulani abwino kwambiri. Iwo ananenanso kuti bonasi zabwino ndi phindu phukusi ndi malipiro indexation.

mauthenga othandiza

Ntchito pa PepsiCo kumafuna luso ena, amafunika akatswiri ndi zinachitikira. Koma pali ntchito ndi mwayi kuyamba ntchito zinachitika chifukwa m'pofunika kuthetsa Mwachitsanzo, mu Lianozovo Mkaka.

Address: Moscow, Dimitrov Highway Omanga 108 pa adiresi chomwecho ndi yogulitsa ndi ritelo sitolo kumene mungapeze mndandanda wonse wa mankhwala ndi zaluso kuti awonekere yekha pa msika.