LIDL (Germany): ndemanga. Lidl: mndandanda wa supermarket

Ngakhale pamene tikukhala kunja, anthu akudziko lathu amayesa kusunga ndalama, kutenga nawo malonda ndi kugula zinthu mopanda phindu, koma ndithudi zabwino. Pa nthawi yomweyi, kupeza masitolo omwe amakwaniritsa zofunikirazi, amafunitsitsa kuuza ena mfundoyi. Ambiri adaphunziranso za European network "Liddle" (Germany). Ndemanga, zovala za kukula kwake zomwe zimagulitsidwa apa, zomwe ziwerengedwera ndi zomwe zilipo mu mndandanda wa misika yamabuku, tidzakambirana m'nkhaniyi.

Kuyenda ku Ulaya komanso malo ogulitsa masitolo achijeremani

Paulendo wopita ku Ulaya, ndithudi, ambiri mwa inu mumamvetsera masitolo ambiri omwe amatchedwa Lidl. Izi ndi zomwe akatswiri ambiri amanena. "Liddle", kwa omwe sakudziwa, ndi mtanda pakati pa otchuka "Karfur", "Metro" ndi "Auchan". Ambiri amapeza zofanana ndi mabungwe a Kopeyka ndi Pyaterochka, ma intaneti a ATB.

Kulongosola kwakukulu kwa chingwe cha supermarket

Malingana ndi ndemanga zambiri, "Liddle" ndi malo ogulitsa malo ochepa omwe ali ndi malonda pafupifupi 700-1200 m². Zonsezi zili ndi mapangidwe ofanana ndi bolodi lopangira chizindikiro chomwe chiwonetsero chabungwe chimayendera. Pafupi ndi sitolo iliyonseyi pali malo okwera magalimoto komanso "paki" ya magalimoto ogula.

Mitundu ya masitolo imayendetsedwa ndi zofiira ndi zamdima zamdima. M'kati, malinga ndi ndemanga zina, "Liddle" Komanso yokongoletsedwa mu mitundu yofanana. Pallets, zizindikiro komanso malonda amtengo amazokongoletsedwa ndi kalembedwe, mosasamala dziko limene sitolo ilipo.

Nkhani yaying'ono yokhudzana ndi kugwirizanitsa

Maofesi oyambirira a webusaiti ya Lidl anaonekera mu 1930 ku Germany. Woyambitsa chizindikirochi ndiye mphunzitsi wakale Ludwig Liedl. Poyambirira, kampaniyo inali yogwiritsidwa ntchito pazinthu zokha. Ndipo ine ndinawagulitsa iwo mochuluka.

Komabe, mu 1977 zonse zinasintha kwambiri. Pamene bungwe linagulidwa ndi Dieter Schwartz, bizinesi yodabwitsa, adasankha kusintha ndondomeko yoyamba ya kampaniyo. Choncho, yemwe amakonda kusewera phindu lachangu wakhala akusintha njira yochokera ku malonda ambiri pofuna kupeza njira yoperewera.

Kuyambira nthawi imeneyo, osati zinthu zokha, komanso nsapato, katundu wa pakhomo ndi zamasewera, zipangizo zam'nyumba, nsalu, ndi zovala za Lidl zakhala zikuwonekera m'masitolo. Malingaliro ochokera kwa ogwiritsa ntchito amathandiza kumvetsa kuchuluka kwa iwo omwe anali nako chidwi pa kukula kwakukulu kwa nsalu. Ngakhale kuti kampaniyo idakumana ndi mavuto aakulu, eni ake anatha kusunga chizindikiro, ndipo chofunikira kwambiri - kuti chikhale chotchuka osati ku Ulaya kokha komanso kudziko.

Zimene mungagule mumasitolo

Monga ogwiritsa ntchito amanenera, ndani amene amatha kupita ku malo ogulitsa Lidl, mungagule pafupifupi chirichonse chomwe mukusowa. Kotero, mwa iwo n'zotheka kupeza chakudya chosawonongeka, zipangizo zing'onozing'ono zapakhomo, miphika ya maluwa ndi maluwa atsopano, komanso feteleza ndi malo, zovala, zovala, katundu ndi nsapato "Liddle". Malingaliro a makasitomala amakulolani kuti muyesetse lonse lonse. Kusiyanasiyana kwake, pamodzi ndi ubwino wabwino ndi wotsika mtengo, osachepera amayankhula moyankhulira.

Kumene mungapeze sitolo yachitsulo

Pakali pano, malo ogulitsidwa, monga momwe ndemanga zambiri zikugogomezera, "Liddle" Lilipo m'mayiko otsatirawa:

• Poland.
• Finland.
• Sweden.
• Norway.
• Denmark.
• Germany.
• Netherlands.
• Italy.
• Belgium.
• Portugal.
• Romania.
• Hungary ndi ena.

Malinga ndi alendo odziwa zambiri, ku Poland kuli malo osungirako 400 omwe amatchulidwa.

Zimene owerenga amanena za zovala zodziwika bwino

Malingana ndi ogula ambiri, zovala, nsapato ndi zina zowonjezera zovala zogulitsa zovala za Lidl zabwino kwambiri. Ena mwa ogwiritsa ntchito amayamikila zinthu zosangalatsa kukhudza. Ena amanena kuti mu zovala zotere palibe zooneka zosaoneka.

Zingwe zonse, molingana ndi nkhani za makasitomala, zimatsindikizidwa bwino, zigawozo zimakhala zosawoneka. Nsalu yomwe imamenyedwa, mwachitsanzo, malaya kapena malaya, kutsuka kwabwino.

Zovala ndi mathalauza sizimakhetsa, koma amasunga mtundu wawo kwa nthawi yaitali. Zojambula ndi zofunikiranso zimakhalanso zokhazikika. Komanso, ogula ambiri monga jekete za Lidl. Malingaliro omwe amakhudzidwa ndi makasitomala amapereka mwayi wofufuza khalidwe lapamwamba la zinthu ndi moyo wawo wautali. Malinga ndi nkhani za ogula, amakhala okhutira ndi zovala zapamwamba. Osangalala osati osati ndi akulu okha, komanso ndi ana.

Palinso ndemanga zambiri za nsapato. Ambiri ogula amasangalala ndi kuti m'masitolo mungagule nsapato ndi zovala za banja lonse, kuphatikizapo ana aang'ono. Anthu ambiri omwe amagula nsapato apa akufotokoza izi kuchokera kumbali yabwino.

Ndipo zina zambiri zokhudza zovala

Zonse zobvala za kampanizi zimayimilidwa ndi makina ake okha. Choncho, zinthu za ana zimapezeka pansi pa zizindikiro za Peperts ndi Lupilu. Zinthu kwa akuluakulu zimagulitsidwa pansi pa logos ya Livergy, Esmara ndi Crivit. Malingana ndi nkhani ya makasitomala, zovala zopangidwa ndi thonje lachilengedwe zimakhalapo. Zovala kunja kwa ana zimaphatikizidwa ndi zipangizo zosiyanasiyana zamadzi zomwe zimadzetsa madzi komanso zowonongeka.

Ngakhale atakhala otetezera, makolo amati, zinthu zotero zimadutsa bwinobwino. Khungu la mwana likupuma. Choncho, amatha kukhala ndi mathalauza, maofoloti ndi jekete.

Lidl: ndemanga za kukula

Malingana ndi ogwiritsa ntchito, gridi ya kukula ya sitolo ikufanana ndi Ulaya ndipo imatsimikiziridwa ndi kukula. Choncho, posankha zovala za ana, ndi bwino kumvetsera mwambo wa chilimwe womwe umasonyezedwa pa tag. Monga ogula akunena, pali njira zitatu zomwe mungagwiritsire ntchito:

• 98/104.
• 86/92.
• 110/116.

Mwachitsanzo, kukula kwa chikwama 116 pa jekete la ana kumasonyeza kuti zakunja izi zimapangidwira ana a pakati pa zaka ziwiri kapena zitatu.

Ukulu wa zovala ndi akazi, zovala

Zoyimira za zovala za amayi zimayimilidwa ndi zilembo zofanana: S (zofanana ndi German 36/38), M (40/42) ndi L (44/46). Zochepa kwambiri ndi XS ndi XL. Kuti azindikire kukula kwake kwa zovala, makasitomala akunena kuti, mukhoza kuwonjezera chiwerengero cha kukula kwake. Komabe, malingana ndi nkhani zogwiritsira ntchito, zinthu zambiri zimapangidwa kuti ziwonjezeke kwambiri. Mwachitsanzo, S akhoza kusankha wogula ndi kutalika kwa masentimita 170-175. Komabe, ngati mugula chinthu ndi manja, konzekerani kuti akhoza kukhala motalika kwambiri.

Zovala za amuna zimadziwika ndi: M (48/50), L (56/58), XL ndi XXL. Ndizochepa kwambiri kuti mupeze zazikulu zazing'ono S (37/38).

Za nsapato, zimapita, monga akunena, "kukula kwake." Koma nthawi zina pali zitsanzo zomwe zimapangidwira phazi laling'ono kapena laling'ono. Pofuna kunyamula nsapato molondola, nthawi zonse mungagwiritse ntchito kachipangizo kakang'ono. Ndili pa webusaiti yathu ya webusaiti ya lidl.de. Monga ogula akunena, ndi chithandizo chake mungathe kufotokozera, mwachitsanzo, kutalika kwake kapena phazi la phazi. Pano kawirikawiri lembani za malonda osiyanasiyana ndi kuchotsera. Zoonadi, webusaitiyiyo ili m'Chijeremani, koma womasulira "Google" amachita zodabwitsa.

Mwachidule, ngati mukuyang'ana zovala zabwino komanso zotsika mtengo, nsapato, omasuka kusankha masitolo a Lidl.