Marketing Plan ya Amway

Makampani ambiri a inu kudziwika monga Oriflame, Amway, Avon, etc. Iwo bungwe pa mfundo za malonda maukonde, kapena ayi, wa piramidi ndalama. Kupenda mosamalitsa chitukuko cha "malonda mwini" ndi chitsanzo cha kampani Amway. Chamene wa bungwe chimakopa wogulitsa yatsopano, ndi chuma chake chatsopano, kuyambira adalowa freehold "malonda mwini" ayenera kukhala mwayi kugula mankhwala kupereka malonda. Amway malonda dongosolo losavuta mokwanira: PPA (Independent bizinesi Amway) kugula sitata paketi, muli mapepala angapo (zosiyanasiyana Catalogs, etc.), bwino "kukonzedwa" ndi PPA apamwamba (yotchuka amatchedwa kuthandizira pa). Izi ndi kuthandizira kwa awathandize bwinobwino ndi gawo munthu "motivators". Izo umasinthasintha phoning ndi kufunsa mmene zinthu zikuyendera ndipo ngati thandizo wofunikira, etc. Ndipotu iye ndi chidwi ndi yolumikizana piramidi wake anatsogolera mu izo mayunitsi monga ambiri atsopano ngati n'kotheka. Izi, mosamalitsa kulankhula, ndi nthano Amway malonda dongosolo. Bringest anthu ambiri, ndi mabonasi zambiri inu mufika ku dongosolo yaikulu kudziwika monga chiwembu piramidi. Koma Ndalama, izi piramidi, kupita pamwamba ake kuti "woyamba makolo".

Posachedwapa panali chiyembekezo e-malonda, mwachitsanzo, n'zotheka kusamutsa dongosolo malonda Amway pa expanses lonse la gwero la Internet. Mfundo imeneyi watsopano waoneka mogwirizana ndi chakuti m'zaka zaposachedwapa malonda ali kuyenda bwino mu dongosolo online, ziyenera anati, kokha bwino mogwirizana ndi makasitomala odalirika. Kuwonjezera malonda mu gawo limeneli komanso ndi zambiri zosavuta ntchito, chifukwa mabiliyoni Intaneti analembetsa kuti tsiku padziko lonse, ndipo mulibe kupita, itanani, zouluka, etc., onse akhoza anatembenuka pamene atakhala pa mpando pa kompyuta. Pakali pano, pali njira zosiyanasiyana e-malonda. Ambiri Makampani lalikulu yaitali anayamba masitolo pakompyuta pamodzi ndi mwachizolowezi.

Kuti oimira maukonde malonda asankha kukhala ndi patsogolo ndi kuyamba ziŵalo dongosolo ake malonda kwa Amway ntchito pa Intaneti.

Taganizirani mmene anthu ambiri ofuna ogulitsa iwo kuona pa Intaneti, mungapezeko kum'tenga ndi kuphunzitsa pafupifupi. Komanso, kugulitsa katundu ndi zipangizo "maphunziro" (mabuku, kanema ndi CD, matikiti kwa misonkhano meters, etc.) angathe kugulitsa Intaneti.

Chinthu chokha chimene limasokoneza atsogoleri maukonde malonda, ndiye, kuti zoterezi chitukuko cha zida luso ochuluka chokumana ndi ubale maganizo kuti kukhazikitsa mwa munthu. Izi zikutanthauza kuti digiri mmene awo pa chikumbumtima anthu adzakhala ndichepe, mpaka nthawi monga iwo sangathe kuletsa zochita za atumiki. Choncho ayenera kupita kwa expanses wa oimira Internet "machitidwe piramidi" sathabe, zikomo Mulungu. Ndikumva ngati kuti: "Samalani zoberana".

Anzeru, ophunzira anthu amene ali ndi ndalama khola, pambuyo kumvetsera malonda Amway dongosolo, nthawi yomweyo amadziwa kuti ayipanga, ndipo sitidzasiya kugwirizana kukhala maziko a piramidi ndalama, chifukwa posapita nthawi (zambiri zimatenga zaka zitatu mpaka zisanu moyo!) Hope for " tsogolo "kugwa, ndipo lonjezo la ndalama bwino ndi munthu osati kulandira. Pa nthawi imeneyo, "wamalonda-woluza" limathera ndalama ndithu ndalama (amapereka kampani awo!), Zambiri anagwa mabanja, makolo kusiya ana awo, ndi abwenzi amasiya kulankhulana. Ndipo chifukwa cha zimenezi, munthu amakhalabe mwa ntchito, achibale komanso anzake.

N'zoona kuti zonse zimene sizikuyenda bwino nthawi zina m'njira zosiyanasiyana, nthawi zina anthu kubwerera ku malo awo akale a ntchito, ndipo kenako monga kuseka pa mfundo imeneyi ya mbiri yake.