Mfundo "McDonald ndi". Marketing McDonald ndi

Lero, kudya chakudya unyolo "McDonald ndi" mwina kuzindikira kwambiri mu dziko monga zikwi mabungwe ntchito m'mayiko ambiri. kampani zachitika mwini siginecha kalembedwe kotunga wake chakudya, amene anadza kulawa mamiliyoni a alendo. Ambiri amafuna kuno pambuyo ntchito kapena kumapeto kwa mlungu kuti kucheza ndi anzanu kapena banja.

Koma ochepa mukudziwa kuti pali weniweni zinsinsi "McDonald ndi", umene ndodo yokha mukudziwa. M'nkhani ino tidzayesetsa kuti muzitsutse. Ndikhulupirireni atawerenga nkhani iyi, inu adzasintha maganizo anu za unyolo odyera nthawi. Kotero ife kufotokoza zinsinsi 20 "McDonald ndi", limene inu ndinalibe lingaliro.

Ake "Baibulo"

Sitinkadziŵa kuti chikhalidwe makampani mu bwino "Macs" umakhala wamphamvu kwambiri moti pali alo awo "Baibulo". N'zoona sakutanthauza zikhulupiriro achipembedzo, koma anapatsidwa malangizo zambiri zokhudza mmene ndodo ayenera kuchita zinthu zina. Kukula kwa oterowo malangizo ndi si mwachizolowezi kwambiri kwa ife - Ndi zokhudza 750 masamba a m'lemba, limene kwenikweni akupereka iliyonse kapitawo kanthu. Koma pali vuto, makamaka, olandira ndalama, ophika ku khitchini, okonza ndi zina zotero.

Fast ndi streamlined opareshoni, "McDonald ndi" kumafuna kuti pakhale malamulo. Chifukwa, aliyense wogwira ntchito amagwira ntchito ngati gudumu mu limagwirira chachikulu, chomwe chifuna Ngopambana odyera.

Kachiwiri, pamaso pa malamulo nayenso ofotokoza limachititsa kuti aganizire mmene kutuluka inayake - zokwanira basi akaonekere kwa bukuli.

Amapanga fungo ndi kakomedwe ka mankhwala

Pofuna kuwonjezera alumali moyo wa zosakaniza kuti akuwonjezeka cheeseburgers yemweyo (osati) mu "McDonald ndi" wa azipeza mu boma mazira. Only m'kati kuphika anyezi, mbatata, nkhaka ndi tomato mkangano, yomwe imawachititsa kusintha kwa boma yachibadwa (chimene timachita ndi kudya). Komabe, anthu ochepa ndikuganiza zoti mazira masamba, pambuyo unfreeze akuluza fungo awo ndi kukoma. Kodi mukuganiza kuonera makasitomala kuti iwo samaona izo? Ayenera kugwirizana, ngati chakudya zoipa - silikanakhala wina anatenga.

Pelekani zoonekeratu - kuwonjezera mitundu yokumba ndi oonetsera. Ndi chiwerengero woyenerera anasankha luso kuphika ngakhale thawed mbatata amakhala fungo amazipanga okopa zimene timaona, tiyerekeze kulamula chirichonse pano. Komanso, kukoma chakudya, anazindikira mwachindunji pansi pa malonda, nayenso, chongopeka analenga. Kapena ukuganiza kuti cakudya "McDonalds" fungo kwambiri moti fungo amakhalabe ngakhale m'zipinda?

Order ndi ukhondo

A mbali yofunika ya kasamalidwe zopezera odyera amapereka woyera. Ngati inu mukuyang'ana pa mamembala a ndodo, muona kuti okonza kutsukidwa pansi pafupifupi mpaka kalekale. Ngakhale kubwera kuganiza mwanzeru, kuzindikira ndi galimoto ndi nsalu pamene nthawi yomweyo kudali dazeni alendo pang'ono.

Ndipotu, monga "njira" kuyeretsa ikuchitika pafupipafupi kuti kupereka makasitomala kumvetsa kuti chirichonse mwangwiro oyera, anatsatira. Mwina izi siziri choncho ndi zinsinsi za "McDonald ndi", koma ndithu, ndi kale inu za izo ndi zodabwitsa.

Chinthu china - ndi pamene munthu akutsikira kumwa kapena chakudya pansi. Ndiye zotsukira abwera yomweyo ndi zotsatirapo za nkhaniyi.

Mwa njira, ngati sungataye chakudya chanu m'njira (anachepa "Cola" Mwachitsanzo), osadandaula - wogulitsa ayenera kukupatsani mtanda watsopano. Motero, musazengereze kufunsa ngati anali pafupi ndi m'kaundula ndalama.

Ambiri, ngati inu mukudziwa, mode opaleshoni "McDonald ndi" adzatenge ntchito ya ogwira ntchito woyera njira chipinda. Inu Mwachitsanzo, musanabwere pansi pa gome, angapemphedwenso kudikira mpaka adzapukuta misozi.

masangweji atsopano

Popeza malo a ntchito Intaneti zoweta, "McDonald a" - Russia (ngakhale kuti kampani - mbadwa ya US), pali mfundo zina zabwino ndi cheeseburgers mwatsopano ndi masangweji ena. Makamaka, anthu ochepa kwambiri kudziwa kuti utali wamoyo (ie, nyengo imene Ndi bwino kugwiritsa ntchito mankhwala) kuwotcha, "chizov" ndi zina mphindi 20 zokha. Anthu zinthu zimene kugwa kunja kwa malire nthawi, kuti kukamutaya.

Komabe, ena Ngopambana amayendela ndi nthawi, kusintha zakale (powunikiridwa m'chiphiphiritso awo).

Tiyeni ndikuyembekeza kuti zinsinsi ngati "McDonald ndi" si ambiri mu dziko lathu, ndi ichi - monga nthano, komabe. Council kuti kupereka akuluakulu akale network ndi kupempha "sanali muyezo" Mabaga, amene adzapeza zikusowa pa mphindi. Ndiye khitchini mudzachita inu gawo latsopano, lomwe ndithu kukhala watsopano. Cheeseburger kupempha izi (mwachitsanzo) popanda nkhaka, anyezi kapena ketchup. Ndikhulupirireni, kukoma konse kwa asintha pang'ono - koma udzapereka kuti yake anamanga inu.

Chizoloŵezi

Kodi mukudziwa kuti kukoma kwa zinthu mu "McDonald ndi" sasintha mwachindunji kuti alimbikitse alendo kubwerera? chinsinsi zachokera tinazoloŵera. Ngakhale woyamba "McDonald" pa 1970 zoperekedwa kwa makasitomala monga cheeseburgers, Big Macs ndi "Gama", monga izo ziriri lero. Komanso - mbale onsewa kulawa yemweyo padziko lonse lapansi, mosasamala kanthu za komwe mankhwala amapangidwa kuwapanga. Pachifukwa chimenechi, ife tonse tikudziwa chimene kukoma mbatata, cheeseburger, saladi ndi zinthu zina. Ngakhale sauces mu "McDonald a" - ndipo ali maphikidwe ofanana kwa zaka zambiri.

mipando omangika

chakuti "McDonald ndi" ntchito mipando kotero wovuta, inu mwina sanali zindikirani. Koma tione - ndipo ndithudi iwo ali. Matebulo ndi mipando, sofas - zonsezi zichitike kalembedwe akukwerapo kwa nthawi yaitali kudzakhala kovuta. Komanso, mu malo a "Mac", monga mmene taonera, si mipata yokwanira. Izi si za udindo ankafika (zomwe, poyamba, ndi yokwanira), palibe. Amenewa amanena za malo ndime ya holo - kwenikweni sikokwanira. Ndipo pamene munthu imadutsa, nthawi zambiri kwambiri ndi msonkhano wa.

Ngati inu mukukhulupirira mu zinsinsi za "McDonald ndi", ndiye izo zinapangidwa makamaka kuchepetsa anthu okhala nthawi mu malo odyera. kukhwimitsa ayamba olamulira chifukwa alendo ambiri ochitira masewera a, kugula pang'ono "mbatata" ndipo ukhale kwa maora, kusangalala ufulu Wi-Fi.

zakumwa zoziziritsa kukhosi

Kodi inu mwazindikira kuti zakumwa zoziziritsa kukhosi ( "Kola", "Sprite", "Fanta", timadziti) Nthawi zina 1.5-2 mtengo kuposa khofi kapena tiyi? Kodi mukuganiza kuti zonse za mtengo wake? Ndithu - osachepera kuona mmene ndalama chimodzimodzi monga "Cola" mu sitolo poyerekezera ndi khofi ndi tiyi mu cafe pang'ono "pa amapita". Ndipotu, pali ngakhale zosiyana. Ndiye n'chifukwa mu "Mac" chabwino?

Pali chiphunzitso malinga ndi zomwe chilakolako anthu chololera kusewera kumwa madzi ozizira, pamene pambuyo otentha - M'malo mwake, kumverera njala kusiyiratu. Restaurant eni Aika mitengo "coke" pansipa kuti kugula izo, kasitomala komanso ankafuna kugula cheeseburger kapena mbatata m'tsogolo.

Akukana "ayi"

Zinsinsi za "McDonald" mwa munthu wogwira ntchito yemwe anali zonse lofalitsidwa pa TV, akubwera ulamuliro wina - za iye sanali ndikuganiza. Iwo ndikoletsedwa kunena "ayi." Ngakhale nkhani anawapatsa ndalama zimene sadzamva tinthu izi, zomwe ziri pa mlingo maganizo amayesa imodzi kulephera. Inu mwina adzakhala anafunsa kuti: "Kodi mukufuna msuzi mbatata?" Mmalo mwa "Kodi mungakonde msuzi?". asatipusitsenso A, koma nalonso mwina mbali yofunika kwambiri.

Nthawi zonse "kwambiri"

Ambiri chakudya ndi zakumwa mu amagulitsa, amene tikukambirana, anatumikira mu zigawo zosiyana. Kumene, makasitomala akhoza kulamula aliyense wa iwo, koma nthawi silinena zimene iye akufuna. Komabe, anawapatsa ndalama sapempha, ndipo mwakachetechete amavomereza dongosolo. Kodi mtundu wa akutumikira kubweretsa kwa kasitomala?

Ndiko kulondola, amene kwambiri. Choyamba, phindu kwambiri odyera, ndipo kachiwiri, amapulumutsa nthawi mu ima pamzere. Ngati anawapatsa ndalama anafunsa kubwereza wogula, komanso anaganizirapo zimenezi, malonda ndondomeko kuti litenge kwa miniti wina owonjezera. Choncho, iwo amene sapereka mwachindunji, nthawi zambiri.

Atsikana zam'tsogolo ndi yunifolomu

A pang'ono kudziwika Ndipotu, koma 70 ntchentche mu maukonde, "McDonald ndi" ntchito nokha anyamata. Ndipo tsopano mu "McDonald ndi" Russia (monga, ndithudi, dziko lonse) kumbuyo kauntala tiyeni amuna ndi akazi. N'chifukwa chiyani tikutero?

kampaniyo kudziŵika kuti mtsikana kumbuyo kauntala nthawi zambiri amachititsa kuti akuchedwa pamzera chifukwa losavuta - iwo makasitomala wamwamuna anayamba kudziyalutsa. Zimenezi ndi zoona makamaka atsikana okongola kuti kukopa alendo, chotero ziletsa ndondomeko zogulitsa kwambiri. Kodi kukhala imeneyi?

Choyamba, kusiya kwa asilikali ndi anyamata okongola sindingakhoze. Zikanakhala anachititsa kwambiri zionetsero nafuna anayenerera tsankho. Choncho, akazi kukhala ndi ntchito, ndi mosalephera. Kachiwiri, n'zotheka kukalembera antchito kapena zochepa okongola kuti azipange izo. Pali chiphunzitso kuti ntchito mu "McDonald ndi" wapatsidwa atsikana zochepa wokongola, koma ndi kovuta kukhulupirira, chifukwa maganizo kukongola mwangwiro m'maganizo, ndi kukumana olandira ndalama wokongola maukonde "Macs" akadali zotheka. Choncho, mwachionekere, kuthana ndi kuchedwa mu queues amalola yunifolomu. Chonde dziwani - izo mwapadera kuti asadziwe chithunzi cha mwini wake ndi kupanga otsiriza zochepa wokongola. N'chimodzimodzinso ndi amuna - mawonekedwe awo "McDonald ndi" ndi bwino ayika kuwala bwino. Chifukwa ichi inapita patsogolo malonda a kuno.

Location mu malo onse

Mwina zimenezi sayenera ndendende chinsinsi - koma "McDonald ndi" imakonzedwa m'njira kuti n'zosatheka kuwapitirira kupyolera. Dziwani: Aliyense odyera ili pa ngodya lotanganidwa msewu ndi njira imene alendo angathe kudza kwa ntchito kapena yunivesite, sukulu ndi zina zotero. The yogwira malo - wamkulu mwayi kuti kudzakhala kutsegula wina "Mac".

Kupita Kokasangalala ana

Nthawi zambiri, makolo sindikufuna kupita "McDonald ndi" Koma apa iwo kubweretsa ana. Inde, anthu sazindikira mavuto ndi chakudya, ndipo izo apa - kumene, simungakhoze kuchita popanda misozi ndi kuchonderera kwawo. Pofuna kulimbikitsa ana kufunsa makolo awo kulipira Tinapita ku "Mac", eni maukonde kugwira ikuluikulu ndi ntchito alendo achinyamata. Mwachitsanzo, bungwe la zochitika zosiyanasiyana ulemu ndi kubadwa; kufalitsa zidole menyu ana wapadera ndi; mipira lililonse mlendo pansi zaka 6 kuchokera "McDonalds" chizindikiro. Zonsezi zikusonyeza kuti pali kuyesera kubweretsa chimwemwe kwa ana kudzera zonse zilipo.

chakudya m'malo

Tanena kale kuti ngati inu kuswa kapena kusiya chinachake pafupi m'kaundula ndalama, inu ayenera kubwerera gawo. N'chimodzimodzinso ndi vuto lina - ngati inu ooneka ngati masangweji ena tsitsi anapezeka, kapena chirichonse chimene sichiri zokhudza mankhwala ndi dotolo. Anthu ena amagwiritsa ntchito kuti adye chidutswa ndi kupeza chidutswa watsopano Freeware.

mbatata pafupifupi

Mfundo ina ya athu 20 Zinsinsi "McDonalds" limene limafotokoza kuti mbatata - izo akutumikira. Ife tonse tikudziwa (ndi menyu anasonyeza) kuti pali atatu zigawo zosiyana za tchipisi cha batala - yaing'ono, sing'anga ndi lalikulu. Koma alendo samazindikira kuti kuchuluka kwa mbatata mu zigawo zazikulu ndi pakati momwemo, kusiyana kokha mu mtengo ndi ma CD. Monga envelopu yopatsidwa ndi gawo lalikulu, motero, ikuluikulu.

Ayisikilimu "Horn"

Angakwanitse kwambiri (ndi zina zokoma) ayisikilimu "Horn", ngati inu mungazindikire, nthawi zonse zoperekedwa ndi opanda pansi. Ndi penapake n'kosathandiza mayikidwe a ayisikilimu poyerekezera ndi galasi - pamwamba, zikuwoneka chachikulu, koma mmunsi mwa chikho kokulumunya mulibe. Izi zachitika, ndithudi, kwa zowoneka kuwonjezera mankhwala okwana. Ndi kutsanulira osakaniza pansi pa ndodo simungathe - makina zinakonzedwa mwanjira yotero, ndipo pali kuletsa kudzaza voids mu galasi. Choncho, malo odyera amapulumutsa kwambiri.

Mafunso ena ndi magalasi ufulu

Ndipo inu mafunso kwambiri zosasangalatsa kuti nthawi iliyonse munthu anawapatsa ndalama akufunsa pambuyo dongosolo lanu? Makamaka, musankhe - mukufuna kuyesa mkate kapena muffin? Kuletsa, pasadakhale, inu mukhoza kuwonjezera mawu kumapeto kwa dongosolo lanu "zonse." Kenako anawapatsa ndalama sadzakhala kufunsa mafunso ochuluka kwambiri, chotero nthaŵi yanu owonjezera.

Aliyense "McDonalds" mukhoza kupereka ufulu makapu. Izi angagwiritsidwe ntchito, mwachitsanzo, kuti abwere kuno ndi chakumwa wake ndi kungokhala ndi mabwenzi popanda kulamula chirichonse. Kumbukirani kuti mowa kuno inu sadzaloledwa!

mlendo Last

Ife tonse tikudziwa kuti "Macy a" ntchito mpaka mlendo lomaliza. Pa nthawi yomweyo mu mphindi yotsiriza kuti adzatsirize zitseko za odyera pafupi ndi khomo. Choncho palibe amene adzapita - koma alendo zotsiriza dokushat mbali yanu.

Izi, kumene, siligwira ntchito kwa mabungwe amene asiya kugwira ntchito zawo monga mwa chigamulo cha Rospotrebnadzor m'chilimwe cha 2014. Ambiri anatseka "McDonald ndi" chizindikiro cha nkhondo yolimbana ndi boma la malonda American mu Russia - ndi ntchito zenizeni, ndithudi, kukhwimitsa sapatsidwa monga amalonda Russian anakhudzidwa.

sauces mwambiwo

Pali nthano zoti mu sauces ndi, "McDonald ndi" kuwonjezera chinthu osokoneza. Pachifukwa ichi amati ali zokoma.

Ndipotu, chinachake adakali ndi chinsinsi mwa iwo - ngakhale antchito ambiri sadziwa chimene achita. Choncho, ngati simukufuna pachiswe thanzi lanu, onetsetsani kupereka kugula awo. Kodi mwina nthawi zina mukhoza kutenga nyemba, koma kuti agonane, mwachionekere, si koyenera. Fotokozani chifukwa iwo ali zokoma, molimba kwenikweni. Koma ngakhale yaitali ntchito mu "McDonald ndi" sapereka inu chitsimikizo kuti muphunzira zimene zili m'gulu zikuchokera awo.

zopatsa mphamvu

Popeza luso chakudya kuphika mu "McDonald ndi", tingakhulupirire amanena kuti zakudya zonse pano ndi zopatsa mphamvu kuposa kunyumba. Chimodzi menyu ongokhala masangweji yaing'ono, mbatata ndi kola adzabweretsa thupi lanu ndi oposa 60% ya zopatsa mphamvu tsiku ndi tsiku! Pankhaniyi, kumva njala pambuyo, simudzalandira pasanafike pambuyo kachakudya. Choncho, mufuna kudya kwambiri, koma kwenikweni muyenera kwambiri.