Marketing aya, ndi chilichonse chokhudzana ndi iwo

Lingaliro la mauthenga malonda ndi yaing'ono yotchedwa osiyanasiyana Ngopambana. Ngakhale malonda zotumizira mauthenga likupangika kwa zaka zoposa makumi asanu. Cholinga chachikulu cha njira imeneyi ndiyo kufunika dongosolo kasamalidwe ntchito malonda mabungwe malonda.

Malonda aya ndi kasamalidwe Kukwezeleza ndondomeko zopangidwa ndi misonkhano mu ndondomeko, pamaso kugulitsa, mwachindunji mu kugula, mkati ndi pambuyo mowa. Systems mauthenga amenewo amakonzedwa payekha kwa gawo makamaka msika. kachitidwe muli limagwirira kwa kufala kwa mudziwe ogula komanso kuthekera mayankho ochokera wogula kwa wogulitsa. Analysis malonda aya akuyendera ntchito maganizo amenewa kupenda mphamvu kuphatikiza ndi malonda ndalama mu msonkhano wonse.

Concept, sipangakhalenso umaimiridwa ndi aya malonda tikuipeza magawo zazikulu zisanu ndi ziwiri. Ndipo pa mayina ena a iwo kungasokoneze pa khalidwe ndi dzuwa la ntchito zambiri.

Tiyeni tikambirane mfundo iliyonse mwa njirazi payekha.

Gawo loyamba ndi chizindikiritso cha chandamale omvera ndi kuwunika.

Cholakwika kusankha ndi tanthauzo la chandamale omvera kumabweretsa mmodzi wa zolakwa zazikulu kwambiri malonda. Popeza omvera nthawi zonse umaimiridwa ndi zosiyanasiyana magulu a madera osiyana ndi zokonda, ndiye vuto kusankha mankhwala adzatsogolera gulu la ogula kuti mankhwala anu si chidwi. Mwachitsanzo, pamene koitanira zodzoladzola mtengo buku, ngakhale mu nyuzipepala dziko malonda amenewa Sindizakubweretsanso bwino kuposa ngati mukumaika chidwi pa malonda a gulu la mankhwala mu boutiques mkulu-yotsiriza ndi salons kukongola.

Izi iwonso monga kusanthula chandamale omvera. Aliyense ikuchitika pasadakhale. Njira imeneyi zimathandiza kudziwa magulu amene ali oyenera kwambiri mankhwala kapena utumiki wanu.

Siteji yotsatira, popanda zomwe malonda aya simusowa dongosolo Integrated - ichi ndi cholinga cha kulankhulana.

Kamodzi marketer kupeza yoyenera gawo la msika ndi ntchito zake anatsatira kupanga kumvetsa zomwe zili kumapeto mukufuna kuchokera mwa omvetsera. Mwa zolinga ambiri mu malonda tingaone motere: anagonjetsa chisoni mwa alendo, kukwaniritsa chizindikiro kuzindikira, mudziwe kuti anthu za katundu, amene kenako adzalenga ndi kufunika kwa iwo, kuti akwaniritse zinthu zina mu msika kumene Ogulawo amakonda mankhwala anu osati chimodzimodzi opangidwa ndi mpikisano wanu, etc.

Chotsatira ndi tanthauzo la malonda aya bajeti.

Ichi ndi chimodzi mwa ntchito zofunika kwambiri. The njira ambiri kwa mtima wa bajeti ndi njira akukonzekera malonda mabuku monga kuchuluka ziyenera za mwayi, njira ya zolinga ndi zolinga, komanso njira mpikisano zofanana.

Komanso, mu gawo lotsatira la mauthenga malonda akubwera nthawi chigamulo pa njira kusamukira katundu.

Mwa kuchita zimenezi kumvetsa mmene kwa ogula (ogula) popereka mauthenga mwachindunji chandamale omvera. Izi zikhoza kukhala mtundu wina wa malonda, kapena zosiyanasiyana kulima-matekinoloje.

Atafa siteji ya Kukwezeleza malonda.

Ndi gawo ili monga pokwaniritsa zochita zosiyanasiyana, malotale, kupereka malonda ndi kuchotsera a mitundu yosiyanasiyana. kuchita zimenezi chimaonekadi enliven ogula, zikubweretsa kuwonjezeka zikusintha kufunika kwa mankhwala kapena utumiki kwa kanthawi kochepa.

Siteji yotsatira la mauthenga malonda ndi malonda mwachindunji ndi kugulitsa munthu.

Siteji imeneyi imatenga kukhudzana mwachindunji ndi munthu ndi wogulitsa ndi wogula. Izo si mu mawonekedwe a kulankhulana moyo, chimodzimodzi kuti a kuyankhulana, akhoza zimachitika makalata ndi ogula angathe kulankhulana mwa mizere kulankhulana (internet, TV, foni). Koma nthawi zambiri panthawi imeneyi kukhala kukana katundu ogula. Chifukwa zikugwirizanirana sipamu ndipo anayambitsa ndi kulimbana yogwira ndi iwo pokonza makalata osiyanasiyana zidziwitso amene oletsa wogula, iwo kawirikawiri chifukwa mkwiyo mwa makasitomala, nchifukwa chake m'zaka zaposachedwapa zimenezi.

Chabwino, gawo lotsiriza tingaone chilengedwe cha mauthenga zambiri.

Mbali imeneyi ndi korona wa anthu m'mbuyomo. Ndipotu mfundo zili ndi kupezeka kwa mauthenga amenewo kapena ogula kugula mankhwala anu kapena mosinthanitsa kupeŵa. Kuti tichite zimenezi, pali lonse maphunziro mabungwe amene kuthana ndi zotsatira za mfundo zolinga ogula malonda.

Choncho, malonda aya ndi zovuta za miyeso ndi miyambo zomwe cholinga chake ndi kulimbikitsa mankhwala posachedwapa kudzera luso nkhani.