Zitsanzo SWOT kusanthula zosiyanasiyanazo

SWOT kusanthula ndi lofanana ndi acronym Chirasha, zomwe molondola kwambiri limasonyeza zomwenso ake. Izi kusanthula SWOT, womwenso motere: zofooka phunziro (C), mphamvu (S), mwayi anapereka chilengedwe (B), ndipo Mwina kuwaopseza kuti angaoneke ngati kunja ndi ulemu kwa kampani inayake (V ).

CHITSANZO SWOT kusanthula gulu akhoza kumanga maziko a embodiments atatu njira: wophweka, wosakaniza kapena gulu kufufuza mawunikidwe (yotsirizira - ndi kuphatikiza woyamba njira ziwiri).

A SWOT iwakhudzire zochokera chakuti olimba kuima zofooka ndi mphamvu komanso kumuopseza kuti zachilengedwe zotheka, amene ndiye kuimvetsa izi: "Pamene athu makhalidwe abwino ? Kodi lingagwiritsidwe ntchito options zilipo", "Kodi zoyipa ozungulira malo malonda Vuto ndi kuzindikira udindo wathu wamphamvu? "" Kodi ubwino wathu chingathe kupirira chinthu zowononga? "ndi" Kodi bizinesi chilengedwe kunja kuopseza akhoza kusokoneza malo kampani ngati iwo zidzakhudza vulnerabilities zingati? ".

Zitsanzo SWOT kusanthula zikusonyeza mtundu kuti kuphunzira Baibulo mwina adzakhala opanda mphamvu, kuyambira ikukhudzana okha zinthu zokhudza kunja wabwino ndi mfundo negative. Mwachitsanzo, udindo monga ndodo kwambiri oyenerera, akhoza kukhala pa onse, ngati pali zoikamo zabwino kapena zoipa kunja kwa iye.

Zitsanzo za SWOT kusanthula mu koyamba dongosolo gawo mbuye angathe kudziwa malo, amene zingakhudze chitukuko kampani patadutsa zaka 1-5. Awa ndi amodzi ubwino zoonekeratu (osati chinachake chomwe tingachite ndi zimene zili amphamvu mtundu), awa angathe kukhala zinachitikira ndi image, mbiri kampani, bwana ndalama maluso luso lapadera, luso ndi njira yapadera ubale pakati pa ogwira ntchito ndi . mu ovutikawo zikuphatikizapo zinthu mofanana mu mphamvu, koma ndi umboni wa mfundo yakuti kumalepheretsa chitukuko cha kampani.

Zitsanzo SWOT kusanthula (Consolidated) ambiri ali ndi chidziwitso cha tanthauzo la chizindikiro, ndipo weighting lililonse phindu kapena kupanda osiyanasiyana lonse kudziwa Mwina wa chochitika. Nthawi zina, ngati inu tiyeni otaya zambiri, mwini malo awo zabwino ndi zoipa akuyerekezedwa ndi zambiri pa Makampani kupikisana.

Zitsanzo SWOT kusanthula njira akulola chikatikati momwemo kupenda chiopsezo kunja ndi mwayi makampani. Izi amaganizira Mwina zosayembekezereka wa chodabwitsa ndi fanizo la mphamvu kampani kwayekha. Mwachitsanzo, n'zotheka amanena ikupempha kapena kuti msika mwayi mu zofuna za makasitomala, luso mabungwe, ntchito mpikisano, kufunika msika , ndi ndale, chuma, chikhalidwe ndi sayansi zinthu.

Kodi optimally kuchititsa SWOT Analysis? CHITSANZO ogwira ntchito ndi dongosolo labwino la kafukufuku akusonyeza kuti ntchito mawunikidwe kuchitidwa fupipafupi zinthu zina zonse mkati ndi kunja zomwe

AA N'zochititsa chidwi ndi Mwina otsika (aphata).

B. ndi yofunika kwambiri, mkulu Mwina wa zosayembekezereka. Mankhwalawa ayenera kugwiritsidwa ntchito kuthetsa kapena (kwa zoipa).

B. ziribe kanthu, koma Mwina yatsoka lalikulu (maphunziro imachitika).

G. si kwambiri, Mwina ndi otsika (kunyalanyaza).