AdWords Google: atakhala okhutira

Njira imodzi ano yabwino kwambiri bizinezi yanu Intaneti ntchito malonda contextual. Izi makamaka chilemba malonda limene wosuta amaona pamene lifike kusaka pa mzere Google, "Yandex", ndi zina search engine. Choncho, n'zoonekeratu ndi mwayi waukulu kwa mtundu umenewu wa mauthenga - iwo ali kutsata. Munthu amaona malonda pa chidwi pankhani wake, choncho, zikuoneka kuti akayendere gwero chandamale. ubwino zimene ena kuti njira imeneyi ndi momwe sintha zili mu Google AdWords ndi kuchitidwa, kotero iye anabweretsa magalimoto ambiri ku malo?

Ubwino wa malonda contextual

Kuwonjezera kutumiza adiresi enieni, malonda contextual angapo ubwino angatsutse:

• ndi noticeable mzinda tcheru wosuta kuchokera masekondi oyambirira antabira zotsatira, kotero kuti amatipatsa 100% nkhani za chandamale omvera;
• ndi mochuluka ndalama kuposa kusindikiza TV ndi malonda wailesi, monga inu kulipira okha kudina ogwiritsa (kusintha) osati kuwonetsa lonse, choncho kuchepetsa mtengo wa anthu amene safuna malonda anu;
• malonda amenewa ndi mwamsanga momwe zimayendera tsiku lonse, ndipo basi mwamsanga chokonzedwa;
• Google ali omvera yaikulu kuti mosakayikira kuonjezera chiwerengero cha akapita ku malo anu;
• Mphamvu ya munthu Kusinthaku ngati n'zosavuta younikira mothandizidwa ndi AdWords Google, kasinthidwe limene Adzaperekedwa pansipa.

Koma kafukufuku injini makamaka mu Google, mukhoza kusankha kodi okonzeka kulipira - kwa maganizo, kudina, kapena kutembenuza (ie, mapulogalamuwanso amenewa akuyendera kanthu ena kuposa Zochitika - .. Ikani mu dengu la katundu akhala kulembetsa, kugula, etc. N.).

Ngati ubwino awa kukhulupirira mukhoza chitani sitepe yoyamba ya kulenga okhutira. Ambiri, ntchito zonse lagawidwa gawo kukonzekera (kusankha mfundo zikuluzikulu ndi zoipa, malonda malemba, ndi kulenga zowonetsa kuti) ndi kukhazikitsa, mwachitsanzo. E. kuwayika Google AdWords malonda, atakhala bajeti kusankha, ndi zina zotero. N.

Chimodzi - Keyword Kusankha

Kupeza mawu - onse amene wosuta adzatha kupeza malonda anu, muyenera kugwiritsa scheduler wapadera. Angapezeke mu zoikamo Google AdWords. Pofuna kunyamula "mfungulo" sakutanthauza kuti amazunguza mmene iye akanakhoza kuyang'ana kwa mankhwala makamaka kwa ogula angathe. Monga kulowa dzina ndi kuwona chimene mosiyanasiyana, malingana ndi kuwerengera, owerenga chidwi zambiri. Mwachitsanzo, kufufuza nfundo yaikhulu kuti "mankhwala ana" amagwiritsidwa kufunafuna "zidole mwana", "Mpando Plommer", "dziko ana". makiyi adzakhala pafupi ndi zimene mumapereka, mwayi kwambiri muli chotenga wogula.

Chinthu chachiwiri - kusankha mawu oipa

Kukhazikitsa malonda ku Google AdWords adzadzipereka inunso mwatchutchutchu nfundo yaikhulu zoipa, T. E., Anthu amene ogwiritsa samapeza malonda anu, kotero mulibe kulipira kusintha untargeted. ali pa mfundo mofanana kwambiri. Mwachitsanzo, ngati muli ndi ana 'sitolo mu Kemerovo, ndi kafufuzidwe "kosavuta" inu, "zoseweretsa ana kugula Moscow" - Choncho, kukhala munthu wa mawu anu oipa adzakhala "Moscow". Silikuphatikiza, monga ulamuliro, osati muyezo lawolawo. Zingakhale zosiyanasiyana, omwe Simumawadziwa kusinthanitsa (mwachitsanzo, njinga kapena njinga ana), osakaniza "yoperekera", "si ndalama," ndi zina zambiri.

STEPI YACHITATU - Select bajeti

Kamodzi kuzindikiridwa mawu kwa malonda anu, ndipo wapangidwa, inu mukhoza kumayenda pa magawo zofunika malo ake. Kuti tichite zimenezi, pita ku Google AdWords apereke "Ndawala" tsamba, ndi "kuyitana ndi bajeti." Apa ife chimatanthauza CPC pazipita ndi akuti chiwerengero cha zidindo, kuchokera imene idzagwe malonda bajeti. Apa ife kusankha, chifukwa chimene ife tikufuna kulipira - kwa maganizo, kudina, kapena kutembenuka, ndi kusonyeza mtundu wa kampeni malonda, ie, kumene anasonyeza - .. Mu kusaka kapena Sonyezani chilengedwe.

Dziwitsani malonda

Nkofunika kuti nthawi iliyonse mungathe kusintha mawu ndi mitengo kwa malonda. Ndipotu, nthawi zonse kupenda ziwerengero, inu kumaonetsa okha bwino kubweretsa inu zotsatira.

The mwayi kwa malonda bwino mawu a CTR ndi kuchepetsa n'zotheka mtengo mbali ya Google. Kodi izi zikutanthauza chiyani? mfundo ndi yakuti "Google" n'kopindulitsa kuika malonda anthu omwe ankafuna kwambiri. Choncho, akuluakulu chiwerengero cha Anakweranso poyerekezera chitsanzocho, apamwamba zothetsera wanu, choncho, malo apamwamba kwambiri uthenga malonda patsamba ndi pansi mtengo wake.

STEPI YACHINAYI - Makonda malo osiyanasiyana

Monga tanena, mukhoza kuthetsa malo Hrs ntchito mawu negative. Komabe, nadzatonza m'mizinda yonse, mulibe abwino, n'zovuta. Kuti tichite zimenezi, mosavuta sintha kukhala dera kapena mudzi umene inu ntchito, ndi kupeza inu mu kutsogoza amene amagwiritsa ntchito m'derali. Kumene, ngati angapezeke uku mu Google AdWords chilolezo kampani, ndi bwino kusankha malo zikuluzikulu, monga mayiko CIS, makamaka ngati muli ndi zambiri nthambi ndi maudindo womuimira.

m'malo ena

Choncho, zimene aliyense amapereka AdWords Google? Kolowera lili ndi chinthu chinanso chidwi. Kuwonjezera pa kulengeza kutchulidwa gwero angapite ku manambala kukhudzana, adiresi. Mukhoza kukhazikitsa kumveketsa angapo, monga "kuchotsera" kapena "kutumiza kwaulere." Ngati muli osiyanasiyana mwachilungamo lonse ndi magulu angapo mankhwala, mukhoza mwachindunji siyana mu Giliyadi anali.

Onetsetsani kuti anapereka chiyambi ndi mapeto a mapulogalamu contextual malonda.

Kumene, malo apadera amatenga yokha malonda chifukwa cha mmene udzaonetsera gwero ndi mochuluka bwanji chidwi wosuta, kudzadalira makamaka apambane pankhondo wonse. Izi zikhoza kukhala yosangalatsa mutu wakuti kapena owala, amakopa chidwi kwa fano, ndipo mwina kupereka kwa wogula.

Ngati mukukayika luso lanu, kuti adzatha kulenga malonda apamwamba, inu mukhoza kukhala ndi chidwi atakhala Google AdWords malonda ku Justclick. Ndi chiyani icho? Iyi ndi dongosolo losavuta komanso zothandiza zimenezi kungakuthandizeni kulenga masamba ogulitsa malonda pa Intaneti ikonza malonda, yamakalata dongosolo, kuti kuwunika ndiponso tione mphamvu ya ntchito, kuphatikizapo kuti sintha mu Google AdWords.