Aroma "Zhivanshi" (mwamuna): ndondomeko, mitundu, mtengo

Mafuta kuchokera ku chizindikiro "Givenchy" (Givenchy) ali ndi mbiri yakale komanso yolemera, ndipo amamukonda ndi wotchuka padziko lonse lapansi.

Kujambula

Nyumba "Zyvanshi" inakhazikitsidwa mu 1952, ndipo woyambitsa wake anali Count Hubert de Givenchy. Panthaŵi imene chizindikirocho chinatsegulidwa, wojambula mafashoni a ku France anali atadziika kale kuti anali mlengi wochepetsetsa kwambiri m'mafashoni. Kukonzekera kwa mawu apamwamba a "pret-a-porter" kumakhalanso kwa iye, ndipo iye ndiye woyamba yemwe adayambitsa kulumikiza kwa zobvala zopangidwa kale.

Kumvetsetsa mafashoni a wojambula mafashoni anali ndi makasitomala ake awiri otchuka kwambiri padziko lonse lapansi - Jacqueline Kennedy ndi Audrey Hepburn, omwe anali ndi "Zhivanshi", ndipo ojambula ake nthawi zonse ankavala zovala.

Malinga ndi wopanga mwiniwake, anali Audrey yemwe adabweretsa mbiri yake. Pambuyo pake, amayi ambiri padziko lapansi amafuna kukhala ngati iye, yang'anani ndi kuvala monga iye. Kwa zaka zambiri, nyumba ya mafashoni "Zhivanshi" inkavala nsomba za ku Paris.

Kutsegula mzere wa mafuta

Kupanga zofukiza zonunkhira Zhivanshi zinalimbikitsanso ndi Audrey Hepburn, ndipo mu 1957 wopanga anapanga mafuta ake oyambirira kwa iye. Anunkhira ankatchedwa L'Interdit ndipo ankanyamula maluwa okongola ndi zolemba za ufa.

Mizimu yatsopano inali ndi chitsimikizo chokhudzidwa pakati pa anthu okonda mafuta onunkhira omwe amachititsa kuti maziko a kampani yatsopano ikhale yosangalatsa - Givenchy ya Mafuta.

Kupanga zosonkhanitsa za munthu

Nsembe yoyamba ya "Zhivanshi" (yamwamuna) inayamba mu 1959 ndipo imatchedwa "Monsieur de Givenchy", zotsatirazi zinali zonunkhira "Vetiver" (L'Eau de Vetiver).

Pambuyo pa maonekedwe awo, zonunkhira izi nthawi yomweyo zidapindula msika wamalonda ndikukhala malo ake. Malingana ndi mafuta ndi mafuta a Givanshi mwiniwake, mafuta onunkhira opangidwa ndi kampani yake apangidwa kuti akhale ambuye enieni - olimba mtima, okongola komanso okongola.

Chakudya chachitatu cha "Zhaivanshi" (wamwamuna) chinatulutsidwa pambuyo pa kupumula kwakukulu - mu 1974 ndipo akudzipereka ku chovala cha amuna - "Gentleman" (Givenchy Gentleman).

Pakalipano, kampaniyo yatulutsa kale zowonjezera zana zosiyana, pafupifupi makumi asanu zomwe zimapangidwira amuna a kalembedwe "Zhivanshi".

Mafuta onunkhira a anthu: kufotokoza

Mafuta a amuna ndi otchuka kwambiri ndipo okondedwa ambiri amawakonda kwambiri.

Muzogulitsa zonse za mzere wamwamuna, mfundo ya "gentleman" inayikidwa, yomwe nthawi yomweyo inatsimikiziridwa ndi fungo loyambirira loperekedwa.

Kumayambiriro kwa chaka cha 1993, kununkhira kwatsopano kwa "Zhyvanshi" (wamwamuna) kunatulutsidwa - Kuumirira, komwe kunayambitsa chiyambi cha mizimu pansi pa dzina ili. Mitengo yokongola, ya citrus, yokhala ndi mapulogalamu, okongoletsera pang'ono a sinamoni ndi atsopano atsopano, chilengedwechi chimapangidwira anthu othamanga ndi opindulitsa. Masiku ano ndi kovuta kwambiri kugula chinthu chofunikira cha Insensi, koma odziwa malondawo amati ndi ofunika.

Mafuta kwa amuna Xeryus, omasulidwa mu 1995, mpaka lero akukhalabe otchuka mu mzere wamwamuna. Amakhala ndi ubweya wofunda wonyezimira womwe umatulutsa zolemba za masamba atsopano ndikudzibisa wokha ndi zowawa za thupi. Iwo ndi angwiro kwa munthu yemwe ali ndi khalidwe ndipo mwachilengedwe amayamba kupita kuzinthu.

Wotchuka kwambiri kuchokera ku zonunkhira "Zhivanshi", zonunkhira za munthu za Kusakanizidwa Kwambiri Kwa Amuna. Mafuta oyambirira, mosakayikitsa, ndiwowonjezera komanso wokhala ndi "Zhivanshi". Zimaphatikizapo kukongola kwa chikhalidwe cha French ndi America. Mizimu yomwe imakopa mphamvu ya mandimu ndi masamba atsopano, komanso timbewu timbewu timene timapereka timbewu timene timapatsa timadzi timene timapatsa, timakhala tcheru, sitidzasiya ena.

Lero ndi limodzi mwa magulu otchuka komanso osiyanasiyana. Pano munthu wa msinkhu uliwonse ndi mawonekedwe a moyo adzapeza fungo lokondweretsa kwake. Pogwiritsa ntchito mndandanda wa zotsatizanazi, mafuta a chilimwe Givenchy Osautsika Kwambiri Chilimwe cha Amuna anabadwa, atanyamula kutentha kwa dzuwa la chilimwe ndikutsitsimula madzi ozizira. Kuwonjezera pa iwo, chosonkhanitsacho chinakonzanso mu 2007 ndi Maganizo Otsitsika Kwambiri kwa Amuna, opangidwa makamaka kwa achinyamata, osatsutsika ndi owopsa. Mafuta onunkhirawa amatha kuwunikira ngakhale moyo wa tsiku ndi tsiku kwambiri. Kukhalitsa kwake kwa chilimwe ndi Kosatsutsika Kwambiri Makhalidwe atsopano Omwe Chilimwe Chilimwe ndi Makhalidwe Otsalira Masika.

Mmodzi wa mavitoni ozindikira a zonunkhira "Zyvanshi" ndi zonunkhira za amuna Givenchy Pour Homme. Perfume, yomwe inatulutsidwa mu 2002, imakhala malo asanu ndi anayi mu mndandanda wa zonunkhira ndipo yapangidwa kukhala munthu wamphamvu, wodzidalira, wamakono. Zolemba za zipatso za zipatso, mandarin ndi coriander zimapanga zonunkhira monga cocky, ndipo zizindikiro za vetiver zimapereka chidziwitso ndipo moyenerera zimazitchula ku mafuta onunkhira a munthu wokalamba, omwe zaka zambiri sanatayike kufunikira kwake, chiyambi, kapena chithumwa. Patangopita kanthawi, Thirani Blue Label Label inatulutsidwa. Icho ndi chowala kuposa chiyambi chake, ndipo chidzagwirizana ndi amuna a msinkhu uliwonse. Mizimu imeneyi ikuthandizani kuti muyambe kujambula chithunzi chanu, ndizofunikira pamisonkhano yamlungu ndi anzanu.

Komanso mu mzere wakuti "Zhaivanshi" pali magulu a zonunkhira. Kusewera ndi zosiyana za Masewera Osewera ndi Masewera, omwe amawathandiza kuti azisangalala ndi mtunduwo, wokongola komanso akukhala ndi nthawi. N'zosadabwitsa kuti nkhope ya kampani yofalitsa ndi yojambula wotchuka wotchedwa Justin Timberlake.

Pi ndi Pi Neo amadzaza ndi fungo lachinsinsi lomwe lili ndi zolemba za citrus, mapepala a neroli ndi nasturtium mu Pi ndi zikopa zotsalira zakutchire ku Pi Neo.

Pokhala ndi mfundo zochititsa chidwi, kununkhira kumatha kuchotsa mwambi wina aliyense.

Zatsopano

Zaka zaposachedwapa, zopangidwa ndi zonunkhira zambiri za "Zhivanshi" (amuna) zamasulidwa.

Mafuta onunkhira atsopano mu Mzinda kwa Iye, omwe amachititsa kukhudzidwa ndi chisokonezo ndi kukwiyitsa, akufunira achinyamata achinyamata.

Ndipo kwa omvera akale mu 2013, Gentleman "wamwamuna" Gentleman Only, wokhala ndi zonunkhira bwino, anamasulidwa.

Mtengo wa zonunkhira "Zafaniya"

Chinthu chosiyana ndi mafuta a "Zhuvanshi" (zonunkhira za amuna) ndi mtengo umene ulipo kwa aliyense.

Izi zikufotokozedwa ndi ndondomeko ya mtengo yomwe inkakayendetsedwa ndi kampaniyo motsatira mankhwala ake opangidwa ndi mafuta onunkhira. Komanso, kutulutsa mafuta opangidwa ndi mafuta kumakutetezani kuti muzisunga gawo la mtengo wapakati. Izi zimapangitsa kuti izi zisinthe komanso kuti zisankhidwe, chifukwa ndizotheka kugula mafuta onunkhira anu otsika mtengo mu botolo la 30 ml kuposa 50 kapena 100 ml.