Kodi kulembetsa alt chikhumbo cipangizo bwino?

Aliyense tsamba analengedwa ntchito chizindikiro patsambali - malamulo zimene zinalembedwa mu malo operekedwa chinenero (zambiri HTML). Osatsegula wosuta, nayenso angathe kuwerenga malamulo kusonyeza bwino nkhani yonse kuti tikufuna kubweretsa ndiAmene gwero. Iwo likukhalira kuti mbali zonse za anthu amene tikuwaona pa tsamba, malinga gwero malo amene tiyendera.

kachidindo kukhathamiritsa

Monga momwe mukuonera, aliyense kalata za ndondomekozi, aliyense khalidwe ali ndi phindu. Koma, chochititsa chidwi, izo zimachitika kuti malo si zowoneka muli zinthu zofunika pa kukhathamiritsa (ie thandizo kolowera oyenera injini kufufuza). Chotero wochenjera zingaphatikizepo, mwachitsanzo, alt lingaliro. Iye ali pa tsamba la chuma chochuluka ndi nthawi yakuti osaganizira izo.

M'nkhani ino tikufuna kulabadira monga chinthu ichi ukonde kamangidwe. Apa ife tikuonetserani chimene ndi chofunika chifukwa choyenera kusanja malo, kuwonjezera kupezeka kwake ndi mayiko wosuta mu ntchito nawo pamodzi.

Kodi lingaliro alt?

Tiyambe kuyambira pachiyambi: ife kufotokoza zimene nkhaniyi ndi za ndipo n'chifukwa chiyani tiyenera wamphamvu.

Choncho, kwa kamvedwe ka mawu ndi woyamba kofunika kumvetsa chinenero chizindikiro patsambali HTML. Izi - malamulo pa zimene zalembedwa pa tsamba zofunika, amene, monga taonera kale, ali ndi mphamvu kuwonetsedwa ku osatsegula. chilankhulo zonse imakhala makhalidwe enieni (mwachitsanzo, IMG, alt, wosasintha, ndi zina zotero). Aliyense ali ndi udindo wogwira ntchito ndi wina mchitidwe kamangidwe. Zochita ntchito makhalidwe alt tatchulazi kwa zithunzi, amene angapezeke pa intaneti. Komanso mwapadera, izo analengedwa ndi thandizo nkhani ya zithunzi limene wosuta (mlendo) akhoza kukhala wophweka ndi zovuta kumvetsa kuti mapulogalamu chomwecho pa iwo. Ndithudi inu nokha anakumana ndi mafotokozedwe amenewa - iwo amaoneka pamene inu fungatirani ndi mbewa Cholozera pa chithunzichi.

kufunika othandiza

Kumene, makhalidwe awa ntchito kuchita ndi cholinga chake. Zimene Mumakonda ayenera kufotokoza fano lawolo zosachepera ndi alendowo (ndipo mwina zambiri). Ndipotu, ngati mafano onse zikusowa makhalidwe alt, munthu uyu akhoza ngakhale kulephera zindikirani, ngati zithunzi pa tsamba zidzawonjezedwa malemba ofotokozera. Komano, kufufuza injini crawlers (pamene kanthu alt) kungakhale kwambiri moti kuunikira malo, kuchepetsa pamalo ake nkhaniyo, motero, Sindizakubweretsanso okwanira alendo. Choncho, tikhoza kunena motsimikiza kuti pali kufotokoza kwa zithunzi pa webusaiti zili zofunikira oyang'anira masamba awebusayiti okha, chotero inu simungakhoze kunyalanyaza.

Mabonasi kwa injini kufufuza

Kuti timvetse bwino kuposa opindulitsa Tags molondola wodzazidwa kufotokoza zithunzi, ndi chitsanzo yaing'ono. Mwachitsanzo, malo ndi zithunzi anaika pa izo. Ngati mulibe anawerenga alt khalidwe, wosuta sati kukhudzidwa, popeza Mulimonsemo iye adzaona zimene amaonetsa pa makamaka chithunzi. A sizim'chitikira kwathunthu akuyembekezera mwini gwero, amene amanyalanyaza chidutswa cha pamwamba, chifukwa cha zimene adzautaya kugawana magalimoto ku akalozera zithunzi, mwachitsanzo.

Kodi kulembetsa chobwerapo alt?

Mwaukadaulo, palibe zovuta mudzaze pansi pa chithunzi makamaka kulongosola. Ndi zoonekeratu kuti muyenera kupita mu HTML-mkonzi pa malo anu ndi kupeza chifano malamulo (ikuyamba ndi IMG ndi akumaliza ndi iye). Ndili kachidindo mkati chipika code. Ndi zimenezo, ndi kukumbukira pamene akunena kuti muyenera kulembetsa alt lingaliro. Apa mmene: "alt =" kufotokoza ".

Ngati mulibe ntchito ndi m'ndondomeko woyera, ndi kugwiritsa osiyana "injini" malo (mwachitsanzo, WordPress kapena Joomla), - izo integrates ndi njira yapadera olembapo "violas" imene malo athu adzakumbukira ndi injini kufufuza. Ngati inu kukhutiritsa alt latsopano, pomwe patsamba lanu.

Kodi iwo kulemba mu lingaliro limenelo?

Kumene, pamene muli ndi vuto linalake mankhwala alt khalidwe, simukuliganizira za mbali luso. Nthawi zambiri funso ili linafunsidwa kukachitika kuti ngati oyang'anira mawebusayiti sakudziwa zomwe m'pofunika mwachindunji kuti fano makamaka. Chifukwa cha zovuta kunena zomwe zidzagwiritsidwanso ntchito kuti athandize malo mwa mawu a injini kufufuza.

Zochita pali njira zambiri kuthetsa vuto kulongosola. Munthu amene amagwira ntchito ndi dongosolo mmene, chimene chizindikiritso limangolembedwa wodzazidwa ndi mawu amene tsamba. Mwina izi ndi mchitidwe ambiri, amene Tingaone pafupipafupi. Nthawi zina, mmalo moyang'ana mmene kulembetsa alt khalidwe, wosuta opanda malo awa kanthu. Apa iyenera kumveketsedwa kuti aliyense akutenga zochita zake zimene kufotokoza mwachindunji.

zofunika

Komabe, pali malamulo angapo zofunika (kapena, ngati mukufuna zofunika), chimene munthu akhoza kuika pansi pa khalidwe langwiro zithunzi wanu. Iwo amakhala ndi ochepa zinthu, omwe anafotokoza bwanji ndi chithunzi ndi zithunzi Intaneti.

Mwachitsanzo, choyamba chofunikira ngati - ndi kutalika kwa mawu onse. Ngati mukufuna, mmene anawerenga alt khalidwe, yankho lake ndi losavuta: ntchito zosaposa mawu 2-3. Lemba la kukula uyu adzakhala mu malo oyamba, mwangwiro kuwerenga kusaka loboti (ndi kupanga webusaiti wanu kwambiri relavantnym); Kachiwiri, monga kufotokoza bwino bwino kwa amazigwiritsa ntchito. Gwirizanani, kuwerenga chiganizo lonse, ngati mukufuna kudziwa zimene amaonetsa pa cithunzithunzi, palibe m'modzi adzawona. Wokwanira kuti ndifotokoze, kufotokoza zambiri zomwe akhala akugwira kwa inu ndi makasitomala.

Musaiwale tanthauzo. Ngati inu kufalitsa chithunzi ndi njovu, onetsetsani kufotokoza mtundu wake kapena mbiri; Amufunse nchifukwa chiyani iye chimasonyeza chithunzi ichi kuti inu mukanafuna kuti ndinene izi. Alendo adzakhala zothandiza kudziwa maganizo anu za njovu izi.

Mfundo ina yofunika (womwe unakhazikitsidwa mu njira ya zoyesa zothandiza) - wapadera kwambiri. Ngati mukufuna, mmene anawerenga alt chikhumbo chithunzi, kumbukirani: m'pofunika kusankha wapadera kwa aliyense wa zithunzi pa Intaneti. Mwachitsanzo, kufalitsa zithunzi zitatu mu mzere ndi ofotokoza "Elephant wanga" cholakwika - izo umangozipweteka gwero lanu mu SERP lapansi. Ndi bwino kuitana fano "njovu 1" ndi "2 njovu" kuti adzawalowetsa wapadera kwambiri.

Potsiriza, kumbukirani magawo okha zithunzi mukufuna mmene kuwonjezera chobwerapo alt. Pakuti zithunzi ndikofunika azikumana i - osati laling'ono kwambiri kukula, kuyang'ana m'chombocho. Ndiko kuti, ngati musankhe mawonekedwe, ndiye izo kwa fano lalikulu kwambiri, lomwe nkhani kulemera kwambiri. Alt chikhumbo si chinaneneratu zimene ena kumwetulira wamng'ono kapena chinachake chonga izo.

Search alt

Pomaliza, tinakambirana za khalidwe ofotokoza ena a malamulo a kukonzekera ndi zofunikira za mbali zonse (onse owerenga crawlers) kwa iwo. Tsopano taganizani: kodi kusaka kwa mawu ndi ziganizo kuti ife alembetse pa tsamba lanu? Monga tanenera kale, kufufuza ayenera kupita kwa wokonzeka Nawonso achichepere a mawu amene makamaka kuyamba kukopa makasitomala anu webusaiti. Ndithudi, izi si akwaniritsa, ngati inu mulibe chikhumbo alt. Tengani okonzeka zopangidwa mawu ndi ziganizo zimene zikugwirizana ndi zomwe zili ndi kumanga zithunzi.

Ngati mfundo zimenezi inu simutero ndipo simungathe ndinaganiza za, kuyamba pang'onopang'ono untwist chuma kuyambitsa kufunafuna m'munsi mwa "dzanja mzati" chimene inu mosavuta kulenga malo atsopano. Kuti tichite zimenezi, misonkhano mwangwiro wosakanikirana monga Google Keyword Tingafinye Chida kapena Yandex.Wordstat, lomwe limasonyeza ziwerengero kufufuza mawu osiyanasiyana. "Playing" mwaika awa, n'zotheka kwambiri kukuza gawo la magalimoto kufufuza awo Websites chotero ayamba kuchotsa phindu latsopano. Chinthu chachikulu ndi kuti panalibe vuto zifaniziro zonse zooneka palibe chikhumbo alt.

anapezazo

Choncho, kodi tinganene chiyani za mbali m'nkhani ino chikhumbo M'nkhani? Ndi gawo la chinenero imene munakonza webusaiti losavuta - HTML. Kuchita zimenezi lophweka, monga anafotokozedwa ndi maziko chinenero, zofunika. Kuti akadali anawerenga opatsidwa zithunzi, muyenera kupanga nokha kudzera malamulo gwero. Kapena kugwiritsa ntchito malangizo watsopano, anayamba kutenga mawonekedwe kachiwiri. Chirichonse chomwe icho chinali, monga limasonyeza Tags alt - Nkhani wangwiro phindu mwagwirizana pamene anali okhutitsidwa ndi mlendo ndi mwini wa gwero la.

Dziwani opatsidwa zingachititse alendo watsopano - makamaka zambiri chotero chodabwitsa zimawonedwa mu misonkhano monga Google ndi Yandex Images. Pamene inu alemba pa chithunzi malo Mzimuyo gwero umene chithunzi linatengedwa, ndipo lambiri mlendo. Ndipo izi, ngati inu mukudziwa, n'kofunika kwambiri kuchita m'tsogolo.