Kodi SEO-copywriting: DZIWANI

Kodi munaganizapo pa zifukwa ziti mayankho munzere mu injini Internet kufufuza? Zingaoneke kuti chikalata mwachisawawa, koma izo siziri. Kupanga ndalama kuchokera malo ayenera anapita ndi zotheka chiwerengero chachikulu cha anthu, ndi ulalo malo anapatsidwa mmodzi wa kufufuza choyamba.

Kodi SEO copywriting ndipo kodi izo?

Pali chinthu monga SEO copywriting, ndipo muyenera izo mu dongosolo kulemba nkhani anali mkulu angathe mndandanda wa malo akufuna ndi wosuta kwa search engine. SEO copywriting - ndi kulemba nkhani wokometsedwa (ku England Search Engine kukhathamiritsa - SEO - kukhathamiritsa kwa injini kufufuza). Kukhathamiritsa tichipeza mu kuwayika mu lemba la mawu ndi mbedza zimene iwo ankakhulupirira pamwamba ndipo chimakakamiza kunja ndi kufufuza basi. Ngati mukufuna kuphunzira mmene amapezera kwambiri pa Intaneti, muyenera kuchidziwa SEO copywriting. Kodi SEO-wokometsedwa malemba nthawi zonse mtengo kuposa ochiritsira nkhani zothandiza.

Keywords

Keywords ndi "chinsinsi" kumvetsa zili wa nkhani, amasonyeza kuti akamanena mwachidule olembedwa. Koma pali mbali loyamba: Keywords ayenera zikugwirizana ndendende ndi zimene wosuta akulowa mu bokosi losakira. Ntchito kusankha mawu ndi nzeru kutchula iwo pa lemba la ndicho.

Wokondweretsa makhalidwe a injini kufufuza kusonyeza osati machesi enieni ndi adalowa kusaka kwanu, komanso ofanana. Mwachitsanzo, ngati ife timathandiza Yandex "kugula TV" mzere, malemba ndiye nkhani adzakhala anakumana munali mawu "kugulitsidwa kwa TV." Choncho, nkhani zimene copywriters olembedwa kukhala angathe kuwaŵerenga ndi chidwi.

Sankhani mfundo ndi osiyanasiyana. Ngati mndandanda wa makiyi si wosindikiza copywriter mu chiphunzitso cha specifications luso, mungathe kugwiritsa ntchito misonkhano ya mafunso kufufuza injini kuti atsogolere zochitika za pa.

nkhani Mavoti

Koma pano pali nkhani SEO kwalembedwa, ndipo m'pofunika zimenezo.

• lemba ayenera kukhala lapadera zosowa, palibe plagiarism. Wapadera lemba akhoza kukhala ofunda (a retelling wa nkhani zikupezeka mawu ena) ndi zamalankhulidwe pamene lembalo lili ndi lingaliro wapadera. lemba bwino kukhala wapadera mu muyezo onse.
• Anaikidwa mawu lemba ayenera kuchuluka okwanira, koma osapitirira 5%. Pafupipafupi zosayembekezereka wa makiyi otchedwa nseru malemba. Nkofunika kuti "overdo izo" ndi mawu, kapena ngakhale tsamba lonse ndi malo akhoza aletse search engine.
• Keywords kungakhale mooneka - ndi kulowa mwachindunji mu malemba komanso ndi nkhani kusintha manambala, okonda kupanga ziganizo, etc. - wasukuluka kulowa. Keyword chiŵerengero amatchedwa kuti X: Y, mmene X - chiwerengero cha mizere ya liwuli mu mawonekedwe anakonzeratu (choncho nambala declination), Y - chiwerengero cha limapezekapezeka kuchepetsa.
• Lemba akhale ndi zogwirizana: mutu wake, zili ndi maheda ayenera nawatsimikizira chikugwirizana ndi kukapereka coherent lonse.
• Musaiwale kuti mawu akhale komanso chidwi ndi nkhani, ndipo angathe kuwaŵerenga (izi zikutanthauza kuti ayenera kugawidwa mu ndime, muli mndandanda madontho, mfundo zofunika tiyenera kukhala wolimba mtima).

SEO copywriting - gwero lenileni la ndalama, ndi kuchuluka kwa momwe inu muti mupeze kotheratu kwa inu.