Media kukonzekera - ndi ... Media mapulani malonda. Media mapulani: Zitsanzo

mapulani Media - ndi mbali yofunika kwambiri kwa ndondomekoyi aliyense kusamukira katundu pa msika, kaya ndi watsopano ndi osadziwika mankhwala kapena mtundu otchuka.

Akamanena za mapulani kampeni

Ndizosowa mapulani TV akutanthauzanji njira woyenera kwa chilengedwe, Kusinthaku, ndi kufalitsa uthenga malonda kudzera pa wailesi ndi tingachipeze powerenga ena
yogawa ngalande. M'mawu ena, m'ndandanda wa zinthu zimene chimathandiza malonda bajeti kuti tikwaniritse ubwino pazipita mogwirizana ndi zolinga zikuluzikulu zakuya msonkhano. Komanso, mapulani TV - ichi ndi chimodzi mwa magawo a ndondomeko ya gulu wamba zochita za gulu lirilonse, koma pa nthawi yomweyo, ndondomeko izi sikuti kusankha njira yabwino kwambiri ya kaikidwe ka uthenga malonda, komanso ntchito mtanda kudula zolimba maganizo ndi chuma makampeni mosalekeza. Only pansi malamulo amenewa, mungathe kudalira dzuwa pazipita.

Lingaliro kwambiri popanga mapulani TV ndi dongosolo media, amene amaganizira malonda pa TV zochokera kukwaniritsa Mwachangu pazipita.

magawo a mapulani media

Musanayambe akukonzekera ntchito yapadera imene idzachitike malonda, m'pofunika kudziwa zolinga zazikulu ndi zazing'ono. Pachikhalidwe, ndicho kulimbikitsa utumiki kapena mankhwala pa msika, kuwalimbikitsa kukula malonda, kuwonjezeka ogula kuzindikira ndi kukhulupirika kwa mankhwala kapena mtundu, mapangidwe chifaniziro cha mankhwala, kampani kapena munthu. Zolinga ndi m'kukoma mawu enieni (n'zosangalatsa kumva kapena kuchuluka), sipangakhalenso yodziwika ndi mlingo wa malonda, kukhulupirika ndi kuzindikira chandamale omvera komanso kuyankha kuchokera kwa makasitomala odalirika. Pambuyo chiphunzitso cha ntchito mukhoza kuyamba kulemba dongosolo TV.

Kukafola mwa dongosolo media

Media dongosolo Amakhala ndi zinthu zotsatirazi:

- Kumasulira kwathunthu wa mtundu anasankha malonda.

Childs, njirayi ndi yaikulu kwambiri. Apa inu kusankha njira vuto malonda (ngati malonda zomveka kapena maganizo), chikhalidwe cha Kukwezeleza mapulani (ndi Sonyezani, nemediynaya, zovuta), mwa kundipatsako kwa mauthenga malonda (mawonekedwe zofewa kapena zovuta), mlingo wa kugwiritsa ntchito fano malonda mankhwala (mwachindunji, mosadziwika, zobisika) ndipo T. d.

Onse a magawo awa ofunitsitsa ndi kayendedwe ka moyo mankhwala ndi kuzindikira chandamale waukulu omvera ya mankhwala kapena utumiki, kufunika zotsatira ndi mphamvu ndalama.

Komanso mu gawo limeneli limafotokoza mtundu wa malonda potengera zimene njira Kusinthaku idzagwiritsidwa ntchito kuzindikira. Iwo akhoza zipangizo, video kapena zomvetsera tatifupi, chionetsero kapena kulima-kanthu kusindikizidwa.

Mu ndime yomweyo adzakhala monga makhalidwe onse zapadera, kuphatikizapo zoikamo chandamale omvera, chikhalidwe cha malonda chinthu, kugawa ake chirengedwe ndi mphamvu ya yaikulu ogula.

- Khama la njira kapena njira ya kugawa.

Classic media, malonda pa Intaneti, ndi zina zotero wa BTL D..

- Tanthauzo la mawu a Kusinthaku.

Kuwonjezera pa nthawi okwana zochitika zonse, item izi zikuphatikiza ndandanda wa malonda kulengezetsa pa TV kapena pa wailesi ndi chizindikiro cha tsiku amasulidwe uthenga mu mawonekedwe kusindikizidwa, mawu mbali mu zisudzo ndi nthawi zina la msonkhano.

- Kuona phindu la ntchito malonda.

Mu gawo ili dongosolo TV kujambula ndalama zonse chuma cha chilengedwe, mayikidwe ndi kupititsa posts.

- Kupeza njira ya malipiro.

Kumvera malonda malo kungakhale njira mtanda, ndi kamodzi, tsintho, zochokera zothandizira ndipo T D..

- dzuwa.

Mphamvu ya kampeni malonda anatsimikiza muyezo kukwaniritsa zolinga.

mavuto Kodi kuthetsedwa mapulani TV?

media kukonzekera ntchito zotsatirazi:

- zinthu mawunikidwe (motsimikiza magawo a chandamale omvera, zinthu msika, mpikisano, mwayi malonda, etc ...);

- mawu a zolinga za kampeni malonda;

- magawo ndi kukonza mapulani ndiponso atakhala nthawi chimango awo kukhazikitsa;

- tanthauzo la njira kufalitsa uthenga malonda;

- motsimikiza Mwachangu anakhumba pamaziko a zizindikiro zazikulu za mapulani ndi atolankani;

- Kugawilidwa kwanthaka wa bajeti.

Zosintha TV mapulani

Media mapulani malonda kungakhale ongolankhula ndi othandiza. Zovuta zikuphatikizapo gawo ongolankhula ya mawerengedwe ntchito malonda yokopa, deta ndiponso pokonza magawo onse sekondale pamaziko a njira zamakono zowerengera.

Mbali othandiza kumaphatikizapo kale ntchito mwachindunji ndi makampani kasitomala, kukhazikitsa ndi mchirikizo wa zinthu zonse anakonza pansi msonkhano. njira Mkhalidwe mapulano othandiza TV kumathandiza kupulumutsa bajeti pa nthawi yomweyo kukwaniritsa zolinga zonse. Ndiyamika kafukufuku, mauthenga malonda ali m'magulu potengera nthawi ya ntchito, magulu a katundu, nthawi anaonetsa, zomwe zina amapereka njira zambiri zomveka kulengedwa kwa dongosolo TV.

zizindikiro ofunika kwambiri popanga mapulani media

- Kukonda kapena TVR mtengo - kuchuluka kwa chandamale omvera onse, zomwe ndinawona umodzi wa chochitika TV panthawi ina, munthu amene akanakhoza kumuwona iye.

- Wamphamvu & Cover (kukula ndi Kuphunzira) - chizindikiro cha chiwerengero cha anthu amene anali kuona kapena kumva uthenga malonda mu nkhondo yomweyi.

- TRP - chonse mlingo, masamu ndi chandamale gulu anapatsidwa.

- OTS - angathe chizindikiro chiwerengero cha nthawi kuti uthenga kuonekera.

- GRP - Uwerenge mlingo wa zotuluka zonse za uthenga malonda pa TV onse misonkhano limodzi.

- pafupipafupi (ukhondo) - chiwerengero cha mauthenga malonda, umene funsani munthu aliyense wa chandamale anafuna omvera.

- Index T / U (kugwilizana index) - kuchuluka mabuku omvera ku chandamale gulu kuti mabuku onse omvera.

- CPP - mtengo kusanja mfundo mtengo wa kukwaniritsa cholingacho.

- CPT - chithunzi mtengo zikwi ojambula.

A azimuth latsopano popanga mapulani media

Mbali ina yamtunduwu mapulani TV ndi zolengeza pa Intaneti. M'nkhaniyi, intaneti mukhoza kutengedwa ngati imodzi mwa malo uthenga malonda. Ndi popularization ake, ndi malowedwe yaikulu mu moyo wathu wa tsiku ndi tsiku, anakhala pafupi mmodzi wa kumitu m'gulu mapulani TV. Zitsanzo za ntchito njira zosiyanasiyana kugawa. Zimakhala ngati malonda contextual, ndi mayikidwe a mbendera, Pop-ndi zambiri. Media kukonzekera - ndi ya ntchito malonda, chanzeru njira zomwe ndi lofunika zikuluzikulu za Kukwezeleza mankhwala bwino.

ndi atolankhani kukonzekera msonkhanowo tichitenji?

mapulani Media - ndi mbali yofunika aliyense ntchito malonda. Ndipo TV kulemba dongosolo ndicho chinsinsi bwino zolinga. Kodi TV mungathe mapulani akuyang'ana mu kuchitapo? Mwachitsanzo, taganizirani ndandanda uthenga malonda za chochitika pa wailesi. Tiyenera kudziwitsa anthu za kutsegula golosale. Pamaso tingadziwire wailesi adzakhala nsanja athu kuti akomere kufunika kuliganizira bwino ndi kumvetsa wanu chandamale omvera, kaya akukumana muyezo wathu.

Monga ulamuliro, kutsegula kwa sitolo ndi chidwi kwambiri pa mabanja a anthu a m'badwo uliwonse. More malonda amenewa lakonzedwa omvera wamkazi. Choncho, tsiku lino, ndife chidwi wailesi olimbana akazi. omvetsera awa udzagawika zigawo ziwiri: amayi ndi ntchito madona. Kumvetsera wailesi masana, pamene ankagwira ntchito mu ofesi kapena pakhomo, choncho splurge pa nthawi zodula mu nthawi yaikulu sizimatanthauza. Kodi dzuwa kwambiri chingapezeke chifukwa pafupipafupi kubwereza. Ndalama, mukhoza kukana malonda kumapeto kwa sabata kapena kuchepetsa chiwerengero cha kubwereza.

Pachikhalidwe akuitanira pa wailesi ndi bwino kuyamba palibe pasanafike masabata awiri zisanachitike boma. Utolankhani dongosolo mfundo zimenezi zikuoneka kuvomerezedwa, chifukwa chiwerengero cha masiku, kuchulukitsa ndi chiwerengero cha kubwereza kwa mmodzi wa iwo, Mzimuyo kuchuluka kwa ndalama zofunika. ndalama ndime ayenera amasonyeza mtengo wa chilengedwe cha malonda.

Konza moyenera ndalama malonda msonkhano, mukhoza kupereka wailesi okwana kapena tsankho tsintho. Mwachitsanzo, mungathe kupereka iwo kulengeza mu golosale anu kwa nyengo zina za nthawi. Iwonso akhoza kugwirizana kuchepetsa ndalama malo umodzi (wailesi) kwa kopanira wanu wailesi, kapena kuika malonda anu mwa ulele.

Pambuyo pogwira ntchito yapadera imene idzachitike malonda anatsimikiza ndi ntchito zake mogwirizana ndi zolinga anafuna ndi mlingo wa zipambano zawo.