Ndalama ya Starbucks ku Russia

Kupititsa patsogolo ndikudziwika kwa chizindikiro cha mtundu wa chizindikiro ndi ntchito yofunikira kwambiri kwa bwana wamalonda kapena wogulitsa malonda amene watenga kale malingaliro ake pazochitika za lingaliro latsopano la bizinesi. Koma palinso njira yina yowonjezeretsa bizinesi yanu - kugwiritsa ntchito chizindikiro cha kale, choyesedwa zaka zambiri. Kuwongolera kapena kugulitsa, kwenikweni, - kugula kuchokera kwa mwiniwake wogulitsa ndi wotchuka ndalama kuti azichita bizinesi pogwiritsa ntchito chizindikiro chake. Ubwino wa malonda oterewa ndi ovuta kuwunika kwambiri. Pogwiritsa ntchito mtunduwu, wogula (franchisee) amapeza njira yothandizira yokhayokha, chodziwika bwino cha bizinesi, ndipo ngati ndi funso lokhazikitsa ntchito yophika chakudya, ndiye maphikidwe olimbitsa thupi.

Mtsogoleri ndi kubwezera mofulumira kanthu kwa chilolezo ndi bizinesi yamalonda. Ambiri "amphona" akudyera mwaufulu malonda a ndalama, ndithudi, akutsatira mwatsatanetsatane malamulo onse a permis.

Komabe, omwe akukonzekera mgwirizano wotere ndi kampani yotchuka ya ku America ya Starbucks ku Russia, angakumane ndi mavuto ena. Ndi chiyani chomwe chikugwirizana ndi momwe angagwiritsire ntchito mafilimu a mtundu wachilendo?

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Mmodzi mwa opambana kwambiri ku America, mndandanda wa nyumba za khofi za Starbucks, wotchuka kunyumba ndi kuzungulira dziko lapansi, sizomwe zimakhala zochepa kwambiri ku malo odyera a McDonald. Makhalidwe abwino a "nyumba" a malowa, khalidwe lapamwamba la zinthu zoperekedwa, malingaliro abwino kwa aliyense ofuna chithandizo ndi mndandanda wosiyanasiyana ndizo zomwe zimapangitsa kuti nyumba za Starbucks zikhale zofunikira kwambiri. Pakati pa alendo a Starbucks mumatha kukumana ndi anthu odziwika bwino, ndipo chofunika kwambiri kuti kampaniyo ikhale galasi - galasi yogwiritsira ntchito mowa, imakhala kale ndi mafilimu ambiri a Hollywood ndi ma TV.

Mbiri ya chizindikiro: kuchokera ku sitolo yaying'ono kupita ku chizindikiro cha America

Mbiri ya khomo lamakono la nyumba ya khofi linayamba mu 1971 ndi sitolo yomwe inatsegula ana atatu a American American ku Seattle. Pa nthawi yomweyi, amalonda akubwera ndi chizindikiro chomwe tsopano chikudziwika padziko lonse lapansi - chisomo chodziwika bwino kapena siren pamtundu wobiriwira.

Chotsaliracho, chodziwika kwambiri pogulitsa nyemba za khofi ndi zipangizo za khofi yapadera, sizinali zotchuka ndi anthu okhalamo poyamba. Chirichonse chinasintha pamene sitoloyo inali ndi mtsogoleri wina Howard Schultz - munthu wamalonda yemwe anapanga Starbucks momwe iye aliri lero. Ndiye amene adapanga lingaliro latsopano la Starbucks - kugulitsa khofi mu makapu, kwa nthawi yoyamba ku United States. Pambuyo pake, kale pokhala mwini watsopano wa chingwe cha Starbucks, Schultz adadza ndi kukhazikitsidwa kwa malo onse.

Ndondomekoyi "Starbucks" imamatira kufikira lero. M'magulu pansi pa zojambulajambulazi, malo amkati ndi osangalatsa a nyumba yoyamba ya khofi nthawi zonse amatha kubwerekanso, nyimbo zomwezo zimaseweredwa, ma Wi-Fi amapatsidwa, ogwira ntchito ndi olemekezeka komanso ochezeka kwambiri, ndipo zakumwa zonse ndi zakudya zimakhala zapamwamba kwambiri. Izi zikugwiranso ntchito ku nyumba iliyonse ya khofi kumene Starbucks ikugwirira ntchito, mosasamala za dziko limene malowa ali.

Nanga, kupatula khofi, mungagule mu khofi "Starbucks"

Maziko okhala ndi zolemba zobiriwira "Starbucks" amapereka alendo osati kapu ya khofi yoyamba. Sitolo ya khofi imakhala ndi tiyi yambiri komanso zakudya zamitundu yosiyanasiyana, zokometsera zozizira komanso zozizira. "Makhalidwe" a masewera a America amaphatikizapo masangweji, muffins, pastries, cheesecake, makeke, zakumwa zofewa. Zokopa zapanyumba zakunja "Starbucks", chilolezo chimene chimaperekedwa ndi kampani ya ku America, kuwonjezera mndandanda uwu ndi zakudya zakomweko za dziko kumene malowa ali.

Chinthu chosiyana cha phindu ndizochitika za msika wa khofi. Ndi logo ya Starbucks mungagule chinthu chachikulu cha kampaniyi - mphete ya pulasitiki ya mugolo ndi zakumwa zotentha, komanso trinkets zosiyanasiyana: badges, mugs, caps ndi zina zambiri.

Ndalama "Starbucks" kunja kwa US

Yambani posungirako: "Starbucks" - imodzi mwa makampani omwe akunena kuti sakugulitsa malonda, chidziwitso cha izi ndi ngakhale pa webusaitiyi ya webusaiti ya khofi. Komabe, pazinthu zonse za Starbucks zomwe zikugwira ntchito m'mayiko oposa 60 kuzungulira dziko lapansi, pafupifupi 60% sizinayang'ane ndi kampani ya ku America, koma amagwira ntchito pansi pa "chilolezo chovomerezeka", omwe ali ndi ufulu wogwiritsira ntchito chizindikiro ndi teknoloji.

Ku Ulaya, komanso kudziko lakwawo, kukakamizidwa kwa sitolo ya khofi ya Starbucks, sikunaperekedwe kwa aliyense. Kuwonjezeka kwa intaneti kuno kuli kokha chifukwa chopezeka ndi ofesi yayikulu ya malo odyera ochepa ndi ma tepi.

N'chifukwa chiyani kuli kofunika kugwirizana ndi Starbucks?

Ngakhale kuti kukwaniritsa chilolezo cha Company Starbucks ndi ntchito yovuta kwambiri, palinsobe zopempha zambiri zogwirizana ndi kampaniyo. Choyamba, izi zimakhala chifukwa cha kukongola kwa alendo kwa alendo, kubwerera mofulumira pazinthu zonse zachuma komanso mbiri yabwino ya malo a khofi. Kuphatikiza pa mwayi wotsegula malo ogulitsira khofi pansi pa chizindikiro chotchuka cha Starbucks, chilolezo cha kampaniyi chimapatsa abwenzi ake ubwino wambiri:

• Maphikidwe apadera a zakumwa, zozizira ndi kuzizira;

• Kufikira pazitali zambiri za intaneti ya Starbucks;

• Mwayi, pokambirana ndi kampaniyi, kuti mugwirizane ndi zakudya zamakono za dziko;

• Thandizo ndi ndondomeko kwa maphunziro a ogwira ntchito;

• Malingaliro opanga mapangidwe a mkati mwa bungwelo, malingana ndi miyezo yomwe anthu ambiri amavomereza;

• Kuyankhulana popanga chikhalidwe chokongola, chodziwika kwa magulu onse a Starbucks: nyimbo, utumiki, ntchito ndi alendo ndi zina zotero.

Starbucks nyumba za khofi ku Russia

Ndalama yoyamba "Starbucks" inapezeka ku Russia posachedwa, mu 2007. Kwa nthawi yaitali, likulu la Russia linakhalabe mzinda wokhawo womwe mungathe kukaona malo ogulitsira khofi omwe akugwira ntchito pansi pa chilolezo. Ndipo mpaka lero, kukwaniritsa mgwirizano wa chilolezo chogwira ntchito ku Russia ndi kovuta kwambiri kuposa m'mayiko ena ambiri. Chifukwa cha kusungidwa kwa bizinesi ya Russia ndi ngakhale tsankho ndi kampani "Starbucks" siibisala - kutuluka kwa mtundu uwu m'dziko lathu kunayambika ndi mayesero akuluakulu a kampani ina ya ku America yomwe ili ndi fakitale ya Russia yomwe inangopereka chizindikiro cha nyumba ya khofi mu 2004.

Vuto lalikulu ndikuti palibe njira yodziwira momwe angapezere chilolezo cha Starbucks ku Russia, komanso mtengo umodzi. Kugwiritsa ntchito kulikonse kumaganiziridwa payekha, kukambirana pa kuchuluka kwa msonkhanowo kumachitidwa mwachindunji ndi wopempha.

Kuti mukhale franchisee, wofunsira ku Russia adzalankhulana mwachindunji ndi oimira kampaniyo, asiye kugwiritsa ntchito webusaiti yathu yotchedwa Starbucks mu Chingerezi. Pogwiritsa ntchito, kuphatikizapo kufunitsitsa kugwirizana ndikutsatira malamulo onse, muyenera kuwonetsa deta yanu, ojambula, dzina la kampani yanu (ngati mulipo), fotokozani zomwe mukuchita mu bizinesi ndi mwayi wa ndalama panthawiyi.

Starbucks imafuna mgwirizano

Mndandanda wa nyumba za khofi umadziwika ndi bizinesi yake. Zofuna zapamwamba zimapangidwira nyumba za khofi zokha, komanso mabungwe omwe amapatsidwa The Starbucks franchise. Makhalidwe omwe kampaniyo imapereka ndalama zonse zopanda malire, kwa wina angaoneke ngati zosatheka. Kotero, mukhoza kupeza chilolezo mwa kutsatira zotsatirazi:

• Wopemphayo ayenera kukhala ndi malo abwino: osachepera 60 mita mamita. Madzi, malo okondweretsa a mzinda waukulu, khomo la khomo lili kumbali ya kum'mwera kapena kummawa. Pano, kukonda kumaperekedwa ku malo omwe ali ndi malo ofunikira kwambiri - sitimayi, sitimayi, maunivesite, zipatala ndi ena.

• Kukhalapo kwa ndalama zokwanira za ndalama zaulere.

• Mpata wochita mgwirizano udzawonjezeka kwambiri, kupatula ngati wopemphayo ali kale ndi malonda. Mwachitsanzo, mukukhazikitsa bwino bizinesi.

• Choyamba, zopempha kuchokera kwa anthu odziwika ndi opambana zakhala zikuganiziridwa.

Koma ngakhalenso ngati chilolezocho chikuvomerezedwa ndipo ntchitoyo inayamba kugwira ntchito, kampaniyo imayesetsa mwamphamvu nthawi zonse kukwaniritsidwa kwa zikhalidwe, ubwino wa mankhwala ndi mautumiki operekedwa. Chifukwa chosasunga malamulo onse ogulitsa khofi, nambala ya Starbucks ikhoza kuchotsedwa.

Kodi Starbucks mtengo wamtengo wapamwamba wogulitsa ndalama ndi ndalama zingati?

Mbali ina ya mgwirizano ndi nyumbayi ya nyumba za khofi ndikuti Starbucks franchise imafuna ndalama zolimbitsa. Malingana ndi akatswiri, makonzedwe ndi mapangidwe a mita imodzi ya khofi nyumba zidzawonongedwa ndi madola 2,000. Gawo la "mkango" la mtengo wapamwamba, ndithudi, likugula zipangizo zofunika ndi mkati mwa kukhazikitsidwa. Mtengo womwewo umaphatikizapo mtengo wogula zinthu, zomwe, monga mukudziwa, ziyenera kukhala zoyenera kwambiri.

Choncho, ngati tiwerengera ndalama zoyambirira zomwe zidzakhazikitsidwe mu bungwe la nyumba ya khofi, popanda kulingalira mtengo wa malo, tikhoza kunena kuti "Starbucks" ku Russia idzatenga madola 150 mpaka 180,000.

Kodi ndalamazi ndizopindulitsa bwanji? Malingana ndi zomwe zinachitikira malo ogulitsa khofi a Starbucks omwe akugwira ntchito mumzindawu komanso ku St. Petersburg, zikhoza kutheka kuti ndalama zonse zimalipidwa mokwanira panthawi yamalonda, pafupifupi zaka ziwiri.