POS-zipangizo - ndichiyani? Mitundu ya POS-zipangizo. Kupanga ndi kupanga POS-zipangizo

Malonda amayesetsa kugwira ogula paliponse, ndi zinthu zofunika kwambiri mu kulimbikitsa khalidwe la wogula ali chilolezo malonda mfundo. Malonda hardware Masitolo malo otchedwa zipangizo POS. Mayankho funso: POS-zipangizo - ndichiyani ndi mmene anapangidwa? Ife chimatanthauza mitundu ikuluikulu ndi mbali ya zonyamulira izi.

POS-zipangizo: icho chiri ndi chifukwa chimene iwo ayenera?

Kukula kwa otsatsa malonda kumabweretsa maonekedwe a mitundu yosiyanasiyana ndi mayina. Kwenikweni, akuti «POS-zipangizo" amatanthauza mfundo ya zogulitsa - malonda mfundo, ndipo izi zosiyanasiyana malonda amanena za onse amene ali mchitidwe m'misika kamangidwe. Angapezeke mu malo lalikulu kugula ndi masitolo ang'onoang'ono, iwo apangidwa zimakhudza khalidwe la ogula pa nsonga ya kugula.

Mbiri ya zikamera wa POS-zipangizo

Making mu sitolo malo uwoneka pafupifupi pamodzi ndi masitolo kwambiri. Kale kwambiri Zapakati, mukhoza kuona kamangidwe ka makomo kuti masitolo njira kwambiri wopepuka. Poyamba, awa anali chizindikiro, Tags mtengo, koma pang'onopang'ono mwayi ndi zosowa za kuchuluka malonda, ulimi wa POS-zipangizo wakhala ambiri. Boom malonda pa POS chikugwirizana mkubwela kwa ogulitsa kudziletsa utumiki m'zaka za m'ma 20. Ndipo popeza mapeto 21 a. kupanga POS-zipangizo amakhala makhalidwe ubiquitous malonda.

Features nzeru za POS-zipangizo

malo malonda malonda zambiri amaona chinthu achilengedwe a mkati panyanja. Choncho, wogula sizimawoneka kukanidwa kapena anakwiya mauthenga osiyanasiyana malonda mkati sitolo. A choyambirira ndi nkhani TV kukumana ngakhale chisomo cha ogula, chifukwa iwo kumuthandiza kusankha.

ntchito

Pa POS-zipangizo malonda anatumizidwa ntchito zosiyanasiyana:

- kukopa chidwi cha ogula ndi mankhwala ena. mawonekedwe omveka ndi kuyika mu malo makamaka loonetsa kulola POS-zipangizo kuunikila mankhwala ena mwa anthu ambiri pa maalumali sitolo.

- Chikumbutso kufunika kugula: malonda m'madera potuluka kapena pansi pa malonda angadwale malonda chifukwa chakuti wogula amapeza zinthu zimene anaiwala.

- The wofuna kupanga chinthu pompano: zokhudza kuchotsera ndi kukwezedwa amakankhira wogula kugula mankhwala pa mphindi ino.

- Navigation ogula pansi malonda: Magulu mankhwala anatchulapo kulola alendo musati kusochera mu sitolo, kuthandiza kupeza mankhwala bwino ndi kulenga chilengedwe omasuka.

- magawidwe ritelo danga: nsoka wa malo ndi maalumali mu dipatimenti kaŵirikaŵiri kumachititsa amaonera danga bwino kwambiri.

- Sinthani njira makasitomala mwa sitolo: malonda yapadera kubweretsa wogula mwachindunji mankhwala.

- Ndipo mwangwiro ntchito malonda: kuukitsidwa ndi zokhudza mankhwala, ntchito pa memorability ndi recognizability a mtunduwu.

Ubwino waukulu

Ubwino POS-zipangizo ndi kuwala, iwo ali mwangwiro chimakopa tcheru, ndipo kuti ogula ayenera kudziwa zambiri pamene kupanga chinthu. Ndipo ankafuna munthu chimalimbikitsa owonjezera kusankha osiyanasiyana m'malo mwa chinthu makamaka. Choncho, malonda ngati sayambitsa kuyabwa ndi kukanidwa (pamene bwino ntchito) ndipo analandira mosangalala ndi wogula, si kudziwa kuti zizindikiro owala, mbendera, wobblers, etc. - ndi malonda.

zone malawi

Tsopano kuti ife funso lakuti "POS-zipangizo -? Ndichiyani" Tiyang'ane pamalo amene iwo akhoza kuoneka. Pali mabacteria zingapo:

- Panja Group. Izo ziri zonse zimene zikusonyeza kuti wogula kuli kubwereketsa lapansi. Zimakhala umavumbula, mayikidwe a zizindikiro msewu ndi msewu, kuno mulinso kapangidwe ija, denga unsembe, signage. Ngakhale ena ofufuza amanena kuti posachedwapa mitundu ya malonda panja.

- polowa gulu. Izi zikuphatikizapo kapangidwe pakhomo zonse sitolo, ndi zizindikiro, zomata pa zitseko, mabokosi ndi ashtrays pakhomo, zipilala.

- Trade Hall. Izi zikuphatikizapo navigation, Mobiles, pansi zithunzi, mapanelo magetsi.

- yotulukira malo. Ichi ndi "otentha" malo amene amalimbikitsa kugula zinthu mopupuluma, poyimitsa pano anayikidwa, kusonyezedwa, Ndalama zogwirira.

- kuwerengetsera Zone. Chilolezo cha katundu mayikidwe ndi kofunika kwambiri chifukwa malonda, kotero pazikhala zambiri mudziwe kuthandiza ogula m'madera amenewa akhoza adzaikidwa mtengo Tags, wobblers, olankhula zopanda alumali, poyimitsa ndi poyimitsa.

Mitundu Traditional wa POS-zipangizo

Tsopano ndi nthawi yoganizira zosiyanasiyana malonda pa mfundo zimene anam'gulira. Popeza malondawa amagwira ntchito zambiri, pali mitundu yosiyanasiyana ya POS-zipangizo. Ndipo kutukula adzapitiriza kuyambitsa njira zatsopano kugwira chidwi cha wogula yekha.

Kuyambira m'ma 20, ulimi wa-zipangizo POS chifukwa mapangidwe mitundu miyambo malonda amenewa. mitundu zikuphatikizapo Tags mtengo, posters, nthandala, maalumali ndi zizindikiro. Lero, mtundu wa atolankhani akusintha, pali zipangizo zatsopano, angwiro mfundo za ubwenzi Choncho funso: "POS-zipangizo: ndichiyani" komweko, ndi Sizotheka kumvetsa ngati chodabwitsa ananena kuti malonda. Choncho, kuwasindikiza poyimitsa ndi maalumali, totsegulira malonda mu ngolo ndi madengu chifukwa kugula kapena makobidi ogula si kuvomereza malonda, koma izi ndi njira kwambiri kumasula mankhwala ku mpikisano.

mitundu zamakono

Lero, chitukuko cha POS-zipangizo - ndi lonse malonda mafakitale. Luso mwakhama kulimbikitsa malonda dera. Technology limakupatsani kulenga wapadera POS-zipangizo. Kodi ndi mmene tingagwiritsire ntchito pansi pa malonda sangathe nthawi zonse kuyankha ngakhale akatswiri. Mwachitsanzo, apadera 3D-chamoyo kapena zomata pansi kulola kukumbutsa ogula la mankhwala mu mfundo zimene anam'gulira.

Kuti mitundu masiku ano akhoza kukhala malonda POS-zipangizo:

- jumbo. Izi kufufuma zitsanzo mankhwala padziko lonse zikuluzikulu. machenjerero oterewa kuyang'ana zochititsa chidwi kwambiri, kukopa tcheru, ndi osavuta kusonkhana ndi zoyendera.

- Mobile. Kupanga POS-zipangizo za mtundu uwu si yosafuna zambiri, koma zotsatira si mkulu. Inaimitsidwa kapangidwe amalola mankhwala kukankhira pafupi ndi maso a wogula.

- Mwakhama zithunzi. Iwo akutchedwanso kanjedza kukula, chifukwa iwo ali zithunzi za anthu otchulidwa kapena nyenyezi malonda kukula anthu.

- Yatsani mabokosi. thandizo amachokera malonda panja, ndi kuunika kwa gawoli ndi uthenga malonda.

- Pallars. Ndi dongosolo amakona anayi ndi onsewo kuwayika malonda kali mbali 4.

- Akrilayts. Iwo anatsindika ndege lalembedwa ndi mtundu dzina. Iwo akhoza adzaikidwa pa maalumali ndi poyimitsa.

Pofufuza mwayi otsatsa ndi kupeka njira yatsopano ayambitse malonda pansi shopu, choncho pali media monga nekhengery - pepala mphete ndi uthenga malonda, wolema pa makosi a mabotolo, maso sankafuna - zithunzi zosiyanasiyana, dividers, zizindikiro, aikidwa pa katundu maalumali , zomata zomata osiyanasiyana amene akhoza adzaikidwa kulikonse.

zipangizo

Makampani otsatsa malonda nthawi zonse pofunafuna zipangizo kwambiri ndi otsika mtengo kwa TV malonda. kupanga POS-zipangizo umisiri kukhala zovuta kwambiri ndi kuyengedwa, cholinga cha kusanduka ichi - kukwaniritsa Mwachangu pazipita. Malonda amayesetsa kukhala waphindu ndi ndalama. Nkhani kwambiri lomwenso ndi mitundu yonse ya pepala ndi makatoni. Tags, posters, Flyers, mbendera angathe kukhala a thicknesses osiyanasiyana pepala. Makatoni zimapangitsa dispensers kwa timapepala ta, malonda waima, waima, kanjedza kukula. njira yosindikiza angagwiritsidwe ntchito mosiyana malinga ndi mfundo ya nthandala. Kutalikitsa moyo wa onyamula ntchito lamination.

Pulasitiki - chuma chinanso kwambiri. Kuyambira inu mukhoza kuchita pafupifupi chilichonse .. The maalumali, poyimitsa, Mobiles, wobblers, etc. Yopanga wa POS-zipangizo za nkhaniyi kwambiri ndalama. onyamula pulasitiki ndi okwera mtengo kusiyana ndi pepala, koma moyo wawo ndi zambiri.

Kodi zipangizo zatsopano monga akiliriki, kuunikira LED, LED-gululi ndi backlight, Neon kapangidwe ndi ngakhale "pepala amagetsi."

zinthuzi n'zotheka Poonjezera kwakukulu kuwala kwa ziwembu, motero kuonjezera mphamvu ya malonda pa mfundo zimene anam'gulira.