The chinenero malonda ndi zochititsa

Aliyense wa ife ali anakumana tsiku ndi malonda pa TV, pa wailesi, pa msewu, etc. Ndithudi, anthu ochepa ndikuganiza, chifukwa malonda wina akuti kumwetulira ndi chidwi, ndi zina chabe zosasangalatsa kapena kukhala opanda chidwi.

M'pake otchedwa chinenero malonda kuti amalola kuti bwino yosokoneza chikumbumtima anthu, kukankhira iye chigamulo kugula chinthu makamaka. maziko ake ntchito osati ogula malonda, komanso m'bwalolo ndale, chifukwa chofunikira akanali yemweyo - kukopa chidwi ndi angachititse chidwi omvera lonse.

Kumene, chinenero malonda ali akhale ophunzira, chifukwa ndi chodziwikiratu kuti wogula angathe akufuna kugula mankhwala a kampani, amene akuvomereza mu timabuku ake pulayimale zolakwa kalembedwe. Koma ife sindikuyankhula za galamala, tonse tiyenera kuphunzira pasukulu, koma zinsinsi achilendo ntchito ndi otsatsa, kupanga kuyitana mmwamba mavidiyo kapena zikwangwani lokopa.

Tsopano pali mtundu wa maonekedwe stylistic malemba malonda, lomwe linakhazikitsidwa mchikakamizo yogwira ndi wamakani ndi amphamvu Kukwezeleza yachizungu.

Nthawi zambiri copywriters kukopa tcheru kuti mankhwala, athe kulemba zoseketsa komanso zoseketsa lemba malonda. Mwachitsanzo, kodi maganizo anu ndi mawu akuti: "? Lembani mphamvu ndi vivacity tsiku lonse" Gwirizanani, ndi hackneyed ndi banal chiphunzitso cha njira iliyonse, koma chifukwa cha kale ndipo sindikufuna kudziwa, osati chidwi. Koma ngati mumvera malonda akuti: "Agogo anga kachiwiri chinagwa kuphwando nkhuku ndipo ngakhale anachenjeza kuti adzabwerera okha m'mawa," limapezeka pa nkhope yomweyo kumwetulira ndi chidwi losavuta la munthu ndikudabwa chimene icho.

Koma sindikuganiza kuti nthabwala chabe magwero a chilengedwe cha malonda, ndi thunthu cholakwika, wotero nayenso ndi mmodzi wa njira kukopa tcheru ndi kulenga chithunzi zabwino katundu anagulitsa. Kawirikawiri kwambiri showiness anatulukira malonda lemba mwina osati kukopa ndi mtima omvera ndipo amachita zimenezi ayenera kukhala njira mosamala kwambiri pomanga wina akuti.

Nkofunika kudziwa kuti chinenero malonda ntchito zonse ku kulenga dzina sitolo, ndipo zikuthera mawu kugwiritsidwa pa phukusi imene ife kuwonjezera kugula. Pankhaniyi, pa nkhani iliyonse ntchito subtleties kuti amakulolani cholinga.

Koposa zonse, kwambiri zimadalira mmene lathuli malonda. Mukhoza mosamala kusankha mawu abwino, koma pamene izo zifika kusindikiza kapena chizindikiro pa sitolo, zimadalira ngakhale pa zimene mitundu wakhala akuyendera.

makampani ambiri amawononga ndalama zambiri kuti alenge bwino malonda chiphiphiritso, amene waukulu ntchito - choti ogula kuthekera ndi kuwalimbikitsa kuchitapo kanthu. Chiphiphiritso, kawirikawiri amakopa chidwi cha anthu 70% kuposa ponenera ina iliyonse, choncho mawu aliwonse ndi osankhidwa kulenga pempho bwino kuti apeze molondola "pa chandamale."

Features wa chinenero malonda kwagona kuti salandira ntchito Zonyansa ndi kutukwana, ndi odzikonda okha anthu kwambiri kwambiri, ngakhale ambiri adzamvetsera malonda zimenezi, koma nthawi yomweyo mu malingaliro chikumbumtima ati apange fano zoipa kampaniyo, kuti sangathe kuzitsogolera kuti kuchuluka phindu ndi zolowa.

Komanso ntchito mpheto ndi m'mafanizo. Mwachitsanzo, ife nthawi zambiri mawu akuti: "kuposa TV chabe," "mitengo yabwino", etc. Mwanjira mozizwitsa zimathandiza!

Zinenero mpheto - ichi chiri chimodzimodzi chimene chikufunika kuti otsatsa, chifukwa iwo bwanji chikumbumtima anthu, akukankha kugula. Mawu kuti odana nafe kuti munagula, zochokera chakuti iwo ali kuyitana, monga "fulumirani, okha tsopano ndi yekhayo ndi ife ..." "nthawi yoyamba ..." etc.

The chinenero malonda amasunga akadali kwambiri zinsinsi kuti mukhoza kumvetsa, ngati kumizidwa yekha mu dziko lino zovuta ndi chinsisi cha mpheto.