"Turskidki.ru": ndemanga ndi nsonga kwa apaulendo

Russia mukufuna kupita. Mu malo ambiri alendo a dziko Chirasha umalamulira zinenero a mitundu ina. Chifukwa ntchito mkulu wa ku Russia pa kuyenda kunja ikupita patsogolo Intaneti ntchito zosiyanasiyana zokhudzana ndi makonzedwe a misonkhano kuyenda. Imodzi mwa makampani ambiri odziwika bwino ntchito mwa malangizo amenewa - kampani "Turskidki Tochka Ru" (nduna webusaiti kupeza n'kosavuta). Alendo akupemphedwa kupanga maulendo pa kuchotsera kwambiri.

About

Otsimikiza "Turskidki Tochka Ru", ndemanga imene nthawi zambiri amapezeka pa maonekedwe Intaneti ndi maulalo apaulendo, wakhala ukugwira ntchito kuyambira chiyambi cha 2000s lapansi. malo a kampani kapena mu ofesi (kampani ali ndi maudindo m'mizinda ikuluikulu Russian) Kodi buku maulendo mayiko osiyana ndi osiyanasiyana ntchito ndi kuchotsera kwambiri.

Pakati yaikulu msika pamaso dera kampani "Turskidki.ru" - Moscow (mayankho ochokera anthu za zinachitikira ntchito misonkhano ya likulu chopezeka maukonde nthawi zonse).

Business Model

System "Turskidki.ru" kwakukulukulu anaikira apaulendo amene ali ogwiritsa yogwira Internet. Iwo amakonda buku maulendo Intaneti ntchito chipangizo aliwonse - yamakono, piritsi, PC. The Russian Intaneti kusungitsa msika anapanga zitsanzo zitatu za zimachitika pakati angapatse ntchito alendo ndi kasitomala apaulendo. Poyamba, mukhoza kupita ku malo woyendetsa - ndi athandizi mwachindunji misonkhano. Chachiwiri, pali njira ndi kugula ulendo ndi mkhalapakati (bungwe). Chachitatu, mukhoza pamanja kuphatikiza ulendo, buku malo mu hotelo, kugula tikiti ndi chitupa cha visa chikapezeka a.

The kampani "Turskidki.ru" akuthamanga gawo lachiwiri - ndi mkhalapakati pakati pa kuchuluka kwa ntchito ndi makasitomala. Malinga ndi mapangano bungwe, kampani analandira kuchuluka kwa malonda ulendo, ngakhale ndi kuchotsera kwa woyendetsa lapansi. Komanso, ndalama kwambiri akubweretsa kugulitsa makadi kuwasindikiza kukhulupirika.

kulunjika kuchotsera

Otsimikiza "Turskidki.ru" (ndemanga ya apaulendo ambiri akutitsimikizira izi) Mwina mumachotsera amapanga, monga magwero osiyanasiyana, 50% ya mtengo choyambirira ulendo wa.

Wosasintha - pamene munthu wapaulendo zimapangitsa khadi, ntchito zimene mungalandire zocotsera kuyenda kumayiko zenizeni pa ntchito yeniyeni. Kuchotsera mu "Turskidki.ru" system (maganizo a makasitomala ambiri nthawi zambiri zinkakambidwa pofuna mbali iyi) adzapelekedwa osati kuyenda, komanso pa ndege lapansi.

makadi kuchotsera

Nthawi, "Turskidki.ru", osati kuwerenga kuchotsera muyezo pa kusungitsa kuyenda, akupereka yekha kuchotsera chitsanzo zochokera malonda matchati. Mwachitsanzo, monga Classic (kufaniziritsa kuchotsera 5%), Gold (kuchotsera 7%), ndi Business (kuchotsera 10%). Classic khadi - yotsika mtengo, motero, Business - zonse zodula. Mwina akugwira magawo zimene apaulendo akhoza kutenga zina za mitundu ya makadi kwaulere (koma akamaziwononga - mwachitsanzo, ngati inu kulowa "Turskidki.ru" administrated ndi gulu mu maukonde chikhalidwe).

Kodi kusankha ulendo woyendetsa ndi kuchotsera?

Kwenikweni chimene malo akuperekanso "Turskidki.ru" - ulendo kufufuza mwa maganizo ambiri ku ntchito. msika zokopa alendo akatswiri amakhulupirira kuti muyezo kwambiri kwa kusankha maganizo enieni akhale pa mtengo ndi mawu ena ndi zinthu zoperekedwa ndi woyendetsa lapansi. msika Akatswiri amalangiza kulabadira zinthu zingapo kuti kudziwa kudalirika kwa katundu ntchito kuyenda.

Choyamba, ndi nthawi ya kotheratu msika. Companies kuti ndi zambiri malonda, monga ulamuliro, anayesa ndi maukonde anayesedwa okondedwa, choncho mosavuta kuthetsa mavuto ndi apamwamba kuposa mabungwe achinyamata. Komanso, akatswiri amanena, chakuti kampani wopyoza zovuta vuto la 2008-2009 zaka pamene msika zokopa alendo wagwa kwambiri, zingasonyeze bata ake wachibale.

Chachiwiri, akatswiri amalangiza kukhala watcheru wa nsembe mtengo kwambiri (ndi zodula). Kwa ena, nthawi zambiri cholinga ndi chidwi zifukwa anthu sindikufuna kupita mu njira ina mu mzinda kapena hotelo, kupanga mathithi ndi mtengo wa ulendo woyendetsa (kapena kuwonjezera kuchotsera ku bungwe kuyenda).

Chachitatu, pamaso Posankha akupereka makonde monga "Turskidki.ru", ndi zofunika kupita pa webusaiti woyendetsa ndi kupeza kuti zinthu misonkhano kupereka kuyerekezera iwo. N'kutheka kuti ntchito zosiyana kupereka zosiyana ntchito (mwachitsanzo, olimba munthu mu mtengo ulendo zikuphatikizapo kulanda ku bwalo la ndege, ndi zina - palibe) ndi mtengo wofanana ulendo mu malo omwewo. Kumene, m'pofunika kuwerenga, kukambirana ndi bwana wa "Turskidki.ru" apaulendo ndemanga za zinachitikira maulendo kugula.

mayendedwe

Ambiri mwina kupeza malo pa kuchotsera kuti mayiko monga Greece, Egypt, Thailand, Arab Emirates United, komanso kuchotsera pafupipafupi ndi China, Israeli, Netherlands, Dominican Republic.

Palinso coupon umapatsa pogwiritsa otchuka ski mu France, Switzerland, maulendo kuti Scandinavia. Nthawi zambiri, kukula osachepera kuchotsera ulendo - 10%.

Kodi zingamuthandize ichi chitsanzo cha ntchito?

Malinga ndi ziwerengero ofufuza ', pa mzere maulendo kusungitsa kwa Russia chaka chilichonse umakhala ndi wotchuka kwambiri chida apaulendo. Kukula kwa msika, akatswiri amanena, chifukwa chakuti kuchuluka Intaneti malowedwe (onse yikidwa mawaya ndi lamya) mwachangu osauka Intaneti malonda, kukhala ndi chizolowezi cha anthu ambiri ku Russia kugula mu masitolo.

M'mayiko ena, gawo la pa Intaneti kusungitsa mu msika zokopa alendo anafika kufunika chidwi: 60%, mu Europe, mu US - 30-50%. Great kutchuka kwa gawo lino mu India - kumene gawo la pa Intaneti kusungitsa a dongosolo la 30%. Akatswiri amakhulupirira kuti pali zifukwa kuganiza kuti msika Russian adzafika ntchito yofanana. Ziwerengero akupereka chifukwa kulankhula za ndithu motsimikiza kuti: Ofufuza ena, mu 2009-2012, gawo ili naikula mu Russia ndi zina 4.6.

Ngati ife azimwa mbali ya malo online, ndiye buku wake mu 2013 pamene masamu mu Komiti Yomanga Yachigawo anali biliyoni 36,2 rubles. (About 34,8% a msika Intaneti wotuluka zokhudzana ndi kulembetsa kuyenda). Kwenikweni, monga maulendo ( "phukusi") anapambana 30,5% ndi chithunzi cha rubles biliyoni 31,7. Akatswiri akhala analemba kuti pafupifupi 80-90% ya ntchito alendo asankhidwa pa Intaneti, ku Russia amakonda kulipira mu maofesi a ntchito ndi wothandizila kuyenda. Mwina n'chifukwa chake ndi pamaso pa kalikiliki "olumikizidwa ku makina" mwa kutsegula maofesi m'mizinda yambiri, ndipo limapereka kampani "Turskidki.ru". ndemanga Makasitomala a kampani zilipo pa Intaneti, nthawi zambiri monga ndemanga ponena za mlingo wa utumiki mu udindo umenewo.

Features wa Russian msika Intaneti kusungitsa misonkhano kuyenda

Malinga ndi akatswiri ambiri Russian ulendo ntchito mulibe mokwanira otukuka Internet zomangamanga kuti conveniently buku maulendo awo. Russia okha, akatswiri kunena, koma safuna kukhulupirira Intaneti malipiro, choncho kupita ku maofesi a ntchito ndi mabungwe. Komabe, monga momwe ndemanga zawo Intaneti zambiri makasitomala kampani "Turskidki.ru", webusaiti yovomerezeka ya kampani ndi yabwino kwambiri kuti ntchito.

Mkulu-mapeto gawo mu Intaneti kusungitsa misonkhano kuyenda - ndi kugulitsa matikiti (mu 2013, ku Russia ntchito pa kugula awo Intaneti $ 4.7 biliyoni). Achiwiri kukula gawo - kusungitsa mwa mahotela (2,4 biliyoni). Monga maulendo amenewa - biliyoni 0,3 ndipo ngakhale ang'onoang'ono kuposa gawo patsogolo kugwirizana ndi kugulitsa matikiti njanji (0.9 biliyoni). Buku okwana Intaneti kuyenda ntchito msika Akuti ku Komiti Yomanga Yachigawo, wopangidwa 2013 a $ biliyoni 8.3 (pamene msika zokopa alendo lonse - 45 biliyoni).

msika Outlook

Akatswiri ena, ndi apaulendo Russian ali tcheru kwambiri uthenga ku dera la malonda alendo. The bankirapuse za ntchito yaikulu amakhudza mlingo wa kukhulupirira Russia kugula maulendo, makamaka pa Intaneti. Komabe, pali mfundo ina ya view.

wolalikira ndikukhulupirira kuti mtengo wotsika wa maulendo Intaneti (komanso phindu apamwamba kwambiri mu adiresi kuti ntchito ulendo poyerekeza ndi mapulani palokha kuyenda) akadali akuzisunga bwino ntchito yake ngati chinthu kwambiri kwa apaulendo Russian. ndemanga zambiri "Turskidki.ru" njira zina akutitsimikizira izi - anthu ndi chidwi mwayi kupita kudziko lina mtengo.