Bean Boozled - maswiti kwa kampani yosangalatsa. Osati kwa mtima wofooka!

Bean Boozled - maswiti, kukoma komwe kumakupangitsani kuti mutengeke ndi zosangalatsa zosasangalatsa ndikunyansidwa. Kodi kusakanizika kuli kotheka? Kodi kununkhira ndi kulawa kwa masokosi akuda mu maswiti kumakopa chidwi cha odziwa bwino ntchito? Chifukwa chiyani?

Bean Boozled - kuzindikira kwa malingaliro amatsenga kuchokera kudziko lamatsenga ndi ufiti

Kafukufuku wa zamalonda a akatswiri ogulitsa akatswiri adatsogolera kwa wamatsenga Harry Potter. Kusangalatsa kwa zaka makumi awiri pa ntchito za Joan Rowling sikuti kumafooketsa, koma kumakula kokha. Dziko lamkati la Hogwarts lachinsinsi (sukulu ya amatsenga ndi amatsenga) ndi lochititsa chidwi m'zinthu zonsezi: kubereka kwawo kwa moyo weniweni tsiku ndi tsiku ndilo tchuthi lamakono komanso lachinsinsi.

Bean Boozled - maswiti a otchuka kuchokera mu 1869 fakitale ya jelly Jelly Belly. Iyi ndi bizinesi ya banja yomwe inapatsa dziko "kutafuna nyemba", choyamba popanda kukhuta ndi kunyezimira, ndiye_ndi kudzaza ndi chokoleti. Zopadera za mankhwalawa ndizoti nyemba iliyonse imadziwika ndi chizindikiro cha Jelly Belly.

Makhalidwe oyambirira a nyembawa akukula "kuzungulira" kuzungulira dziko lonse lapansi: amalemekezeka, amalowa m'kamwa mwawo ndi manja ochepa, amaledzera ndi kuwuka, amadya chakudya cha m'mawa ndi chakudya chamadzulo, amakula, amayenda, amasangalala, amawopsyeza, amawayang'anitsitsa amame, Kuseka.

Koma Bean Boozled - maswiti, omwe amayesedwa mosamala. Zosangalatsa zimachoka: kukondwa, pamene kukoma kumakhala kosangalatsa, komanso kumakhala kosangalatsa komanso kukwiya pamene kudzaza nyemba za dzira lovunda, masanzi, chiwombankhanga, udzu, khutu lakuda, centipede, dzira lovunda, mkaka wowawasa, tchizi ndi nkhungu.

Bean Boozled - maswiti, okonzedwa ndi omanga opangidwa kuchokera kutafuna jelly Jelly Belly

Ng'onoting'ono ya nyemba ya nyemba inagwiritsidwa ntchito ndi kampani pang'onopang'ono. Lollipops mu mawonekedwe a nyemba anali ndi zokonda zachikhalidwe: mabulosi, timbewu timchere, timatope, vanila, zipatso. Ma nyemba Otafuna Jelly Belly poyamba anali opanda mafuta okwanira, pokhapokha powonjezerapo mafuta a jujube ku jujube. Kuwonekera kwa kudzazidwa kunakhala kosangalatsa kwambiri koyambitsa confectionery, ndipo patapita nthawi nyembazo zinakhala njira yosatha mu kampaniyo.

Chimodzi mwa zovuta zachilendo chinali kukoma kwa mapukoma ndi batala. Chikhumbo cha chilengedwe cha wogula aliyense nthawi zonse chidzakhala mwayi woyesera zosakaniza ndi zokoma. Mapangidwe apamwamba ochokera pa 34 mpaka 360 magalamu amakwaniritsa zosowa zosiyanasiyana ndi mwayi.

Masewera a "World of Sweets", operekedwa ndi Jelly Belly

Ogulitsa malonda a kampaniyo anawona chidwi cha achinyamata (osati iwo okha) mu zikhumbo za "dziko la asing'anga ndi amatsenga", atalingaliridwa mwatsatanetsatane ndi wolemba Harry Potter, wolemba Joan Rowling, kenaka anabweretsanso mwatsatanetsatane ndi otsogolera mafilimu opusa.

M'malo osungirako zamatsenga "World of Sweets" (yotengedwa ndi Joanne Rowling), ophunzira ndi aphunzitsi a Hogwarts sanangotenga confectionery, mowa, ndi zina zotero, komanso amavomerezedwa, kukambirana nkhani zatsopano, kuwongolera, kuwongolera. Zosangalatsa (osati ndendende) zokoma za maswiti zinali nkhani yododometsedwa ndi onyoza - oyang'ana anali chidwi ndi zomwe zimachitika ku kukoma kodabwitsa.

Kampaniyo mu 2008 inaganizira malingaliro osazolowereka a ogulitsa ndipo sizinali zolakwika. Maswiti "okondweretsa" Bean Boozled, atasinthidwa monga mwa nthawi zonse, anachititsa kuphulika kwa chidwi chenicheni pakati pa achinyamata komanso pakati pa mafilimu achikulire. Kuchokera mu 2009, zokonda zosasintha zasintha mbali: zowonongeka zatsopano zakhala zikuchotsedwa, ndipo chinachake chatsintha.

Zokoma za maswiti Bean Boozled

Malingaliro a masiku ano opanga opanga amapereka njira zotsatirazi:

• Kukoma kwa zakudya zamzitini zamzitini ndi nambala yachiwiri ku pudding chokoleti ;
• Aroma a skunk - ku fungo lokoma la licorice;
• Dzira losungunuka - ku mapulasitiki ndi batala;
• Centipede (centipede) - nambala yachiwiri ku buluu;
• Earwax - ku peyala yonyezimira yowonongeka;
• Mapulogalamu a ana aang'ono - kokonati yokoma;
• Kuwombera - kumapichesi okoma;
• Zosakaniza (moldy) tchizi - ku kukoma kwa caramel;
• Aroma a nsalu zatsopano zapensulo - ku banki yokongola;
• Mankhwala amphamvu odzola mavitamini - kumpotobuluu.

Mu maonekedwe, sikutheka kunena mtundu wa maswiti okhala ndi confectionery weniweni, ndi chiyani-ndi "choipa, chokongola." Chabwino, ngati choyamba chinali chokoma, chachikhalidwe, mdzanja, ndiye kuchokera ku mtundu umodzi womwe mungathe kuwaluma mwachikondi. Ndipo ngati mosiyana?

Momwe zimakondwera ndi nyemba zamasamba zinasintha Bean Boozled

Mu 2008, kukonda koyamba kozizira kunayambika. Mafuta onunkhira a "m'badwo woyamba" anali: skunk, mazira ovunda, phula la khutu, chinsalu cha mwana, shavings pencil, mankhwala opangira mano, kusanza, tchizi wochuluka, tsabola wakuda.

Mu 2009, zakudya za agalu zam'chitini komanso kukoma kwa centipede zinawonjezeredwa, odzola za mtundu wa earwax ndi wakuda wakuda.

Mu 2013, mafuta onunkhira a masokosi ndi udzu amawonjezeka.

Mu 2016 zatsopano zinalengedwa: mkaka wovunda ndi mkaka wowawasa. Fungo lonunkhira sizinapangidwe kawirikawiri ku kusakaniza.

Kodi ndingagule kuti zitola ku Jelly Belly?

Maofesi oimira a kampaniyo amalembedwa pafupifupi m'mayiko onse. Bean Boozled ingagulidwe ku Moscow osati m'masitolo akuluakulu ogulitsira malonda ogulitsira malonda odziwika bwino, komanso m'magulu amtundu komanso m'masitolo ogula. Ndi zophweka komanso zotsika mtengo kugula zinthu kudzera pa intaneti. Mitengo - kuchokera ku rubles zikwi mazana atatu kapena zitatu, malingana ndi kulemera kwake, pali maswiti ndi masewera (roulette), pali magalasi omwe amapereka nyemba yachitsulo pambuyo pa kupwetekedwa. Mawotchi a Bean Boozled ku St. Petersburg nthawi zambiri amalamulidwa ndi kagulu ka ogula komwe amakhala pafupi, kapena kudzera mwadongosolo. Izi ndi zotsika mtengo kwambiri.

Zogulitsa zamasitolo zimakondweretsa kupereka zonse zamapipi kuchokera ku Jelly Belly, popeza mankhwalawa amagulitsidwa kwa miyezi khumi ndi iwiri.