Eni masitolo Intaneti bwino mfundo "e-malonda", kotero iwo mwinamwake kudziwa yankho la funso «e-malonda -. Zomwe ndi" Koma ngati inu muyang'ana mu Ndipotu pops mmwamba zambiri mokoma ndi akuti zikuchoka timapangira tanthauzo.

E-malonda: ndichiyani?

Lingaliro ambiri motere: pansi pa e-malonda amanena za njira zina yochitira malonda, yokhudza kulolerana angapo a ntchito kugwiritsa ntchito deta digito mu Dongosolo la katundu kapena makonzedwe a misonkhano / ntchito, kuphatikizapo Intaneti.

Choncho aliyense malonda ndikupeleka, womwe wapangidwa ndi njira zamakono zolankhulirana.

E-malonda system (e-malonda dongosolo) ndi mtundu wa sayansi, amene amapereka ophunzira dongosolo mungachite zotsatirazi pa Intaneti:

• opanga ndi ogulitsa katundu / misonkhano - nsembe zopezera zinthu zawo kwa ogula osiyanasiyana, komanso phwando ndi processing malamulo kasitomala;
• makasitomala (ogula) - kupeza ndi kusankha pamanambala muyezo Internet ya katundu ndi ntchito chidwi mtengo ndi dongosolo.

Nthawi zambiri izi kumafuna gulu la mabanki kwa malipiro amagetsi.

The Gawo la e-malonda

E-malonda zikuphatikizapo:

• ntchito;
• deta kuwombola;
• mauthenga (kudzera imelo, fax, deta HIV ndi fax);
• kuika ndalama;
• pakompyuta Catalogs, akalozera, matabwa uthenga;
• dongosolo deta;
• utumiki uthenga;
• njira zamakono;
• ntchito zambiri;
• Intaneti, etc.

Ubwino ndi ubwino E-Zamalonda

Mwatsoka, ngakhale mu m'badwo wa sayansi mkulu pali anthu amene amakwanitsa kuti: "Sindikumvetsa newfangled e-malonda, ndichiyani ndipo n'chifukwa chiyani anafunika konse? Ine kugwira ntchito mu njira yakale. "

Mwamwayi, monga gulu, ndipo ngati "zinyamazi" awa zilipodi, kuti bizinesi awo pa mfundo ya "mawu a pakamwa" ndi kokha "chifukwa" popanda kupita malo enieni. Voliyumu ya e-malonda ikukula mofulumira, monga kukula kwa okonda e-malonda, ndilo kokha ndemanga zabwino. Ichi ndi chifukwa zambiri ubwino ndi phindu:

• kwambiri yafupika malonda ndi kupeza ndalama (malonda malamulo) ndalama;
• kuthetsedwa vuto la remoteness ya wogulitsa ndi wogula wa malo Kupititsa;
• zikhalidwe kukhazikitsidwa kwa mogwirizana ndi mwachindunji gulu msika;
• zikamera wa n'zotheka kulowa msika dziko mabizinezi ang'onoang'ono ndi sing'anga-kakulidwe;
• msika amakhala mandala: onse ochita malonda yomweyo kupeza zofunika mfundo zonse: mitengo mankhwala, mawu yobereka, kupereka kupikisana Makampani;
• Business kuchoka "ku mithunzi": pafupifupi vuto la criminalization njira msika, msonkho kupeŵa, etc.

E-Zamalonda nsanja ndi kupezeka ntchito

Ntchito akutsatiridwa e-malonda pakati pa mabungwe alamulo, awiri ndi anthu, komanso pakati pa mabungwe ndi anthu.

Nsanja machitidwe a e-malonda ophunzira, poyamba pa zonse, Intaneti kugula.

Chifukwa kuli gulu e-malonda msika ntchito ntchito malonda awa ndi wotuluka:

• Mwanjira mbewu pakati makasitomala odalirika ndi ogulitsa;
• kukhazikitsa kuwombola pakompyuta wa nkhani;
• makonzedwe a chisanadze ndipo pambuyo malonda kuthandiza makasitomala amene anagula mankhwala mu sitolo Intaneti (kwa makhalidwe a mankhwala misonkhano, malangizo opaleshoni, kutsiriza ndi ndemanga ndi maganizo makasitomala);
• Mchitidwe wa kugulitsa katundu / ntchito / ntchito;
• Pakompyuta malipiro yogula (by kutengerapo pakompyuta ndalama ndi banki);
• yobereka kasamalidwe katundu, kuphatikizapo wogula;
• udindo Management ntchito ndi misonkhano.

Kuchuluka kwa ntchito e-malonda

Minda ya ntchito imene e-malonda, ndi yosiyanasiyana:

• Internet Marketing;
• Intaneti kugula;
• malonda ntchito, monga mwa dongosolo la chuma (kapena mautumiki), kukonzekera ndi malipiro;
• Kuthandizana makampani akuluakulu pa webusaiti limodzi;
• Administration Business Organization (msonkho, miyambo mapulogalamu, zokambirana, etc ...);
• mlandu;
• mayendedwe ndi mmene kukumana;
• mayankho ochokera makasitomala, amakambirana.

misinkhu m'zigawozo e-malonda

E-malonda ikuchitika misinkhu zotsatirazi:

• dera;
• dziko;
• International.

Chachikulu kusiyana gulu la ntchito malonda pa aliyense wa milingo izi si mu zili zamakono (chifukwa e-malonda ikuchitika pa Intaneti, ndipo padziko lonse mu chikhalidwe), ndipo malamulo.

Pa msika yachilendo (monga kuyenera mkati) kuti kugwiritsa ntchito e-malonda dongosolo penapake zovuta. Ichi ndi chifukwa kusiyana mu dongosolo misonkho, kuwerengera ntchito miyambo ya malamulo a m'mayiko osiyanasiyana.

Category e-malonda

gulu la malonda akhoza kugawidwa mu mitundu 4 e-malonda:

• malonda ndi malonda (malonda ntchito);
• malonda ndi ogula (malonda ogula);
• malonda ndi makonzedwe (Business Administration);
• ogula ndi makonzedwe (wosuta ndi yoyendetsa).

Mwachitsanzo, ponena kuti "malonda ntchito" makampani kuti ntchito Internet kuti muzikachita madongosolo kwa masapulaya, kulandira ndi invoicing ndi malipiro.

Mtundu wa "ntchito kwa ogula" - ndiye muyezo Intaneti sitolo anthu, mwa kulankhula kwina, ikuimira e-ogulitsa malonda. Tikumbukenso kuti ndi mtundu ambiri malonda tsopano.

Potchula "mayang'aniridwe abizinesi" amaphatikizapo maopareshoni onse ikuchitika pakati pa mabungwe ndi mabungwe a boma. Mu Russia, chitsanzo momveka bwino ndi malo a utumiki msonkho (zikusonyeza kuthekera kuwombola amagetsi) kapena maulalo a zogula anthu ndi tendering.

View "wosuta ndi makonzedwe" kokha anayamba kufalitsa: ndi wotuluka onse ikuchitika pakati pa anthu ndi mabungwe a boma. Amadziwika utumiki Russian "Intaneti boma" kapena "zipata za mtchalitchi", mwachitsanzo.

Choncho, ife apeza malingaliro yaikulu ya e-malonda, ndi, kukula ndi zisudzo kiyi.

ePN chitsanzo cha bwino e-malonda

Mmodzi wa wotchuka ndi otchuka mu Russia zitsanzo za e-malonda ndi-Zamalonda ndi mauthenga othandiza Network (EPN).

ePN ndi malonda nsanjayo Chili zosiyanasiyana mapulogalamu Othandizana ena waukulu ntchito e-malonda (mwachitsanzo, eBay, AliExpress).

Mayendedwe ntchito zoti motere:

• oyang'anira mawebusayiti iliyonse (zingakhale Banda kapena mwini ina ya mwini tsamba lanu) linalembedwa mu dongosolo;
• afika kugwirizana ake;
• Izo zikuyika kachidindo wapadera pa tsamba awo - pali bwenzi boma la anasankha malonda e-malonda othandiza Network;
• zotsatirazi kutembenuka kwa malo;
• amapezera kuchuluka kwa aliyense kugula malo anu mlendo amatchedwa ndi kugwirizana Othandizana.

WP e-Zamalonda

A ambiri anthu tsopano chidwi pa e-malonda mu malo oyamba chifukwa choti kulenga ukonde anu malo, wapadera Intaneti sitolo zogulitsa a malonda awo. Kuonana ndi kufunika kukula, kutukula anadzipereka kulenga e-malonda Chinsinsi (M'manja e-malonda). Kodi amaona pansipa.

Chitsanzo china Chinsinsi WordPress e-malonda. Ndi galeta logwwiritsa pokagwira ntchito pulogalamu yowonjezera kwa WordPress (mmodzi wa anthu otchuka machitidwe kasamalidwe okhutira), anafuna makamaka kwa chilengedwe ndi gulu la amakhala). Kwathunthu kwaulere ndipo amalola alendo kuti kugula pa webusaiti.

M'mawu ena, pulogalamu yowonjezera izi zimathandiza kuti kulenga pa Intaneti sitolo (zochokera WordPress). Izi pulagi-mu e-malonda ali onse zofunika zipangizo, zoikamo ndi njira zogwirizana ndi zofuna ano.