Henkel - mankhwala apamwamba kwambiri!

Masiku ano, msika wa malonda padziko lonse uli wokonzeka kupereka ogula ndi zinthu zogulira ndi ndalama zonse. Posankha chinthu chamtengo wapatali, wogula amamvetsera osati kokha ndi zida zapamwamba ndi chitetezo, komanso momwe izi kapena mtunduwo wadzikhalira. Mmodzi mwa makampani ofunidwa kwambiri ndi ufulu angaganizidwe kuti Henkel. Zogulitsa za mtundu uwu zakhudzidwa kutchuka kwa madola mamiliyoni ambiri chifukwa cha kugulitsa kwakukulu kwa katundu ndi khalidwe lawo lapamwamba.

Koma kodi kampaniyo imapanga chiyani kwenikweni? Kodi ndi phindu lanji pa opanga ena?

Large assortment - chigamulo chofuna nthawi zonse

Kulowa mu sitolo yachizolowezi ya mankhwala apanyumba, pamasamba olemekezeka kwambiri mukhoza kuona katundu wa kampaniyo Henkel. Zogulitsa za kampanizi zidagawidwa m'magulu atatu akuluakulu:

• Zizindikiro;
• Kulumikizana ndi njira zina zothandizana;
• Zodzoladzola ndi mankhwala osamalira.

Zaka zinayi zapitazo kampaniyo inalowa muyeso ya makampani mazana asanu ndi awiri ogulitsa malonda ndipo inatenga malo okwana 486 kumeneko.

Woyambitsa fakitale ndi Fritz Henkel, yemwe adapititsa ku mtundu wina mu 1876. Pakati pa anzake a Fritz anali ndi abwenzi ena awiri omwe anasonkhanitsa pamodzi ufa woyamba wa chilengedwe chonse. Kampaniyo inagwira bwino ntchito, idakwera makasitomala mofulumira, ndipo pofika m'chaka cha 1907 anatha kupanga mtundu woyamba wa kutsuka kwa ufa . Izi zinapangitsa kuti pakhale kulengeza mwamsanga kwa mtundu wa Henkel watsopano. Zogulitsirazo zinali ndi chiwonongeko chachikulu ndipo zimabalalika mofulumira kwambiri pakati pa ogula. Kuwonjezera pamenepo, amene anayambitsa kampaniyo nthawi yoyamba amagwiritsa ntchito malonda komanso amalengeza katundu wake, akuuza makasitomala za makonzedwe ake ndi katundu.

Kodi chizindikiro lero ndi chiyani?

Kuwonjezeka kwa kampaniyi kutchuka kunapangitsa kuti mu 1995 Henkel Gulu likhale ndi mankhwala odziwika bwino a tsitsi la Schwarzkopf.

Mndandanda wa katundu wa mtunduwu wawonjezeka kwambiri, chifukwa tsopano zogulitsazo zinali zogulitsa pamsika monga Schwarzkopf & Henkel ndipo anapeza pakati pa omvera a ogula awo. Kotero, tsopano zonsezi zinalandira maina awo ndi mayina, ndipo malonda onse a Henkel anagawidwa m'magulu. Mankhwala, omwe amatsuka ndi kuyeretsa, omwe amadziwika kwambiri mpaka lero, ndi Persil, Losk, Pril, Bref, Vernel. Izi sizingowonjezera pokha, komanso zotsekemera za mbale, komanso ma air conditioners for washing.

Koma izi sizinthu zonse za Henkel. Zodzoladzola ndi mankhwala osamalidwa ndi zinthu monga zinthu monga Fa (kuthira mafuta, shamposi, anti-spirits), Taft (lacquers ndi tsitsi), komanso njira zina zomwe zimatchuka kwambiri za Kuwala, Indola, got2b, Natural Styling, IGORA System , Silhouette, Bonacure, OSiS, Seah.

Gulu ndi zamakono

Koma palinso zinthu zina za Henkel, zomwe zikukhudzana ndi kukonzanso ndi kukhazikitsa. Choncho, gulula lotchuka kwambiri limatengedwa kuti ndi "Nthawi". Makamaka anthu ambiri amakonda kumanga komanso kusakaniza Metylan, Ceresit, Pritt. Tinawonjezeranso mndandanda wa makina opangidwa ndi zitsulo zamakono Makroflex, Thomsit, komanso katundu wa Teroson, Dorus Liofol. Komanso mu chiwerengero cha mankhwala a Henkel ndi Optal, Loctite, Technomelt ndi P3. Ngati ogula ali ndi chidwi chokhala ndi tizilombo ta tizilombo toyambitsa matenda, ndiye kuti kampaniyo ili ndi chitukuko chake pansi pa zolemba za Hysol ndi Multicore.

Kuchokera pa izi ndi zosavuta kumvetsa momwe mtundu wa Henkel wotchuka umagwirira ntchito. Mndandandanda wa malemba omwe akuphatikizidwa mu chiyambi chake akukwaniritsidwanso. Kampaniyo imakhala ndi ndalama zambiri kuchokera kuzinthu zomwe zimaperekedwa kumadera onse a dziko lapansi, choncho zimatchuka kwambiri.

Chithunzi cha Henkel ndi khalidwe lovomerezeka

Koma nchiani chomwe chinapangitsa kuti kutchuka koteroko? Kodi izi ndi zosangalatsa zogulitsa malonda? Ayi ndithu. Zogulitsa za mtundu umenewu zinakhala zofunikira ndipo zogulitsidwa chifukwa chakuti zili ndi khalidwe lapamwamba, zili ndi mitengo yokwanira komanso zili ndi zizindikiro zake. Zikuwoneka kuti mankhwala apakhomo ali ovulaza, koma izi ndizopadera za mankhwala a Henkel. Anatha kupanga zinthu zonse zotetezedwa kwa anthu, koma ndi khalidwe lomwelo ndi lothandiza. Mukufunika kuchotsa zinyansi kuchokera pamapope, mbale ndi zovala? Othandizira adzabwera a cleaners Henkel. Kodi mukufunikira kukonza nyumba? Odzola, chithovu chomanga ndi kusakaniza kowonongeka kudzakhalanso othandizira kwambiri. Chabwino, kwa iwo amene akufuna kusintha zinthu zawo zaukhondo, ndi Schwarzkopf & Henkel omwe ndi omwe akufuna kupereka chisankho chawo. Makhalidwe apamwamba ndi chitetezo cha katundu wa kampaniyi akuyang'aniridwa ndi maphunziro mazana. Mtundu uliwonse uli ndi chiphaso chapamwamba, chomwe chimatanthauza kuti mukagula chinthu chotere, mungatsimikize kuti ali otetezeka komanso ogwira ntchito.