Kugulitsa ndi chiyani? Sale katundu. kugulitsa mtengo

Anthu ambiri amakhulupirira kuti wogulitsa wabwino kanthu ndi malonda, koma mfundo zambiri likukhalira kuti mankhwala mankhwala ndewu. Malinga mtundu mndandanda wa woyang'anira malonda uyenera kukhala ndi makhalidwe chosiyana munthu. Kumvetsa zimene zinachititsa kusiyana kumeneku, m'pofunika wofufuza tanthawuzo la "kugulitsa" tizidziwe mitundu yonse ndi mbali ya ntchito yovuta.

Mavenda ntchito mu ogula misa msika, monga sprinters amene amalamula liwiro la kanthu, ndipo chiwerengero chawo, pamene malonda makampani timu chofunika kwambiri kuti kugwirizananso yaitali wokhulupirirana ndi cholinga maximizing phindu.

Kugulitsa ndi chiyani?

Pa akamanena za mfundo za kagwiridwe ka ndi chuma ndikofunika kumvetsetsa, chifukwa cha chidziwitso cha chikhalidwe chake ndi magawo kukhazikitsa ndi kuchuluka zimatengera. Akatswiri ambiri amakonda tanthauzo zotsatirazi: Zogulitsa - kuipidwa ya miyeso zotsatira za masomphenya a kasitomala dziko kulenga mu maganizo ake ndi maganizo muyenera kwa mankhwala, amene iye akhoza kuzitenga pa zinthu zake ndalama. The pazipita kasitomala phindu ndi phindu wogulitsa ndi mwana'yo.

Kodi B2B?

Kuchepetsa B2B ali English chiyambi: Business kuti Business, ndiponso limasonyeza chikhalidwe cha chikoka zachuma ndi pazankhani pakati pa mabungwe alamulo. The pomasulira - malonda ndi malonda. Kodi kugulitsa B2B? Izi ndi gawo msika kumene malonda si lolunjika pa mapeto wosuta, ndi malonda ena. Kuti, mu mawonekedwe zowombetsa mkota wa B2B akuti kukumana uliwonse wa ntchito, makasitomala ndi mabungwe alamulo.

Kodi B2C Marketing?

Poganizira akamanena za malonda ogulitsa, ndi nthawi tipeze chimene kugulitsa B2C. Mawuwa komanso anaitenga ku chinenero English: Business kwa ogula, ndipo umaimira mawonekedwe a malonda kudzera malonda mwachindunji kuti owerenga mapeto. The pomasulira - bizinesi kwa ogula. Zimenezi zimathandiza malonda bizinesi ndi intermediaries fewest, imbaenda chinawonjezeka profitability. Mu dongosolo asapita anamanga pa "Business Makasitomala". Mwachidule, ndi kugulitsa katundu ndi ntchito mwachindunji mapeto a ogula awo.

Tsopano muyenera kudziwa zinthu zofunika kwambiri pa awiriwa mitundu mwapadera wochita malonda ntchito.

mabuku osiyanasiyana

malonda Direct ogula nthawi zambiri okha bajeti ena amene amalolera nthawi yocheza anthu. poleka tingasonyezere monga kuchuluka kwa ndalama m'matumba a ogula. Amalonda komanso ndi akanagwiritsa ntchito yaikulu makampani ndalama, amene malire ndi kukula kwa zolowa za bungwe. Kugulitsa mankhwala malonda zosonyeza, ndi mahandiredi kapena masauzande zidutswa. Choncho, tinagulira galimoto kwa munthu wamba - ndi chinthu chimene kumachitika kokha kangapo pa moyo wake, pamene wamalonda zolinga makampani angathe akugula ochuluka a iwo, ndi ndalama panthawi imodzi kwambiri noticeable.

ogula Luso

Amalonda ndi akatswiri ogula, amene akudziwa bwino nkhaniyo, zomwe zigwiritsidwe ntchito anatigula awo, ubwino wake onse ndi kuipa. Komanso, iwo akhoza kundifunsa ndi akatswiri palokha. Popeza anasankha kugula, mwini akudziwa kale magawo enieni katundu, ndiyo njira yabwino kwambiri zosowa zawo malonda. Ogula anthu sangakhale ndi ulaliki lalikulu, mwachitsanzo, za m'banja ndi kusankha kudalira mawu a wothandizira malonda.

Kuvuta luso la mankhwala

Sales katundu ntchito kumaphatikizapo mkulu Kuvuta chipatso payokha. Choncho, aliyense bizinesi ali kufuna kudziwa za mokoma onse zida zovuta (zida kulankhulana, makina mizere mapulogalamu mankhwala, ndi zina zotero. D.), komanso za zotheka payback ndi profitability ntchito yake mu ntchito yeniyeni.

Kutalika kwa ogula mkombero

Mosiyana ndi ogula malonda, malonda chipangizo bizinesi ndi sadatsatire msanga. Tinakumana ndi wogulitsa nthawi zambiri mu magawo angapo, kenako wogula amayankha ubwino ndi kuipa kwake, komanso njira zina zotheka, kenako mgwirizanowo uli anamaliza - monga tawerenga kumalizidwa kwa ndondomekoyi. Zitsanzo za wotuluka udzatha, amene amaphunzitsidwa ogulitsa ogula milandu kugwiritsa ntchito molakwa.

Wogula ndi mlingo chiopsezo

Ogula malonda aakulu chiopsezo ndi wamkulu kuposa ogula wamba. Ndipo mfundo chiopsezo sikuti anapatsidwa kuchuluka kwa katundu, koma zomvetsa zonse zitheka ndi zomvetsa phindu pa ntchito lolakwika la zipangizo za m'tsogolo, mpaka kuli dongosolo bizinesi wonse.

Udindo mu chisankho

Kodi ntchito malonda? Iyi ndi njira yovuta kwa Mlembi ndi udindo zochita zofunika pa ogulidwa ndi mutu. M'pofunika bwino kumva aliyense interlocutors, pamene kulimbikitsa zinthu zonse zabwino mankhwala ake. Inu simungakhoze kutenga unceremoniously wogula, muyenera kuchita purposefully ndi mwadongosolo.

ankafuna kupanga

Mmene ntchito wogulitsa katundu kwa malonda kwambiri zimene ziyenera kuwerengetsa osati kufunika kwa mankhwala awo, komanso kuti aziona misika zokhudzana. Kufunika kwa chuma cha malonda ndi mwachindunji njila kwa kufunika kwa zinthu zawo mapeto. Ndipo kuphunzira jenda ndi zaka Kapangidwe ka ogula (monga bungwe la malonda onse) si mwanjira iliyonse akhala zochepa.

The moyandikana kulankhulana kwa wogulitsa ndi wogula

Manager Sales mankhwala ntchito kawirikawiri nthawi zonse pa ofesi makasitomala a. Komabe, ngakhale pambuyo kusaina zambiri ndi ntchito za zipani kulankhula wogulitsa ndi kasitomala makampani si linasokonekera. Kugulitsa mtengo mu nkhani iyi ndi aatali, kotero umalamulira woyang'anira (nthawi zina kwa zaka) ndondomeko yoperekera, debugging ndi kusamalira katundu. Ndiponso, pangano lalikulu malonda mbali ziwiri ndi ena mlingo wa nawo ntchito kuti imalongosola maudindo awo kwa wina ndi mzake.