Mission ndi zolinga za kampani: tanthauzo ndi kukhazikitsa ntchito makamaka

Mu ndondomekoyi, kasamalidwe kampani kuti zochita zosiyana. Iwo akufotokoza, makamaka, osiyanasiyana mankhwala, misika, omwe amayenera kupita naye nkhani yolimbikitsa pamalo ake mpikisano, kusankha njira zamakono mulingo woyenera, zipangizo ndi zina zotero. Activities, zomwe cholinga chake ndi kuthana ndi vutolo, amatchedwa mfundo malonda a kumalo a ntchito.

Kachitidwe ka zolinga kampani

Amadziwika kuti ogwira ntchito iliyonse analenga phindu. Komabe, izi si chilakolako cha mwini. Kupatula kufuna kupeza ndalama, ndipo ayenera kukhala ndi zolinga njira za kampaniyo. Njirazi ndi monga:

1. Kupeza kapena kusunga ndi yaikulu gawo yogawa mankhwala awo.
2. Kuwonjezera amasokoneza.
3. Kutenga udindo waukulu m'munda thandizo sayansi.
4. Zolemba ntchito ndalama, zopangira ndi ntchito chuma.
5. Kuwonjezeka profitability ntchito.
6. Kukwaniritsa pazipita zotheka ntchito.

Plan ya kukhazikitsa ntchito

Zolinga zikuluzikulu za kampani ndi zimatheka pang'onopang'ono. dongosolo ogwira ntchito zikuphatikizapo zotsatirazi:

1. Kukhazikitsa magawo bwino kachulukidwe, amene amayembekezeka kukwaniritsa kampani mu ndondomeko ya ntchito.
2. Kupeza mumaganiza zikuluzikulu ndi zochitika. Apa m'pofunika kukhazikitsa pati ndi chikhalidwe cha chikoka cha zinthu zina pa ntchito kumalo a ntchito, kuzindikira zofooka ndi kuthekera mkati wa kampani.
3. Kukhala ndi mapulani kusintha kwa nthawi yayitali. Izo ziyenera kukhala mogwirizana ndi dongosolo la kampani.

chiphunzitso ntchito

The kampani ayenera amaimira ntchito kwa kuthetsedwa mu njira ya ntchito. Zolinga za ntchito ayenera kutsatira katundu (ntchito) aziwapatsa ogula umisiri alipo. Izi amaganizira mmene zinthu zina. Mawu ntchito ayenera muli malongosoledwe a chikhalidwe kampani, ntchito makhalidwe chilengedwe.

Kufunika kwa ntchito

Atsogoleri payekha si nkhawa kusankha ake ndi chiphunzitso. Ngati mudzapempha ena a iwo, kodi zolinga za gulu la kampaniyo, yankho ndi lodziwikiratu - kupeza ndalama zambiri. Nthawiyi, kusankha phindu ngati bizinesi ntchito analephera. Kumene, ndalama ndi zofunika kwa gulu lirilonse. Komabe, kupanga ake kotheratu mkati ogwira ntchito yovuta. kampani ndi pa mtima wake, ndi kapangidwe lotseguka. Ndi kupulumuka kokha ngati ndi kukumana ndi zenizeni zosowa kunja. Kwa phindu kampani n'kofunika kudziwa chikhalidwe cha chilengedwe chimene umayendetsedwera. N'chifukwa chake cholinga cha chikhulupiriro ndi anatsimikiza ndi zinthu zina. Kusankha yoyenera kasamalidwe ntchito ayenera kuyankha mafunso 2: "? Ndani makasitomala kampani" ndipo "zosowa za makasitomala Kodi kampani amatha kukumana?". Monga ogula adzakhala gulu iliyonse yomwe amagwiritsa ndi amakhalidwe abwino.

mokoma

Kufunika zopanga cholinga kampani wakhala anazindikira kwa nthawi yaitali. G. Ford kupanga kampani, monga mishoni anasankha kupereka zoyendera wotchipa kwa anthu. phindu - zokwanira kuti achepetse cholinga wa kampani. chosankha zimasokoneza luso la mutu kuonedwa yovomerezedwa njira kwa ndondomeko yopangira chisankho. Zimenezi, kungayambitse chakuti zinthu zofunika kwambiri akhoza ananyalanyaza. Choncho, njira zotsatirazi kungathandize kuti muchepetse ntchito.

Kuvuta kwa kusankha

mabungwe ambiri omwe si phindu m'malo lalikulu kasitomala m'munsi. M'nkhaniyi, ndi kovuta zopanga cholinga chake. Pankhaniyi, mungathe kulabadira mabungwe a pansi boma. Choncho, akukhulupirira kuti Unduna wa Zamalonda amathandizanso mabungwe chinkhoswe mu kukhazikitsa lapansi. Zochita kuwonjezera mavuto a malonda thandizo, bungwe ili kudzakhala zosoŵa za anthu ndi boma lokha. Ngakhale zovuta kumvetsa, si phindu chilli n'kofunika zopanga ndi ntchito zoyenera pa lokha zosoŵa za makasitomala. Chotsani kumvetsa zolinga kampani kumsika ayenera atsogoleri a magulu ang'onoang'ono. Apa Vuto lagona kusankha ntchito yovuta kwambiri. Mwachitsanzo, chimphona zotere IBM, zikhoza, koma ayenera kuyesetsa kuonetsetsa kuti kusamalira ambiri mudziwe anthu. Pankhaniyi, ndi novice m'munda umenewu adzakhala anthu okhawo makonzedwe a mapulogalamu kapena hardware kusamalira wochepa deta.

ntchito

Iwo zogwirizana ndi zolinga za kampani. Zolinga ndi kukwaniritsa ntchito yomwe inakonzedwa ndi nthawi yeniyeni. kuchuluka kwawo kudzayesedwa amaganizira zofuna mwini wake wa kampani, kuchuluka kwa likulu, kunja ndi zinthu mkati. Ufulu perekani ntchito ndodo ali mwini bizinesi. Zilibe kanthu udindo wake. Kungakhale munthu payekha, ndi shareholder kapena bungwe pagulu.

mndandanda wa ntchito

Mwina zosiyanasiyana zinthu, malingana limatchula za kumalo a ntchito. Ndi zolinga za kampani ndi:

1. phindu.
2. Kupereka ogula malonda malinga ndi mkangano ndi zikhalidwe za mapangano.
3. Kupanga ntchito kwa anthu.
4. Kupereka wa ogwira ntchito za bizinesi malipiro lolingana zinthu ntchito kuthekera kukhala mu dera akatswiri.
5. Kupewa downtime, malfunctions, nkhani ukwati kusokoneza okwanira, kuchepetsa voliyumu kupanga ndichepe mu profitability.
6. Kuonetsetsa kusamala zachilengedwe, madzi ndi mpweya.

Monga mmene taonera, phindu kupanga makampani m'gulu mndandanda wa ntchito, osati zolinga. Izi kamodzinso zimatsimikizira kuti polandirira msonkho ndalama angapange zinthu monga malo ofunika a ntchito.

Mapangidwe zolinga za kampani

Kudzakhala nkhani zingapo za mfundo. zolinga kampani ayenera:

1. Kukhala zotsimikizika ndi zotheka.
2. Kukhala yomveka bwino ndiponso unambiguously anakonza.
3. Ndi chamayendedwe yeniyeni.
4. Kulimbikitsa ntchito m'njira yoyenera.
5. Iwo ankaganizira kwambiri zotsatira enieni.
6. Azipezeka kuti tikonzedwe ndi chotsimikizira.

gulu lirilonse kukhala ntchito mfundo zake kusanthula kuli chilengedwe. Pa dzina zofunikira kwambiri zimene zingakhudzire luso kampani mu kukhazikitsa ntchito ndi kukwaniritsa zolinga anakonza.

zinthu zina

Monga awa ndi makasitomala, ma sapulaya, m'madera ndi mabungwe boma. State wa chilengedwe kumakhudza mwachindunji pa dzuwa la kampaniyo. Mwachitsanzo, ogula kufunika zidzakhudza linanena bungwe. The apamwamba ndi kwambiri, chiwerengero cha mankhwala. Chilengedwe kunja chikuphatikizapo ntchito ndi malo ofanana. Woyamba tichipeza zinthu zimene mudzagwiritse ali kukhudzana mwachindunji. Pakuti aliyense kampani, malo ntchito foni kapena zochepa kukhala chomwecho malinga ndi malangizo waukulu wa mfundo malonda ndi gawo mafakitale. Makasitomala, mpikisano, ogulitsa kupanga pamalo yomweyo. China chirichonse limabweretsa chilengedwe nawo. Iwo aumbike kwa zinthu pa ndale, chikhalidwe, za sayansi ndi zachuma. Malo okwana umakhudza strategy kampani, kusankha malo chitukuko. Pa nthawi yomweyo, kampani amaganizira mmene chilengedwe ntchito pa maluso awo.

zinthu mkati

Monga izi ndi ndodo, kupanga zipangizo, ndalama ndi nkhani chuma. The chifukwa cha ntchito mogwirizana kwa zinthu izi chafotokozedwa mu chomaliza mankhwala (ntchito opangidwa mapepala). Chilengedwe mkati zikuphatikizapo m'madipatimenti zinthu utumiki mwachindunji nawo ntchito yopanga. Kusintha zikuchokera zigawo zikuluzikulu zimenezi ndi mbali yaikulu malangizo a kumalo a ntchito. Masomphenya zinthu mkati ndi kunja zimapanga chilengedwe gulu la kampaniyo.

Pomaliza

Kukwaniritsa zolinga njira anakonza pa mbewu. Pamafunikanso njira zosiyanasiyana kapena njira ya zolinga. Akutukuka akonzedwa m'malo ikuchitika ndi zotsatira za kuwunika mwatsatanetsatane za kumalo a ntchito, mpikisano, kasitomala akufuna. mapulani Strategic ndi mbali yofunika ya kasamalidwe. ntchito osauka angathe kuchitidwa pa nthawi zosiyanasiyana. Iwo akhoza kukhala yochepa kapena dalnesrochnymi. strategy ayenera kusintha. Izi ndi zoona makamaka mu dziko masiku ano. Pamene zolinga, kampani ayenera mwabwinobwino kuwunika chuma chawo ndi mphamvu. Nthawi zambiri, makampani monga mmene sangathe kuchita. Chifukwa, izo amadwala osati mbiri ya kampani. masitepe mopupuluma satsatira ndi kulunjika ndi mphamvu zolinga za kampani kaŵirikaŵiri kungachititse kuti ngongole yaikulu ku kampani, kwa bankirapuse. Kupewa mavuto amenewa, muyenera moyenera asayandikire kwa kusankha cholinga chake.