MLM - ndichiyani? Bizinezi kapena chisokonezo?

Kiyi injini mafunso kufufuza pafupi acronym ndi MLM mawu pafupipafupi ngati chisokonezo, piramidi, chilekano, ndi ngakhale mwambo. Ndipo ichi ndi chifukwa kwenikweni kusadziwa akamanena za anthu ntchito. Ambiri amakhulupirira kuti ndi chizolowezi piramidi chiwembu, kumene ndalama amapita " 'ndi waikamo mu nkhani ya gombe la okonza. Makamaka kuti "machenjerero" kwenikweni ankagwira ntchito molimbika mbiri posachedwapa, ndipo ambiri a iwo anataya moyo ndalama zawo. Koma ngati mapiramidi yaitali kulibe, ndi zina makampani MLM zimasangalala kwa zaka zambiri. Ndipo ambiri a "networkers" ogwira ntchito iwo, zinthu zimene sizingatheke pa ntchito - zachuma ufulu.

Koma kunena zoona? MLM - ndichiyani? Choyamba, kuti chidule izi amachokera English ndi MLM, womwenso kwa "multilevel malonda". Ndiko kuti, Mipikisano mlingo malonda. malonda A pakati pake penipeni - ndi kasamalidwe ka ntchito m'gulu la. Ndipo mfundo zimenezi zimaphatikizapo ndondomeko mankhwala, mitengo, ntchito malonda, kafukufuku msika, maubale ndi zambiri. Ndiko kuti, likukhalira kuti MLM - ndi imodzi mwa njira za kasamalidwe malonda. Ndipo ndicho ndi kuti ogulitsa osati kugulitsa katundu wa kampani, komanso anakopeka ogulitsa latsopanoli. Pankhaniyi, "networkers" MLM simumachita izo kwaulere. Iwo akulandira kuchuluka kwa awo malonda munthu ndi mabonasi pa gulu zolowa anawaitana.

Ndipo ngati "timvetse" yoimira mbiriyakale, tingaphunzire mmene makampani MLM anabadwa, mtundu wa malonda. Zonsezi zinayamba mu 1927 pamene Karl Renborg zochokera zowonjezera anakhazikitsa nyemba. Ndipo zokhudza yamba kufalitsa mwamsanga kokha kupyolera "mawu a pakamwa". Kuti ndi Renborg ikunenedwa zowonjezera anzathu ndi anzawo, amenenso nawo nkhani ndi abwenzi awo. Ndipo ndondomeko yonse mpaka anafika kuti Carl basi nayo nthawi kuti avomere ntchito yofuna kugula katundu wake. Ndiyeno iye anabadwa ndi wanzeru lingaliro. Iye anandiuza kuti mnzake osati kuuza anthu za zowonjezera izi, komanso kugulitsa iwo kupereka mabungwe awo. Anagwirizana kulipira mizere zotsatirazi ndi ogulitsa, pamene akumanga yoyamba m'mbiri ya maukonde MLM.

Mtundu wanji wa malonda, ndi mapindu otani umabweretsa, ndinazindikira anthu ena. Renborg yekha mu 1934 anayambitsa kampani wotchedwa «California Mavitamini», kuti «Nutrilite Zamgululi» anadzatchedwa mu 1939. Ndipo ntchito ndodo monga Dzhey Van Endel ndi Olemera DeVos. Ndipo iwo nzeru, mu 1959 bungwe kale mtundu yekha, ndipo anawatcha «American Way Corporation» kapena «AMWAY». Ndipo tsopano ndi imodzi mwa makampani yaikulu komanso wolemera maukonde.

Koma masiku ano, ambiri scammers chisokonezo tiyipukuse badged MLM awo. Kodi likupereka? Inde malamulo chivundikiro ntchito zawo zachinyengo. Ndipo anthu ambiri kuno anataya ndalama zawo ndi nthawi pachabe malonda maukonde ambiri. Ndipo kupewa ichi, muyenera kusankha bwino MLM kampani. Ndipo inakhazikitsa Association of Direct Kugulitsa, zomwe zikuphatikizapo yekha anavomereza iwo. Mu ubale ali webusaiti, ndi zambiri pa lilipo anthu onse. Choncho, musanayambe kupanga kusankha kampani network ndi wokwanira ulendo. Ndiye mwayi wa kupambana mu ntchito MLM zingawonjezere kwambiri.