Wonjezerani ndi kufunika kusanthula marmalade kupanga mu Russia

The Russian msika marmalade-Pastila mankhwala marshmallow ndi lero ndi ku mlingo mwachilungamo mkulu wa chitukuko poyerekeza ndi msika European. ogula zoweta amayamikira tingachipeze powerenga malata marmalade, owazidwa shuga. tsenga Izi zamakono kupangidwa makamaka marmalade, ndi luso kuonetsetsa madzi, musati wokhulupirika kwa mnzake. Mu zoweta marmalade kwambiri m'mbuyomu, koma, ndi zambiri mu chitukuko cha umisiri zoweta amasonyeza mfundo yatsopano ya ulimi ndi chitukuko, komanso chikoka cha mumaganiza kumadzulo. Opanga ali kufufuza zonse oonetsera latsopano, akalumikidzidwa ndipo ngakhale mitundu ya mankhwala, ndipo ngakhale chitukuko sichinafike mu mtundu kachulukidwe, mfundo likadali marmalade gawo la msika zoweta ndi mwachangu osauka.

Today marmalade msika ali ndithu kugawanika bwino mu gawo North-West ndi chigawo chapakati cha Russia. Ndi 100% chidaliro tinganene kuti udindo waukulu ku dera North-West chimakwirira St. Petersburg. Monga kudera Central, zinthu yosiyana. A ambiri opanga pano mu msika zatenga kutsogolera udindo m'madera kwathunthu osadziwika pa mlingo la feduro. Wotchuka kwambiri tsiku ndi odziwika pa mlingo boma ndi: "Glazov Food Factory", "Neva", "Russian confectioner", "Roshen", "Aleli" ndi "Udarnitsa". Enanu wa osewera, tiyenera kukumbukira kuti marmalade msika imene'yi segmented, ndipo pafupifupi dera ali oimira ake, amene pang'ono amadziwika pa mlingo la feduro.

ankafuna kusanthula amatsimikizira kuti Kunja kutafuna marmalade lero oposa 50% ya onse kupanga kugula marmalade, kutsogolera makampani monga TM "Frou-frou", LLC "Abiti Bonbon», Park Lahe ndi OOO "Wrigley". Chiwerengero chachikulu kwambiri cha mankhwala laperekedwa kwa Moscow, dera Moscow ndi St. Petersburg, likulu wakumpoto wa chaka chino, anabwera pamalo achiwiri kumwa zipatso zakudya. Msika tsiku lililonse pali zambiri makampani kuti kukopa makasitomala kwa mankhwala ake chakuya ndi osiyanasiyana. Choncho panali osadziwika ogula Russian pamaso 2005, yowutsa mudyo zipatso, anagonjetsa msika zoweta kwa mankhwala ake owala ndi chokoma.

Pakali pano, gawo la kutafuna marmalade kupanga m'banja% 6 okha a okwana mankhwala msika marmalade-Pastila ndi mtsogoleri wosatsutsika ndi yamphamvu kupanga fakitale "Udarnitsa" ndi malo okwanira amphamvu pa msika Russian. Mphamvu za imports pa zaka zingapo zapitazi, apamwamba kuposa mphamvu za katundu ndi marmalade Choncho kunja bwinobwino kugonjetsa msika Russian, popanda akukumana kukana kwambiri. Analysis wa kufunika mankhwala chikutsimikizira kuti ngati kukuchititsa zimenezi adzapitiriza posachedwapa, anthu opanga zoweta tingakhale patali, ndi gawo lalikulu la msika adzatenga makampani inatha.

Popeza kuti Russian msika marmalade-Pastila kupanga ndi underdeveloped ndi m'malo ndiwofatsa, mu gawo la kutafuna marmalade lalikulu gawo limabweretsa makampani akunja. Sitingathe kunena kuti alimi Russian musayese modernize ndi kufunafuna njira yatsopano ya ulimi wa maswiti, iwo basi kuchita izo pang'onopang'ono, ngati chidaliro chonse mu chikhazikiko wake. Mosakayikira, kagawo kakang'ono tingachipeze powerenga marmalade mwamphamvu wotanganidwa ndi opanga zoweta, izi zimatsimikizira kusanthula kufunika mankhwala, koma mfundo izi sizitanthauza kuti sanayende pamalo ake. Komabe, lero, ngakhale ogula kwambiri yogwira mankhwala marmalade mukufuna kulandira osati marmalade kapena marshmallows, ndipo ndikufuna kuona katundu nzeru kuti kuphatikiza maswiti angapo nthawi imodzi. Iwo sali ngakhale mantha chakuti mtengo wa zephyr, marmalade kupanga khalidwe limeneli akhoza kukhala malamulo zoopsa kuposa mu marmalade ochiritsira.

Mu Soviet Union, aliyense wopanga unadziwa zoyenera kulola ngakhale mankhwala ziwembu zopulula, kampani adzautaya utsogoleri wake mu gawo lino. Masiku ano, kusanthula a kapezedwe ndi kufunika zikusonyeza ayi. Mugone Market sizingachitike popanda kupikisana ndi mpikisano ndi mpikisano lero mu msika marmalade lolimba ndithu. Makamaka pa zaka 3-4 otsiriza, pali opanga ambiri yoyipa kwambiri pa msika zoweta popanga mankhwala otsika kalasi pa mtengo wotsika. Nthawi zambiri, mu zonse dera Russian ali marmalade yake anazindikira mtsogoleri amene anaima mpikisano aukali ndipo nthawi yomweyo anapereka zinthu zawo kwa ogula wapamwamba.

Marmalade amatanthauza maswiti, n'zosavuta popanga, koma aliyense, ngakhale kuphwanya zing'onozing'ono luso kupanga akhoza chimawononga bwanji pa chomaliza mankhwala. Komanso, kulephera kwa zinthu yosungirako kungachititse kuti imfa ya amakambirana ndi ulaliki wa mankhwala. Pakhomo tikiti kuti yopanga msika marmalade ndi yotsika mtengo uwu kumaoneka ndi kusanthula kufunika mankhwala komanso kupanga marmalade ndi pang'ono poyerekeza ndi chokoleti kapena zakumwa fizzy. Chinanso chofunika mu nkhani iyi ndi mfundo kuti marmalade kusankha si aatali ngati osiyanasiyana mabisiketi kapena chokoleti. Onse chikhulupiriro mu msika kumva makampani akuluakulu nayo nthawi kuti titenge mbali ya msika ndi kupambana chikhulupililo cha ogula amasokoneza ake ndi mitengo.

Posachedwapa, za kampani "Avesta" sindinkadziwa pafupifupi palibe ogula Russian, ndipo tsopano lero iye aswa ku msika Russian chifukwa mkulu amasokoneza ake. "Avesta" anaonekera pa msika Chiyukireniya 2001 ndipo si malo otsiriza mwa makampani amenewa lero. Kwafalikira kupanga anamupatsa zaka zingapo kuti tipambane United States, Central Asia, ndi Baltic States ndi European Union, komanso kutenga malo oyamba mu marmalade-Pastila msika mu Russia. zikuchitika masiku ano chitukuko kampaniyo ndi masomphenya a chiyembekezo atangochimwa kugonjetsa msika kulola kampani kulowa mlingo European, ndi zinthu zabwino kwambiri.

Chiyembekezo cha chitukuko cha msika marmalade - makamaka gulu mankhwala achilengedwe. Analysis wa kufunika kwa mankhwala si anatsimikizira. Price akuti ndi mbali yofunika pa chitukuko cha marmalade malonda, ndi zosaphika mitengo chuma mbali yofunika kwambiri mu izi. Mwatsoka, zachilengedwe zopangira ndalama kwambiri zodula, ndipo mfundo zimenezi sizingatheke koma kukhudza mtengo wa zakudya otchuka. N'zoonekeratu kuti tsogolo - kwa kupanikizana prepackaged, imene alimi Russian zambiri adzatayike makampani ena, koma zikuchitika umenewu akutsatiridwa. Ngati alimi Russian nthawi sichichitika pa marmalade msika, ndiye NDIDZAKHALA makampani Western, ndi chifukwa woluza adzakhala ogula zoweta, amene kulipira owonjezera kwa mtundu wachilendo.