Akazembe a mtundu - ukachenjede ndi njira ya moyo

mphamvu - mphamvu kuti kukopa ndi kusunga chidwi cha chandamale omvera. Lake moyo Mwambi ndi encrypted mu malonda chiphiphiritso cha kampani. Cholinga chake - kugwa m'chikondi ndi ogula mtundu kuti kenako kupereka iye ndi utumiki khalidwe. Iye nthawizonse ali nalo dongosolo ...

Chinachake monga izi zikumveka kufotokoza mwachidule makhalidwe yaikulu ya mtundu kazembe (a pomasulira mawu izi zikumveka ngati "kazembe mtundu"). Mwa njira, makasitomala ambiri okhulupirika a mtundu kazembe makampani olimba, yeniyeni, khalidwe lake, mmene mukucheza ndi ngakhale kalembedwe wake wa kavalidwe pafupifupi nthawi zonse kuzindikiridwa ndi mankhwala (utumiki), amene amalimbikitsa pa dziko msika.

Terms Buku la mtundu kazembe

Kugwiritsa ntchito malangizo a kazembe, ndi kasitomala adzatha kupeza mwachangu mankhwala anakhumba, kuphunzira mmene ntchito izo, kugawana chimwemwe cha ndalama yopindulitsa ndi chilengedwe chawo mwamsanga ndipo, chotero, kuonjezera ndalama kampani.

Ngati kampani si odziwika bwino, ndipo amafuna Kukwezeleza ntchito "kazembe" - kuonetsetsa chifaniziro cha mtundu kudzera kafukufuku maganizo a anthu. njira kulenga ndi kukhalabe fano chotchuka kwambiri m'mayiko a Azungu, kumene ziyenera zabwino ogula chandamale - mbali yaikulu ya mankhwala khalidwe.

Professional kazembe wa mtundu - wogwira moyo luso ndi wachikoka marketer amene malipiro (ndi nthawi zina ukufika 100 000 rubles pamwezi kapena kuposa) zimadalira mphamvu yake iliyonse vuto kupeza nthawi yoyenera mawu amenewo kwambiri kuti yaitali kwambiri zidzamveka makutu ndipo kenako zimauluka pa milomo ya makasitomala ake ndi otsatira. Koma pambuyo mtundu chonyaditsa nokha, mufunika chinachake: izi losaiwalika lalifupi kulankhula ayenera pachimake tagwirizana ndi matanthauzo opindulitsa.

Luso - Mbali ina yofunika, amene ayenera kukhala bwino mtundu kazembe. Komabe, pamaso pa talente wosewera si adzapambana. Bwinobwino anamanga malonda chitsanzo Mwachitsanzo, si luso kanthu - izo kani chilango ntchito, hafu ongokhala kuwerengetsera yeniyeni, theka - kuchokera njira kutsimikiziridwa ndi kuyesedwa kuchita.

Marketing chitsanzo zikhoza anabwereka

Marketing chitsanzo zikhoza kuonekera ngati lingaliro la kazembe, komanso ngati wantchito wina aliyense. Pafupipafupi komanso milandu komwe "malonda bomba", anaitenga ku malonda wina, anabweretsa bwino kwambiri makampani akuluakulu.

Wotchuka kwambiri m'dera pambuyo Soviet pa malonda chitsanzo ndi chodabwitsa, conventionally amatchedwa "mawu a pakamwa". Akamanena za ogwira olengeza kukopa ndi motere: pamene makasitomala ndi kukhuta, iye mwaufulu imalengeza iye ankakonda mankhwala (utumiki), mosalingalira kulimbikitsa chikondi kwa mtundu anzanga ndi achibale awo.

Mowa Company: ABC Marketing

Chitsanzo cha njira zothandiza malonda angagwiritsidwe ntchito ngati moyo. Pamene kugombe Russian koma kokha akuyandikira chotengera ndi woyamba shampeni chipani pa gombe kale "chinsinsi" mphekesera kuzembetsa yekha chakumwa. Nkosafuna kunena kuti mwamsanga "mobisa womenya" anali inagona pa gombe, kuti mtanda wonse wa kumwa anali kale atha?

Modern makampani olimba mowa, ndi osiyanasiyana mankhwala, makamaka choposa uthunthu wa kazembe aluso upainiya ndi mwayi kuphimba malonda zokopa m'dera wokulirapo m'malo anthu wogula chandamale. Koma zopangidwa ngakhale bwino kulemberapo musanyalanyaze lingathe wakupatsa malonda lachibadwa. The chikhalidwe chachikulu - mumve malonda pa mlingo uliwonse akhale mgwilizanitsi anzeru.

Kazembe Izi mtundu - zonse zaposachedwa

Pakuti mayiko CIS anakumana kazembe mtundu - chodabwitsa osowa. The munthu wosankhidwa ntchito imeneyi, ayenera osati kuyesa kupanga lonse la kampaniyo, komanso kuti athe chidwi nkhani yotengedwa chandamale omvera. Pakuti ichi wakonza ulaliki onse, tastings semina, zochitika zosangalatsa ndi maulendo limalangiza makasitomala angathe kuchita zinthu zonse zokhudza mankhwala, amene amalimbikitsa mu msika.

Ntchito kazembe Hotel

Novice marketer, zomwe si zogwirizana ndi malipiro a zokhumba zake, mwina kulota ndi ntchito kazembe. Kuti gawo ili malonda a moyo wake, iye adzayenera kugwira ntchito molimbika:

• tione zigawo zikuluzikulu zonse za mankhwala analimbikitsa;

• wokhoza molondola pofotokoza katundu gulu lako;

• mukudziwa mmene mungathandizire makasitomala kusankha pakati pa katundu awiri ofanana;

• angathe captivate nkhani makasitomala mbiri ya mtundu;

• mudziwa kupatsa angathe kasitomala mwayi kugwa m'chikondi ndi katundu wake ndiwotani ku kampaniko;

• pang'ono zochepa chabe zokhudza sayansi yeniyeni (zimapangidwira, masamu ndi zina) kuti, ngati n'koyenera, kulankhula bwinobwino ndikuuzeni makasitomala za ubwino wanu mankhwala.

Brand kukhulupirika - maziko a makhalidwe malonda

Ena amalonda wamng'ono Internet Mungadabwe kwambiri kudziwa kuti wabwino ndiponso wotchuka anzawo ndi zambiri nkhawa kwambiri za chifaniziro woyenera mtundu mu msika lonse kuposa kuchuluka kwa cheke. Nthawi zambiri, chinkhoswe mu Kukwezeleza zopangidwa angapo (zabwino World mphamvu Lonse Web kuwalola), kuyambira "akazembe" mosawoneka osati kuzindikiridwa ...

Zimenezi n'zosadabwitsa, chifukwa kwambiri akuti "mtundu kazembe" amachititsa sazidziwa bwinobwino, mulu wonse maganizo otsutsana. Mwa njira, maganizo. Kuberekana ntchito ndi ogula amayamba kumeneko, kumene pali kulimbikitsana, maso malonda nthumwi kunawala ndi kudzipereka, ndi mawu aliwonse anayankhula mawu yotengeka ndi kuthandiza kasitomala.