Malonda andale

Marketing - sayansi ya kulimbikitsa katundu ogula ndi opanga. Mu chimango cha lingaliro ili m'gulu ndi zoikamo kafukufuku ndi zokonda, ntchito mwadongosolo mudziwe adalandira kuti alenge katundu watsopano ndi ntchito.

malonda Political - mndandanda wa zochita kuti chagwiritsidwa ndi kulemekeza zolinga komanso masomphenya a kulimbana ndale. lingaliro limeneli limafotokoza ntchito umalimbana mapangidwe, kusinthidwa ndi kusamalira maubale maphwando ena, atsogoleri kapena kayendedwe ndale.

malonda Political chimagwiritsidwa ntchito pa yokopa anthu kuti avotere. Malinga ndi akatswiri, nkhani ya ntchito ayenera kutsatira mfundo zina. Choncho, sayenera kusanduka malonda andale ndi mavuto oyang'anira ntchito za chisankho. M'pofunikanso komanso kumvetsa bwino lomwe kusiyana pakati pa lingaliro ili ndi kupititsa, malonda.

Akatswiri ena, nzika za msika chi yandale amakonda kwambiri "kugulitsa" fano lawolo kuti adzaponye chisanko cha. M'mawu ena, pali mtunda kuchokera masiku malonda lingaliro, kulalikira pankhani kupambana kudziŵa zolinga gulu 'zosowa ndi zofuna za misika chandamale ndi ntchito imayenera kuposa mpikisano, njira zosowazo. "

P. Lyndon anapereka tanthauzo la malonda andale ya njira ndi ziphunzitso, amene anafuna kuti ntchito ndi akuluakulu a anthu ndi mabungwe andale mu liwulo mapulogalamu awo ndi zolinga, pamene zimakhudza khalidwe la anthu.

Management ndi malonda andale maganizo a strategy amafananadi ndi kasamalidwe malonda ndi malonda. Chachikulu kusiyana pakati pa akatswiri amakhulupirira kuti choyamba chikhalidwe zambiri zochokera kuposa lachiwiri. Zimenezi, mwamphamvu limatsindika mfundo yakuti malonda ndale amamangirira chofunika kwambiri mbali maganizo, mfundo chosaoneka ndi maso.

Komanso, ntchito imeneyi ali Kuvuta ena. Choncho, kuyanjana andale sangathe kuulula lingaliro, ngakhale pempho lake lingathe (mwachitsanzo, kusintha kwa mphamvu kapena chiyembekezo chakuti ena malipiro). M'malingaliro a anthu ayenera pabwino pulogalamu ndi mfundo. Apo ayi, pali mtundu wa yochepa sightedness mu ndondomeko.

Poganizira funso utsogoleri, mbali zotsatirazi kusiyanitsa malonda zandale:

1. Creation (mapangidwe) mtsogoleri fano.
2. Kugawanika a msika. Gulu lina la anthu khalidwe la ndale ndi wokongola, ndi khalidwe sizili ikugwirizana ndi maganizo a gulu linalo atsogoleri andale.
3. Positioning. Mbali imeneyi kufunika kwa kuzindikira udindo yeniyeni wotanganidwa mu gawo makamaka msika.
4. Ndinakumana mwa atolankhani kuti gulu anasankha. Pankhaniyi tili kukhudzana mwachindunji ndi mtsogoleri wa kumbali ya, kufalitsa malingaliro ake kudzera magulu thandizo. Tikumbukenso kuti njirazo kukhudzana kungakhale TV osati kokha, komanso posters, mawu, timapepala ta zinthu zina.

Utsogoleri ndi malonda kutukuka andale amafuna zoletsedwa ndi malamulo a dongosolo. Malinga iwo ikuchitika chithunzi patsogolo mu mphamvu ndi ntchito ya mphamvu zake. Motero, pali nkhani yosonyeza mphamvu mwa pophatikizana ake ndi munthu makhalidwe a mtsogoleri. Malinga ndi katswiri Mukhayev, mtsogoleri wandale kumakhudza zikuluzikulu ndipo sadzatha pa boma, anthu, gulu.