Marlboro (ndudu) ndemanga, mtengo

Mmodzi wa zopangidwa mtengo kwambiri ndipo ambiri kuzindikira ndi Marlboro. Ndudu za mtundu uwu ngakhale pakati pa adani ambiri odzipereka a fodya imakhudzana ndi chithunzi cha woweta kumbuyo - wolamulira wa mminda American. Choona chidwi n'chakuti, poyamba, chizindikiro ichi anayamba kupanga ndi akugulitsa yekha kwa omvera wamkazi. Tidzayensa kukuuzani inu momwe poyamba si wolemera kwambiri mtundu wakhala kuzindikira ndi lodziwika bwino.

Mmene onse anayamba ...

Musanayambe kuwauza nkhani ya Marlboro, fodya, mofanana otchuka mu amuna ndi akazi, tiyeni tikumbukire kuti kugonana ofooka poyera kusuta fodya zinachitika kwambiri kale - kumapeto kwa XIX - oyambirira XX atumwi. Inali pa nthawi imeneyi mwakhama kukhala gulu loteteza ufulu wa akazi, ankateteza Kuyanjana pakathi pa akazi muzochitika ndale ndi zina za moyo. Koma kuwonjezera ufulu wofanana ndi mwayi akazi okongola ayamba ndi zizolowezi zoipa. American wazamalonda Philip Morris anaganiza amatengerapo mwayi ndi kutenga chotero kagawo kakang'ono zingamuthandize. Kumayambiriro 20 ntchentche Mu zaka zapitazo, akufotokozera ndipo pomaliza pa msika wapadera, ndudu madona '- Marlborough.

Pakuti madona!

Kutanthauza omvera wamkazi monga wopanga yaikulu chilichonse tcheru anthu ogula ndi kuzipeza chidwi mankhwala anu. ndudu chiphiphiritso anali Wofatsa monga May - «zofewa ngati May," ndi kulimbikitsa umodzi wa actresses awo wotchuka wa nthawi - Mey Uest. Lengezani mu magazini akazi, monga Mwachitsanzo, Zachabechabe Fair. Ndudu "Marlboro" kenako anamasulidwa ndi gulu wofiira pa maziko a, zizindikiro anabisidwa kwa atadzipaka mmilomo, ndi sefa, limene palibe kwambiri yellowed osuta mano.

Nchifukwa chiyani amatchedwa?

Pali Mabaibulo angapo dzina Marlboro. Ndudu monga mmodzi wa iwo, moti dzina la mutu wa Chiwerengero cha Churchill, ndi chifukwa chomasuka kuloweza ndi katchulidwe ka makalata chachotsedwa. chiphunzitso china limanena kuti dzina la likuchokera ku dzina la msewu - Marlborough Street ku New Jersey, kumene fakitale inali.

Crisis monga nthawi ya mwayi

Cha m'ma 50 ntchentche Mu zaka zapitazo mu magazini American lofalitsidwa maphunziro pa zotsatira za fodya pa umoyo ndi chitukuko cha khansa. Chifukwa, 1958 anakhala opanda pake kampani. Popeza zinthu zatsopano, anaganiza kusintha omvera wamkazi pa imodzi imene aliyense amadziwa za kuopsa kwa fodya, ndi zotsatira zake zotheka, koma simuli okonzeka ndudu. Mbali yaimuna wa anthu wakhala zingamuthandize kwambiri pa nkhani imeneyi, koma panali tsankho za akusuta ndudu osasankhidwa, madona ankatengedwa. Oopa chipongwe anthu ena, amuna anakana kugula iwo. Pamaso Philip Morris anakumana ndi yovuta kutembenukira maganizo a anthu fodya ndi fyuluta. Kuti athetse izo, anaitanidwa luso American wotsatsa - Leo Burnett.

ntchito akatswiri

Ndi chifukwa cha khama la Burnett adalenga msonkhamsonkha mafano kuti kutchula ganizo la amuna enieni: kukumba zitsime za mafuta ndi okhazikitsa cha okwera, nkhondo mtolankhani ndi mkulu panyanja kwambiri, ndipo mfumu ya tchire - ndi woweta. Padziko chithunzi chikondi cha woweta American ndi m'busa inamangidwa malonda ndawala Marlboro. Ndudu anali anthu afalitse ndi wogulitsidwa mawu akuti "The fyuluta samabwera pakati pa inu ndi kukoma." Ndi chithunzi chinalengedwa fanizo la nthano za dziko la Marlborough ndi anyamata amphamvu amene amakonda mtundu imeneyi.

Zikayenda bwino ndiponso kutulukira

Kuwonjezera bwino kampeni malonda, ndi Dziwani chakuti kugulitsa fodya mukatoni pensulo ndi chivindikiro kulumikizidwa wotchedwa pepala pamwamba-paketi, ndi Marlboro anakhala munthu woyamba mu msika wa fodya. Komanso ma CD ngati yabwino ndi zothandiza, nthawi iliyonse kuchotsa ndudu ena anasonyeza dzina mtundu. Maonekedwe paketi udaikidwa ndi Frank Dzhanninoto. Ndudu Marlboro zapamwamba yomweyo analoweza mwa Mosiyana ndi wolimba kuphatikiza maluwa ofiira ndi oyera. Alliance wokongola yapadera kapangidwe wotsogola ndiponso mwachilungamo high- mankhwala khalidwe zinachititsa chakuti, popeza 60s wa atumwi wotsiriza, "Marlboro" ndudu ndi kumawombera mpaka kwambiri mu dziko.

assortment

Komabe, Philip Morris sikunalekere pamenepo. Mu 1966, kuwonjezera Marlboro zapamwamba ayamba kutuluka kwa ndudu menthol. Mu 2008, Mlengi wa mtundu kusasintha, kusonyeza magulu atatu Marlboro: Gold, Mwatsopano ndi kununkhira. Choncho, mafani kukoma atsopano angapeze abwino ndudu Mwatsopano banja. Amene amakonda olemera ndi wokhathamira fodya kukoma, mankhwala abwino kwa kukoma gulu. Marlboro Gold adzayamikiridwa ndi ogula amene amalemekeza kalembedwe ndi kukongola.

Komanso, opepuka ndi wapamwamba kuwala opangidwa ndudu pansi pa chizindikiro "Marlboro", imene zili chikonga zimasiyanasiyana 0,8 kwa 0.4 mg, ndi utomoni - pa 4 ndi 11 mg. The lightest mu mzere wa Marlboro fodya ndi "kopitilira muyeso kuwala".

ndemanga ogula

Anthu ambiri amene amakonda kusuta "Marlboro" ndudu amaonedwa moyenera ambiri a mtundu onse pa malo, ndi kuchuluka kwa kukoma. Kumene, Kusiyana kwa sitampu uyu anapereka ku Russia ukufanizidwa ndi 14 mitundu, koma monga ulamuliro, kupeza amene mukufuna kukoma, wosuta amakhalabe wokhulupirika kwa iye kwa nthawi yaitali. Ogula, makamaka posachedwapa, akudandaula kuti panali zambiri Marlboro achinyengo. Ndudu, umene uli m'malo mtengo, nthawi zambiri yabodza, chifukwa n'kovuta kupeza wapachiyambi.

Zingati?

Chiyambireni cha 2015 mtengo wa Marlboro ndudu mtundu, komanso fodya kwa opanga zina, chawonjezeka ndi avareji 8-10 rubles. Ichi ndi chifukwa kuwonjezeka ndalama kupanga ndi misonkho latsopano excise fodya. Kumapeto kwa dzinja, "Marlboro Classics" akhoza kugulidwa ku Moscow pa mtengo wa rubles 90-100 pa paketi. Komabe, akatswiri a msika wa fodya zanyengo nyamuka zina mitengo pa chaka. Connoisseurs amakonda fodya chizindikiro chopangidwa mu United States kapena ku Ulaya, ndipo iwo amanena kuti ali kwambiri khalidwe fodya. Pa Intaneti zambiri masitolo Intaneti kupereka ndudu ku United States ndi ku Ulaya Komabe, Zinatsimikizira kuona ndi khalidwe la katundu yekha pambuyo kugula. Choncho kuthamangira ku yabodza wokongola mosavuta mu pafupifupi ndi m'masitolo weniweni.