"Philip Morris" - ndudu ndi kusuta m'maiko onse

The lapamwamba moyo kuposa kumverera otetezeka nzika mu dziko, m'munsi mlingo wa kumwa mowa ndi fodya. Mwatsoka, makampani a fodya ndi mowa Russia sadzatha kukhala opanda pake. Mmodzi wa mayina wotchuka mu dziko la malonda ndi kampani "Philip Morris" ndudu za ichi ntchito mtundu m'maiko onse. Anthu ambiri amaona "Philip Morris" Corporation, womanga chuma chake pa thanzi ndi moyo wa osuta.

A mbiri pang'ono

Yaikulu kampani ya fodya chakula kuchokera sitolo limodzi anatsegula mu 1847 ku London, palibe nthawi kuti amadziwika bizinesi Filipom Morrisom. Kwa zaka zinali yekha banja nditachita bizinesi, zimene zinachititsa tate, ndipo kenako mkazi ndi achibale ake. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Komabe, kumapeto kwa X Ine X kupanga atumwi anali overbought bwino bizinesi Thomson, ayamba kumanga patsogolo ndi ndudu aziwapatsa kuphatikizapo mfumu ya England. Pa nthawi yomweyo kampani m'kaundula monga bungwe ku New York City popeza mbali ya US.

Ndipo kale mu 1919, koma pang'ono odziwika kampani "Philip Morris" ndudu amene Pankhaniyi kale chikuzika mwa msika, kwathunthu anagula kunja ndi America. Kuthi Open mu United States wapereka kutsogolera zatsopano chitukuko cha msika wa fodya ndi anamasulidwa mtundu Marlboro zasintha moyo wa ku America ndipo wakhala mbali ya chikhalidwe chawo.

Kuyambira pamenepo, kampani anayamba mwachangu anafalikira padziko lonse lapansi. Komanso, cholinga chake sanali kokha katundu wa katundu, komanso gulu la ulimi m'munda. Pakali pano, pali mafakitale ku Japan, Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, Netherlands, Australia, Pakistan ndi Colombia. Pankhaniyi, pali chizolowezi si kutsegula kupanga latsopano ndi kupeza zomera fodya alipo pansi pa dzina "Philip Morris". Ndudu za izi sizisintha kukoma ndi kukhala ofanana kupanga America.

"Philip Morris" mu Russian

"Philip Morris" chaonekera Soviet Union mu 1970. Kuyambira anali gulu la woyamba co-yopanga ndi United States ndi chifukwa panali ndudu mtundu "Apollo-Soyuz".

Ndipo kale mu 1977 ndi conveyors a m'mayiko osiyanasiyana a mafakitare fodya Soviet analandira Marlboro ndudu.

Inasanduka kwambiri mu 1991, pamene pempho kwa kundipatsako kwa dziko la Soviet Union, kampani anakamba mphezi ndudu choposa chimenechi. "Philip Morris" yomweyo anapulumutsa ndudu 20 biliyoni - Fodya ndi gulu lalikulu kwambiri padziko lonse pa nthawi imeneyo.

Pakali pano, ndi Russian kampani "Philip Morris" ukufanizidwa ndi ziwiri kupanga zikuluzikulu mu Region Leningrad ndi dera Krasnodar, komanso gulu la "Sales Philip Morris and Marketing" imene ili udindo malonda malonda, ndi kupititsa. The kampani American mu Russia panopa amagwiritsa ntchito pafupifupi 4,000 anthu. M'chaka mu Russia opangidwa biliyoni 100 ndudu.

Kupanga "Philip Morris" ndudu ndi zaluso zamakono

M'zaka za yosayima ntchito zachitika yake mtundu wa ndudu, komanso ena zopangidwa m'dera anagula mu Italy, Indonesia ndi Mexico. Mu Russia, ichi ndi wotchuka "Apollo-Soyuz" ndi "Optima".

Mayiko kuzindikira osuta padziko lonse alandira chizindikiro "Marlboro", L & M, "Chesterfield", "Nyumba ya Malamulo", "Virginia".

Mu gawo la mtengo sing'anga gulu - pa ndudu, "Phillip Morris Blue," "lotsatira," "Muratti".

Monga kumaliza mndandanda pafupifupi 20 maina opangidwa.

N'zochititsa chidwi kuti mmodzi wa novelties wa kampani linatulutsidwa mu 2014, zamagetsi ndudu iQOS. Otsatsa malonda makampani anadalira mumaganiza mafashoni ndi kulimbikitsa mankhwala monga chipangizo kutengedwera chiopsezo apansi kuopsa kwa fodya.

zikuchitika masiku ano

M'zaka zaposachedwapa, Kukwezeleza achire ku chikonga amagwira yofuna mu dziko. Russia anatengera lamulo loletsa kusuta fodya m'malo onse, lilibe malonda, kapena pomwe pali osuta ndudu kuchita. Zingatanthauze kuti mumaganiza amenewa afooketse zolowa kampani, koma zoonekeratu kuchepa "Philip Morris" si anamva.

Malinga ndi zomwe cha 2015, Russia ndi ku malo chachinayi pa kumwa fodya pa munthu. Anamupeza iye yekha Georgia, Belarus ndi ku Makedoniya, kusiya utsalira onse Asia ndi Africa.

Tikangonyamula utsogoleri udindo wa kampani ndi magulu osiyana mankhwala kuti akafike omvera pazipita. Umafunika kalasi zikuphatikizapo "yamalamulo" kapena "Marlboro", mtengo pafupifupi gulu - ndudu "Philip Morris Yaying'ono Blue" kapena "YOTSATIRA" chuma Baibulo - "Optima" ndi "Soyuz-Apollo". Pakuti gawo, amene amapereka mmalo a zaluso atsopano luso, opangidwa ndi fodya magetsi magetsi.

The kampani "Philip Morris mayiko" ndi lero ndi mtsogoleri dziko kupanga ndi malonda a fodya ndi fodya. Guide makamaka chidwi kuwonjezeka malonda, kuti zinthu kulephera kafalitsidwe kusuta adzachita pang'ono zovuta. Tsopano kampani amakakamizidwa kubetcherana pa zinthu zatsopano ndi yogwira popularization kwa kufufuza mwaukatswiri awo.

Kuwonjezera amalima fodya kampani limadziwika lonse monga kuthandizira wamkulu wa mtundu "chilinganizo-1".