Ataganiza pamaziko a kampani yake ndi kutulutsa mtundu wina wa mankhwala, muyenera kumvetsa bwino kuti ntchito zachuma kokha choncho ngati chandamale msika moyenerera kumatanthauza. Positioning - ichi ndi njira imodzi kugonjetsa malo opindulitsa mu msika katundu chopangidwa. Mwachindunji zokhudzana ndi mbali ya mankhwala ndi zinthu msika zimene kampani ayenera kugwira ntchito. Kuika mu msika - ichi ndi mwayi kokha kupeza kagawo kakang'ono awo ndi ogula awo, chifukwa nthawi zambiri uphungu masiku ano cholinga chimodzi mofanana!
Mu nthawi yathu, ogwira malonda njira ndi kusintha, ambiri, unremarkable mankhwala mu bestseller weniweni! A pamalo a kampani zambiri ntchito zodabwitsa, chifukwa ndi chibadwa munthu - cholengedwa amene ayenera kuima pakati mtundu wawo. Ndiponso kumuthandiza mu udindo uwu ndi zinthu kokha ena ku Mlengi! Ndipo ngakhale ngati zikugwira kupanga mankhwala patenti, mwachitsanzo mpikisano inu alibe, pamalo - adakali ndi chinthu chabwino. Ngati iwo ali, ndiye kuchita popanda izo palimodzi zosatheka.
Positioning - ndi ndondomeko imene akuyamba ndi tanthauzo la malo pa msika wa mpikisano, komanso ubwino ndi kuipa kwa malonda awo. Chifukwa, kulekana kwa mankhwala omwe ndi malo phindu msika. Positioning - izo ndi njira kusintha makhalidwe amasokoneza ndi mautumiki awo. Chifukwa, inu pamapeto pake kukhala okongola kagawo kakang'ono mu msika! Nanga ngati olimba si okhoza kupereka mankhwala khalidwe kuposa mpikisano? Mu nkhani iyi, pamalo - chinthu chokha chimene chingakhoze kumupulumutsa ku chitayiko. Pomaliza, n'zotheka kupereka milingo kwambiri utumiki ndi kukhazikitsa yokha gulu kuti amasamala za chilengedwe. Ndipo mudzakhala ogula choyamba, amene ali ndi chidwi ndendende mafunso awa.
Musaphwanye kutenga ntchito ngati nkhondo. Ntchito yanu yaikulu - osati kuwonongedwa kwa mpikisano, ndi malemeredwe chidwi pakati ogula kuti mankhwala anu. Kupambana zitha kukhala bizinesi lolunjika pa makasitomala. Ndi antchito anu amakhulupilira kuti ntchito zawo zimapangitsa dziko likhale labwino. Izi kuwakakamiza kuti kuyesera kupereka zabwino zonse mokwanira (ndipo amavutika kupirira ntchito zawo wanzeru chizolowezi).
Koma bwanji ngati mlingo mpikisano mopambanitsa (kapena kukula kwa msika chiri chochepa)? Pankhaniyi, ntchito ya kumalo a ntchito ayenera kupita pa kulenga mankhwala, amene alibe analogues. Njira yokha olimba akhoza kutenga malo ake oyenera mu dongosolo msika. Koma choyamba muyenera kuonetsetsa kuti ali ndi chuma chokwanira pa kupanga mankhwala apadera. Nkofunika kuganizira chiwerengero cha ogula kuthekera kuti adzayenerera pa m'ndandanda wa zinthu, mtengo ndi khalidwe. A ankakonda kupezerapo ndi njira kudzadalira bwino pantchito zake msika!