Zinsinsi za kutchuka kwa mowa wonyezimira

Ngakhale kuti kusintha kwachitika padziko lonse ku misika ya America ndi maiko akunja pa zaka makumi awiri ndi theka zapitazi, mfundo imodzi imakhala yoyenera: mowa wonyezimira uli pafupi kwambiri ndi malonda ena. Zisanu ndi ziwiri mwa khumi, zisanu ndi chimodzi mwa zisanu ndi ziwiri zabwino kwambiri ndi mabotolo onse ogulitsidwa kwambiri ku US ndizowala. Mu 2015, ndi malonda a Bud Light mowa wokha, ndalama zopitirira $ 2 biliyoni zinapangidwa, pafupifupi katatu kuposa malonda a Budweiser, mowa wogulitsidwa kwambiri wosakhala wowala ku America. Beer Coors Kuwala kwafikira chiwerengero cha madola biliyoni imodzi kuchokera ku malonda. Ndipo pamalo mwachitatu panali mowa Miller Lite, malonda omwe kwa chaka adapanga $ 884 miliyoni. Kuyerekeza: Sierra Nevada Pale Ale, mmodzi mwa mabitolo otchuka kwambiri komanso olemekezeka a kraft, adatenga malo khumi ndi asanu ndi anayi pa malonda ake - chiwerengero chake chinali madola 79 ndi theka milioni.

Nkhani Zofunikira

Koma kodi mowa wonyezimira ndi chiyani? Kodi ndi zosiyana bwanji ndi mitundu ina? Ndipo ngati mowa wonyezimira wawunikira wotchuka kwambiri, nchifukwa ninji sichikuchitika ponseponse? Yankho la mafunso amenewa lingakhale lovuta komanso losavuta kuposa momwe mukuganizira.

Kodi mowa wonyezimira ndi chiyani?

Poyambira, lingaliro limodzi liyenera kumvedwa: kuwala kowala mowa ndi mowa wamba wambiri womwe umafalikira mofanana ndi mitundu yonse. Dzuwa lowala kwambiri ndi "mowa" mowa monga wina aliyense. Si mitundu yonse yomwe ikugwirizana ndi inu kuti mulawe, koma izi sizikutanthauza kuti mtundu wina suli "wamba". Ichi ndi chakuti anthu ambiri pazifukwa zina amakhulupirira kuti mowa wonyezimira si wabwino ngati wina aliyense. Kuchokera ku lingaliro lamakono, chinthu chokhacho, kulingalira chomwe, chimatchula mowa wapadera ku gawo ili, ndi zotsika kwambiri zokhudzana ndi kalori, zomwe zimayambitsa kumwa mowa pang'ono. Mu maberi awa, mawu oti "kuwala kowala" amatanthauza, m'malo mwake, ndi mowa wambiri mowa ndi ma calories, osati mtundu wa mowa.

Analog

Komabe, ndizofunikira kufotokozera: zochepa zomwe zili zokhudzana ndi chiyani? Ndipo apa pali chikhalidwe cha mowa wonyezimira, womwe ndi wapadera kwambiri: mowa wonyezimira mobwerezabwereza nthawi zambiri umakhala wofanana ndi zosiyanasiyana zomwe zilipo kale mu "repertoire" ya brewery. Mwachitsanzo, mu brewery mankhwala mzere, sikuyenera kukhala kwenikweni stout kuti akwanitse kuphimba mbola mfumu mu zosiyanasiyana, koma mabotolo otchuka kwambiri mabedi kawirikawiri ndi "kuwala" zosiyanasiyana kale, ndi kwambiri calories mowa.

Kodi mowawu unayamba bwanji?

Chodabwitsachi chingathandizenso kufotokoza chifukwa chake nthawi zambiri mowa wonyezimira umakhala woipa kwambiri. Kuwala kwawala kowala kunawonekera pakati pa zaka makumi asanu ndi awiri. Ndiye nthawi zambiri, mowa wonyezimira unali mozizira kwambiri wa mowa wamba - kulawa ndi fungo zinaperekedwa pofuna kuchepetsa zopatsa mphamvu. Mtengo wa mowa Samuel Adams adachita phokoso lalikulu mu malonda mu 2001, pamene Samuel Adams Boston Lager wotchuka, dzina lake Sam Adams Light, adalowa mumsika. Gawo limeneli linkaganiziridwa masiku amenewo ngati losavomerezeka kwa antchito ojambula. Jim Koch, yemwe amapanga mafilimu, yemwe nthawi zonse ankafuna kupatsa mowa wonyezimira, anafotokoza kuti: "Muzaka zapakati pa 90ties, tinkalingalira, chidzakhala chitsimikizo chotani cha mtundu wathu? Mowa uwu uyenera kukhala wodzazidwa ndi kukoma ndi fungo, osati chowoneka, zakumwa zosautsa. Pomwe tinalenga mowa wotero, tinkafunika kugwira ntchito papepala komanso kuphika kwenikweni. " Nthawi imeneyi yafukufuku inatha zaka ziwiri, pamene mitundu 23 ya mowa idalengedwa.

Mfundo Zazikulu

Mbiri ya mowa Sam Adams Light ikugogomezera mfundo ziwiri pazokambirana kowala mowa wonyezimira. Choyamba, ngakhale mowa wonyezimira uli ndi zakudya zochepa kuposa nthawi zonse, siziyenera kulumikizana ndi mbiri yodzikometsera. Chachiwiri, ngakhale kuphika mowa mopangira mosiyana sikumasiyana mofanana ndi njira ina ya mowa, poyang'anitsitsabe kumakhala kovuta kwambiri.

Zipangizo zamakono: zosiyana pa ntchito yopanga

Pakati pa ndondomeko ya mowa, ntchito yamakono yapadera imagwiritsidwa ntchito, yotchedwa chimbudzi cha malt. Imeneyi ndi njira yopangira masiteji ochulukitsa masitala popanda kuwonjezera madzi ena komanso popanda kutentha kutentha. Izi zimafuna nthawi yochulukirapo, ndilo gawo la kuchotsa mavitamini. Podziwa izi, mukhoza kuika malt mu ng'anjo kutentha kwambiri ndikupha mavitamini a malt, motero mowa umapangitsa kuti mowa usawonongeke. Mwachidule, kuwonongeka kwa michere kudzachepetsa kuchuluka kwa fermenting shuga ndipo potero kudzachepetsa zakumwa za mowa ndi zopatsa mphamvu. Komabe, mfundo yoti iyenera kufotokozedwa ndi zilankhulo zosatsimikizirika zimatsimikizira kuti kulenga kuwala kowala kumapitirira kuposa malire a chidziwitso chofunikira cha kusamba kunyumba. Koma ngati mukuyang'ana kuchokera pakuwona kachitidwe ka mowa, kupanga mowa kuchepetsa chiwerengero cha makilogalamu mkati mwake sikovuta kwambiri, ndi njira yosiyana.

Kuvuta kwa njirayi

Komabe, Travis Moore, yemwe amagwira ntchito pa fakitale yomwe imapanga Budweiser wotchuka padziko lonse, amakhulupirira kuti nthawi zina kupanga kuwala kwa mowa kungakhale kovuta kwambiri, makamaka pankhani ya kuyendetsa khalidwe. Kuwala kowala kumakhala kovuta kupanga kotero kuti iwo azisangalala mobwerezabwereza ndi mobwerezabwereza. Mitundu yonse yowala mowala yomwe imapangidwa pamundawu imakhala ndi njira zoyenera zowonetsera khalidwe kuti kampani ikhoze kupereka mowa wapamwamba kwambiri kumsika.

Nchifukwa chiyani makampani ochepa omwe amapanga mowa wotere?

Mphamvu yapamwamba ya kulamulira kwapamwamba ikhoza kukhala yankho ku funso lotsiriza: popeza kuti ku US kuli mabungwe oposa zikwi zisanu, bwanji osapanga mitundu yowonjezera yowala yomwe ikugulitsidwa bwino? Travis Moore anafotokoza zifukwa zingapo zomwe zimachititsa kuti mowa wonyezimira ku America ukhalebe chinthu chodabwitsa kwambiri kwa opanga mowa wambiri. Choyamba, kukula kwakukulu kumatanthauzanso kuchuluka kwa khalidwe labwino la zowonjezera. Mwachitsanzo, ambiri a malt ogwiritsidwa ntchito ndi kampaniyo amapangidwa m'makampani omwe ali ndi kampani imodzi. Ndipo panthawi imodzimodziyo, zochitika zodziwika kwambiri padziko lonse pakupanga barere wamtundu wa apamwamba kwambiri padziko lapansi amagwiritsidwa ntchito. Nthawi ndi ndalama ndizofunikira kwambiri. Ndalama zoyamba za zipangizo zingathe kukhala zosasunthika kwa makampani ang'onoang'ono, ndipo zimatengera zaka zambiri kuphunzira ndi kuyesetsa kuzindikira njirayi.